Skip to content Skip to navigation

The power of OC surf shops; changes at PacSun

Print Friendly and PDF

Today, OC METRO releases its surfwear issue, and I've got a cover story and a column that explore the duality of O.C. surf brands' distribution strategy: the core surf shops that reinforce their marketing message and PacSun, which helps the companies reach teens who don't live by the beach.

DukeEdukas.PaulBurnettDuke Edukas and Paul Burnett, owners of Surfside Sports in Costa Mesa.


The cover story explores the symbiotic relationship between influential O.C. surf shops and the major surf brands. The friendships go back decades and started long before the surf companies grew so huge. Duke Edukas, co-owner of Surfside Sports in Costa Mesa, tells a great story about Richard Woolcott's father, René. Richard is the founder and CEO of Volcom in Costa Mesa, now a publicly traded company with a market cap of $906 million.


The column is part two of my interview with Sally Frame Kasaks, the new CEO of PacSun, the biggest customer for many surfwear companies. She has some big plans for the chain and some tough talk for OC surf brands. It's worth reading whether your company sells to PacSun or if you just like hearing the stories about the people who make the clothes your wear.


 

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 01/19/2018 - 08:11

A talk with Mike West about new technology that 686 will debut next week that they believe has a broader application beyond the snow world. Plus, lessons learned during 25 years in business, the state of the snow market and more.

Last updated: : 01/18/2018 - 11:29

Executives explain the robust holiday sales for industry customer Journeys. Plus, insights into what is happening with landlords and rents at malls.

Last updated: : 01/17/2018 - 16:43

One category dampened results at the Urban Outfitters chain. Plus, the key internal change that has lead to improved results in women's apparel.

Last updated: : 01/16/2018 - 12:30

How Tom Campion created the results-oriented culture at Zumiez and how that culture came alive in Kelly Sanders, the No. 1 sales person who sold over $1 million in goods in 2017

Last updated: : 01/15/2018 - 09:06

Banks Journal, a clothing brand inspired by coastal living and a love of design, is having a successful start to 2018, especially with fashion accounts

Last updated: : 01/15/2018 - 09:47

We have a comprehensive report from the Swim Collective about upcoming swim trends

Last updated: : 01/11/2018 - 13:42

Kering plans to focus on its luxury roots by exiting Volcom and Puma

Last updated: : 01/11/2018 - 12:03

We spent two days with Zumiez in Colorado and have lots of photos from the 100K event

Last updated: : 01/09/2018 - 08:30

Several news outlets reported GoPro is exploring strategic options, meantime the company is cutting jobs and had to drop prices during the holiday season on some products

Last updated: : 01/10/2018 - 10:06

Cedar Carter, the Director of Marketing for O’Neill Women’s, is exiting the La Jolla Group to join an Australian activewear company called 2XU.