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SIA to recognize 2011 award winners at Snow Show

By Press Releases
January 17, 2012 8:05 PM

Press Release:


SIA to Recognize 2011 SnowSports Retailer and Rep Award Winners at SIA Snow Show


WASHINGTON, DC (January 17, 2012) - SnowSports Industries America (SIA) is proud to announce the winners of the 2011 SIA SnowSports U.S Retailers and Reps of the Year and the Canadian SnowSports Reps of the Year Award Winners.


The winners will be honored at the 2012 SIA Snow Show Awards Ceremony held Friday, January 27th at 6pm at the Colorado Ski Country USA Central Food Court and Lounge, booth number 2132. Awardees were chosen based on specific criteria and for consistently making a significant impact in the snow sports industry.


Retailer nominees in the U.S. hailed from seven different regions and were voted on by suppliers and reps in the snow sports industry. Winners of the Canadian accolades came from five different territories in their country.


The SIA U.S. Retailer of the Year Award is based upon a shop’s contribution to the growth of the snow sports industry, its promotional and marketing techniques and its success in the ski, snowboard, tele, cross country and/or snowshoe marketplace. The award winners are nominated and selected by suppliers and reps in the snow sports industry.


The SIA U.S. and Canadian SnowSports Regional Rep of the Year recognizes reps in the snow sports industry that have successfully fostered relationships with retail storefronts to help move winter sports products. Nominations for this accolade came from snow sports retailers in the industry. The award winners are nominated and selected by retailers in the snow sports industry.


“We were excited to have so many votes come in for this year’s accolades, seeing the industry eager to recognize hard working colleagues,” said Minna Casser of SIA.


“The 2011 retailer and rep award winners have used their enthusiasm and passion for the industry to promote snow sports and provide their customers with exceptional products and service. We would like to congratulate each winner and thank them for all that they have done for the industry.”


U.S. Rep of the Year


Atlantic- Kent Fried


Eastern Lakes- Tim Parker


Mid-West- Tom Blair


Northeast- Andrew “Beach” Shaw


Northern California- Daniel Sorcinelli


Northwest- Jamie LaValle


Rockies- Ed Green


South- Brad Decker


West- Chris Dunham


U.S. Retailer of the Year


Mid-Atlantic- Buckman’s Ski Shop | Pottstown, PA


Mountain- Cole Sport | Park City, UT


New England- East Coast Alpine | Danvers, MA


North Central- Trollhaugen Ski & Board Shop | Dresser, WI


Pacific- Sturtevant’s | Bellevue, WA


South Central- Sun & Ski Sports | Houston, TX


Southeast- Ski Center | Washington, DC


Canadian Rep of the Year


Alberta- Andrew Hicks


British Columbia- Derek Hale


Manitoba/Saskatchewan- Derek Hale


Ontario- Evan Cole


Quebec- Gilles Lachance


These awards are part of the overall SIA Awards Program that SIA has continued to build over the past several years. For more information on the awards program, click here or visit snowsports.org.


About SIA 

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAK and Executive Market Summary.


SIA helps grow the industry with consumer initiatives and websites, snowlink.com and wintertrails.org, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. Subaru is the official vehicle of SnowSports Industries America (SIA), the 2012 SIA Snow Show and On-Snow Demo/Ski-Ride Fest and Winter Trails. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: PR@snowsports.org.



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