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Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
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Tiffany Montgomery
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Liquid Nation Ball 7 photos

By Tiffany Montgomery
August 16, 2010 3:51 PM

The industry descended on Fernando Aguerre's house in La Jolla Saturday night for Liquid Nation Ball 7 to raise money for the SIMA Humanitarian Fund.

Musician Jason Mraz was honored as the 2010 Humanitarian of the Year for his work with Life Rolls On and other causes.

The evening, including a spirited auction, raised more than $200,000 for 13 organizations that support humanitarian causes.

Since 2004, the Liquid Nation Ball, founded by Santiago and Fernando Aguerre, has raised more than $1.45 million for surf-related non-profits.


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