Skip to content Skip to navigation

Reef hires Shane Wallace

Print Friendly and PDF
  • Shane and John Wallace. Shop-eat-surf file photo.

Reef has hired Shane Wallace as its West Coast boutique and Lifestyle accounts sales rep.

 

We had heard that Shane may have joined Reef, and Reef President Jeff Moore confirmed the move and Shane's title for us.

 

Shane owned, along with his father, the influential Active Ride Shop, which started as one skate shop in Chino and grew into a chain of 29 stores.

OUR SPONSORS

 

The company filed for bankruptcy protection in 2009, brought down by its rapid expansion to high profile, expensive locations and the change in consumer spending because of the recession.

 

The chain was bought out of bankruptcy by Active Sports Lifestyle USA.

 

OUR SPONSORS

Currently, Active operates 21 stores, according to its website.

 

To read a recent interview with new Active President Esmail Mawjee, click here.

 

 

 

 

More news

Last updated: : 01/19/2018 - 08:11

A talk with Mike West about new technology that 686 will debut next week that they believe has a broader application beyond the snow world. Plus, lessons learned during 25 years in business, the state of the snow market and more.

Last updated: : 01/18/2018 - 11:29

Executives explain the robust holiday sales for industry customer Journeys. Plus, insights into what is happening with landlords and rents at malls.

Last updated: : 01/17/2018 - 16:43

One category dampened results at the Urban Outfitters chain. Plus, the key internal change that has lead to improved results in women's apparel.

Last updated: : 01/16/2018 - 12:30

How Tom Campion created the results-oriented culture at Zumiez and how that culture came alive in Kelly Sanders, the No. 1 sales person who sold over $1 million in goods in 2017

Last updated: : 01/15/2018 - 09:06

Banks Journal, a clothing brand inspired by coastal living and a love of design, is having a successful start to 2018, especially with fashion accounts

Last updated: : 01/15/2018 - 09:47

We have a comprehensive report from the Swim Collective about upcoming swim trends

Last updated: : 01/11/2018 - 13:42

Kering plans to focus on its luxury roots by exiting Volcom and Puma

Last updated: : 01/11/2018 - 12:03

We spent two days with Zumiez in Colorado and have lots of photos from the 100K event

Last updated: : 01/09/2018 - 08:30

Several news outlets reported GoPro is exploring strategic options, meantime the company is cutting jobs and had to drop prices during the holiday season on some products

Last updated: : 01/10/2018 - 10:06

Cedar Carter, the Director of Marketing for O’Neill Women’s, is exiting the La Jolla Group to join an Australian activewear company called 2XU.