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Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

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Tiffany Montgomery
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Liquid Nation Ball 7 photos

By Tiffany Montgomery
August 16, 2010 3:51 PM

The industry descended on Fernando Aguerre's house in La Jolla Saturday night for Liquid Nation Ball 7 to raise money for the SIMA Humanitarian Fund.

Musician Jason Mraz was honored as the 2010 Humanitarian of the Year for his work with Life Rolls On and other causes.

The evening, including a spirited auction, raised more than $200,000 for 13 organizations that support humanitarian causes.

Since 2004, the Liquid Nation Ball, founded by Santiago and Fernando Aguerre, has raised more than $1.45 million for surf-related non-profits.


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