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Details on Industry Insight.
ETNIES PROUDLY LAUNCHES “BUY A SHOE, PLANT A TREE” POP UP STORE AT CITADIUM IN THE HEART OF PARIS
To celebrate the “Buy a Shoe, Plant a Tree” project, etnies opens POP UP store in the heart of Paris France, hometown of etnies CEO and owner Pierre Andre Senizergues.
etnies joined forces with France Lifestyle Youth Store; Citadium, for a 3 week long POP UP store to underline environmental initiative “Buy A Shoe, Plant a Tree”. Because both Costa Rica and etnies share the same goal of being carbon neutral by 2020, etnies invites you every Wednesday and Saturday to enjoy a fresh glass of fair trade juice from Costa Rica at the POP UP store and learn about the “Buy a Shoe, Plant a Tree” project. Make sure to take the opportunity to discover the etnies Spring/Summer 11 products in a great environment till June 6.
“Etnies is really proud to be able to join forces with such a great retailer as Citadium to showcase the etnies Buy A Shoe, Plant A Tree initiative. Citadium has the perfect platform for a project like this to be showcased, allowing us to tell the whole story and connect it with the product.” James Appleby, European Marketing Director, Sole Technology.
Come along and check out the POP UP store.
50/56 rue Caumartin
Tél. : 01 55 31 74 00
Visit etnies.com to find out more about “Buy a shoe, plant a tree” and make sure to check the video’s and pictures from the launch event in Costa Rica: http://etnies.com/blog/2011/4/22/etnies-pura-vida-part-1/
Pura vida prt 1: http://vimeo.com/22741018
Pura vida prt 2: http://vimeo.com/23196913
Pura vida prt 3: http://vimeo.com/23494939
To learn more about etnies contribution to a cleaner world and other environmental project join us on Facebook: www.facebook.com/etnies.europe and make sure to join the eco fact competitions to have a chance to win a pair of etnies eco Jameson 2 shoes.
For more info on etnies check www.etnies.com.
Make sure to become a friend of etnies Europe on Facebook: www.facebook.com/etnies.europe
Make sure you check out the etnies iPhone app as well.
This app is available only in the EMEA regions and is available for the iPod Touch as well.
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever.
Today, etnies’ vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto x, BMX and auto teams and continues its dedication by giving back to each of these communities. For additional information, visit www.etnies.com.