Sponsors
Billabong ▲ +0.015 | PPR ▲ +2.25 | American Apparel ▲ +0.019 | The Buckle ▲ +0.71 | Columbia ▲ +0.26 | Deckers Outdoor ▲ +0.68 | Dicks ▲ +0.60 | Foot Locker ▲ +0.88 | Genesco ▲ +1.19 | Iconix Brand Group ▲ +0.58 | Jarden Corp ▲ +1.00 | Nordstrom ▲ +1.01 | Luxottica ▼ -0.19 | Nike ▲ +0.87 | Pacific Sunwear ▲ +0.04 | Skullcandy ▲ +0.01 | Sport Chalet - 0 | Urban Outfitters ▲ +0.01 | VF Corp ▲ +2.00 | Quiksilver ▼ -0.01 | Zumiez ▲ +0.86 | Macys ▲ +1.33 | Tillys ▲ +0.10 |
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

4 reasons for B2B companies to embrace ecomm from NuORDER. Invitation to PROCOPIO's Labor and Employment Law seminar.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Spy re-signs McGrath for five years

By Press Releases
February 22, 2012 11:10 PM

Press Release:

 

MCGRATH SIGNS-UP FOR FIVE-YEAR ENCORE WITH SPY®

 

CARLSBAD, Calif.—SPY Inc. (OTCBB:XSPY) today announced a renewed sponsorship deal with seven-time AMA Supercross Champion and Motorsports Hall of Fame Inductee Jeremy McGrath. He will endorse signature SPY + Jeremy McGrath Klutch™ MX goggles and SPY Showtime sunglasses through 2017.

 

“Jeremy is a founder of our company, he’s the winningest Supercross racer in history, and he helped turn Supercross into a pop-cultural and motorsports mainstay with his talent and showmanship—his is an integral part of SPY and an icon of our brand,” says Victor Sheldon, SPY motorsports marketing manager.

 

McGrath won seven Supercross Championships titles between 1993 and 2000 and amassed a record 72 main event wins. His charisma and flair transcended the sport, propelling him to mega-stardom while recruiting to the sport of Supercross a fan base that extended well beyond the universe of motor heads.

 

Some would argue he is responsible for the birth of freestyle motocross, when he unveiled his signature Nac-Nac, a maneuver he started throwing around in races in ’94 when he started with SPY.

 

“I’ve been with SPY since Day 1, the Company is ‘home’ to me and the people that work there are like family to me,” says McGrath. “They keep it real in everything they do and continue to make the best products out there—they just look better and work better. That’s what we set out to do in the beginning and it’s what we do today. The Klutch is sick and the Showtime is the best-looking pair of sunglasses I’ve ever worn. I’m just saying.’”

 

Since retiring from fulltime Supercross competition in 2003, McGrath still tests for factory Honda and competes in special events. He also pursues his passion for off-road truck racing as the captain of the Monster Energy/ReadyLift Stronghold Motorsports Pro 2 Unlimited (Toyo Tires) team in the Lucas Oil Off-road series.

 

For more information about SPY, log-on at www.spyoptic.com and www.facebook.com/spyoptic. To check-out McGrath’s signature models, go to http://www.spyoptic.com/showtime/d/1044?cs=1 and http://www.spyoptic.com/athlete/klutch_mx/d/1033_cl_1020.

 

 


More on: Spy, Jeremy McGrath

Articles You Might Have Missed