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Active President on changes at Active

  • Shop-eat-surf file photo.

Changes are afoot at Active Ride Shop nearly two years after new owners bought the 20-plus store chain out of bankruptcy.


Vice President of Sales and Operations Jason Dean is no longer there, and I am told some buyers are gone as well.


I asked Active President Esmail Mawjee about the changes, and if Active will keep all of its 21 stores open.



“Approximately 21 months after acquiring Active Ride Shop, we have reached the second phase of our restructuring plan,” Esmail said via email. “The ownership is truly excited with our plans for 2011, and beyond. As you know, we did not exhaust any of our people at acquisition. Yes, similar to most disciplined and stable companies, we have parted ways with some of our people, but understand that change is a natural part of everyday business practices.

Jason DeanJason Dean


“Since acquisition and as expected, Active has remained fiscally disciplined, transparent and ethical in all its relationships. Through our retail and online practices, we are committed to delivering and maintaining these expectations to our people, our customers and all of our vendors, alike. As we expand beyond our 21 stores, Active will continue to provide the most compelling retail experience by showcasing the most relevant and progressive brands in the industry today.”



I also reached out to Jason Dean to get his comments about his departure.


“I am really proud to have helped lead the re-organization and to position the company back into a leader in the market,” Jason said. “I'm excited about new possibilities and looking forward to pursuing some other opportunities in this industry that will allow me to apply everything I have learned. I am very thankful for all the friendships I have made over the years. I wish everyone at Active the best and am proud of my contribution to what we built together.”





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