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Details on Industry Insight.
Los Angeles, CA (April 20, 2011)- Zippo proudly announces that the company's new line of apparel for men is now available in the United States and Puerto Rico. Licensed under Joint Base USA, the collection of apparel is currently available at retailers, including Urban Outfitters. Zippo Apparel debuted the line of apparel during the February 2011 Magic Trade Show in Las Vegas, the preeminent trade event in the international fashion industry.
The line of apparel, which will include tee shirts, hats, belts, denim, twill pants, shorts and jackets, fleece and woven shirts, will feature artwork and photography dating back to 1932, when the iconic Zippo lighter was invented.
At the helm of Zippo Apparel are industry veterans Ingrid Martin, Mary Bang, and Todd Proffit. Zippo Apparel, with leverage in its extensive designing, is selling and marketing this lifestyle apparel to the fashion forward, action sports-based consumer.
With a balance of a grass roots and main stream marketing approach, Zippo Apparel will penetrate the Generation Y group of individuals ages 18-34 who are trend-setting hipsters. Zippo Apparel's demographic will also reach a much older group than the target market by staying true to the history of the Zippo Brand, using old archives to tell the story of this one-of-a-kind brand.
With the exclusive global duty free distribution rights for Zippo Apparel, Joint Base USA will be leading the efforts to raise awareness and drive visibility for the new apparel collection in the United States and abroad.
"The response has been just mind blowing. Everyone has a Zippo story to share and can relate to the collection of apparel instantly," said Todd Proffit, Marketing Director for Zippo Apparel.
For additional information about Zippo Apparel, please visit www.zippoapparel.com.
Zippo markets in more than 160 countries and is one of the most recognized brands in the world. Based in Bradford, PA, Zippo has produced over 475 million windproof lighters, each backed by an unparalleled lifetime guarantee.
Zippo's diverse product line includes lighter accessories, butane candle lighters, watches, fragrances, lifestyle accessories for men, and a robust line of heat and flame products for outdoor enthusiasts.
Zippo also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA, and Zippo Fashion Italia, headquartered in Vicenza, Italy. Zippo will celebrate its 80th anniversary in 2012. For more information, visit Zippo.com.