Skip to content Skip to navigation

Reef hires Shane Wallace

Print Friendly and PDF
  • Shane and John Wallace. Shop-eat-surf file photo.

Reef has hired Shane Wallace as its West Coast boutique and Lifestyle accounts sales rep.

 

We had heard that Shane may have joined Reef, and Reef President Jeff Moore confirmed the move and Shane's title for us.

 

Shane owned, along with his father, the influential Active Ride Shop, which started as one skate shop in Chino and grew into a chain of 29 stores.

OUR SPONSORS

 

The company filed for bankruptcy protection in 2009, brought down by its rapid expansion to high profile, expensive locations and the change in consumer spending because of the recession.

 

The chain was bought out of bankruptcy by Active Sports Lifestyle USA.

 

OUR SPONSORS

Currently, Active operates 21 stores, according to its website.

 

To read a recent interview with new Active President Esmail Mawjee, click here.

 

 

 

 

More news

Last updated: : 05/05/2016 - 08:37

We asked CEO Jeff Kearl about the latest round and the motivation behind it

Last updated: : 05/04/2016 - 09:31

We ask experts why the long-predicted retail shakeout has finally arrived at a time when the economy is healthier than it has been in years and unemployment is low

Last updated: : 05/04/2016 - 09:03

Aéropostale plans to initially close 113 stores in the U.S. and all 41 stores in Canada.

Last updated: : 05/04/2016 - 09:04

A talk with Bob Hurley about the state of the industry, the benefits and challenges of being part of a big company like Nike, his advice for entrepreneurs, and much more.

Last updated: : 05/03/2016 - 14:19

Surftech announced today that industry veteran John Vance will be joining the company as CEO starting May 9th.

Last updated: : 05/02/2016 - 08:23

Analysts asked many questions about the performance of Oakley on Luxottica’s first quarter sales call

Last updated: : 04/29/2016 - 13:12

The company reported very strong results in some channels and regions and soft results in others. We have details from VF's earnings conference call - Vans was a hot topic.

Last updated: : 04/28/2016 - 13:50

Former Nixon executive Mike Hoefer has joined Mizu, the fast-growing, eco-conscious reusable bottle company with big plans

Last updated: : 04/27/2016 - 15:06

An update on the Sport Chalet store closing process and bankruptcy case

Last updated: : 04/26/2016 - 09:13

Readers have been asking what is going on with new brand Depactus. We asked partner Luke Egan for an update.