AGENDA: Pre-registration and lodging specials for Vegas show, Aug. 17-19.
SIA: Cooling down NYC with annual Summer Snowdown media event.
Details on Industry Insight.
Boarding for Breast Cancer (B4BC) to Host Fifth Annual
Skate the Coast Presented by Sun Bum on Saturday, Oct. 29
18-Mile Longboard-a-thon from Santa Monica Pier to South Redondo Beach Promotes Healthy, Active Lifestyle in Support of Breast Cancer Prevention
What: Boarding for Breast Cancer (B4BC) will host the Fifth Annual Skate the Coast presented by Sun Bum, an 18-mile longboard-a-thon event that will start at Santa Monica Pier and end at Redondo Beach Riviera Plaza as part of the Be Healthy. Get Active. Ride! initiative to promote participation in board sports and a positive approach to living a healthy, active lifestyle.
Pre-register: Pre-register online at www.active.com/cycling/Santa-Monica-ca/skate-the-coast-2011 to participate in Saturday’s Skate the Coast event and fundraise for your efforts. Top fundraisers to win prizes from event partners.
Registration Party Details:
What: Register at this celebratory kick-off event and meet fellow riders at one of the raddest shops on the Westside with raffles, music, food and more.
When: Friday, Oct. 28, 2011 from 5 p.m. – 8 p.m.
Where: ZJ Boarding House (2619 Main Street, Santa Monica, Calif. 90405)
Participation Fee: $25 per person - includes sponsor goodie bag, event t-shirt and free meals
(Courtesy of Wahoo’s Fish Tacos). Team participation and costumes are encouraged.
Please note: All participants are required to sign waivers and wear a helmet. If you are under 18, you must have signatures from a parent or legal guardian.
Skate the Coast
When: Saturday, Oct. 29, 2011
8 a.m. Meet at Veterans Park near the Redondo Beach Pier
8:45 – 10 a.m. Shuttles transport riders to Santa Monica Pier
11 a.m. - 3 p.m. Skate 18 miles along the scenic LA County Coastline.
Hydration Stations powered by Clif Bar and Mizu.
3 p.m. – 7 p.m. Wahoo’s Grand Opening and B4BC Post-Skate Fundraiser Party at
Redondo Beach Riviera Plaza (1767 S. Elena, Redondo Beach, Calif. 90277)
* Free tacos to the first 200 people at Wahoo’s!
To celebrate the feat of skating 18 miles, there will be a post-party bash with bands, including Spare Parts for Broken Hearts and Seedless, top fundraiser and spirit awards, raffles throughout the afternoon and local supporters from the industry/media.
Partners: Sun Bum, Wahoo’s Fish Tacos, CCS, Zico Coconut Water, Mizu, Pabst Blue Ribbon, Sector 9, Loaded Longboards, Tahoe Longboards, Paul Mitchell, Clif Bar, ZJ Boarding House, Cupcakes Couture
BOARDING FOR BREAST CANCER (B4BC) is a 501c3 youth-focused non-profit foundation that advocates early detection + a healthy, active lifestyle as the best means of breast cancer prevention. Since 1996, B4BC has been dedicated to providing education, support and prevention programs, including the Be Healthy. Get Active. Ride! initiative promotes participation in board sports through signature board-a-thon and community events. To view the calendar of events and learn how to get involved, visit B4BC.org.