Skip to content Skip to navigation

Surf Expo photos, highlights

Print Friendly and PDF
  • For the full effect, you need to see who's on Tom's back.
  • Newsmakers: Sam Baio, CEO of West 49, CEO Derek O'Neill and President Paul Naude of Billabong, Ed Leasure, founder of Quiet Flight, and Francois Carrete, Billabong SVP.
  • O'Neill Clothing CEO Toby Bost and Steve Ward, VP of Marketing.
  • Rob Willis of Power Balance and George Karamitos, CEO of Maui Nix.
  • Reef President Jeff Moore at his new work home.
  • Rip Curl USA CEO Kelly Gibson with Rip Curl Global CFO/COO Michael Daly.
  • Stance's John Wilson and Aaron Hennings.
  • Roxy's Anne Kelly and Kenna Florie of Quiksilver Girls.
  • Wingnut Weaver giving an SUP demonstration.
  • The busy Liquid Force booth.
  • A suntan lotion company called Sun Bum goes for the tropical theme.
  • Volcom President Jason Steris and Tom Ruiz, EVP of Sales, get into Volcom's rave theme at Surf Expo.

The three-day Surf Expo show in Orlando, Florida wrapped up Sunday, the last major trade show of the season.


The show featured a large wakeboard area, SUP demonstrations, and lots of events and parties.

Most of the booths I visited were pretty busy inside, and I saw nearly every important East Coast retailer there.



There seemed to be a lot of energy around the wakeboard section of the show, which included some boat companies in addition to makers of wakeboard equipment and softgoods.


I had lots of interesting interviews and conversations at the show, and visited a lot of stores.


I'll be rolling out those stories over the coming week.



In the meantime, here are photos from the floor.


More news

Last updated: : 02/22/2018 - 19:45

Details about Billabong's half-year results around the world, including how the Billabong, RVCA and Element brands performed in each region

Last updated: : 02/22/2018 - 14:34

We unpack the results of Volcom's #ThisFirst campaign with Ryan Immegart, including what they learned trying to target new audiences, and marketing stratetgy changes they are making overall given the rapidly evolving landscape

Last updated: : 02/21/2018 - 09:42

Hurley is finally putting more resources into its women's business, and has relaunched the line with a new strategy and new modern aesthetic

Last updated: : 02/20/2018 - 08:34

A talk with Kent Untermann, the owner of the high-volume footwear account Island Sole, about the changing retail landscape and the particular challenges of retail in Hawaii

Last updated: : 02/16/2018 - 09:14

It’s hard to believe that Vans' results could keep getting better, but that’s exactly what happened - we have all the details on their global and regional numbers

Last updated: : 02/15/2018 - 11:14

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed

Last updated: : 02/14/2018 - 15:50

Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges

Last updated: : 02/13/2018 - 13:10

A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business

Last updated: : 02/12/2018 - 10:06

Friends and colleagues remember Boardriders CEO Pierre Agnes

Last updated: : 02/09/2018 - 12:44

A moving, inspirational and crowded memorial service was held for Boardriders CEO Pierre Agnes Friday morning in his beloved hometown of Capbreton, France