Skip to content Skip to navigation

Vans aims for $2.2 billion in revenue by end of 2016

Print Friendly and PDF

Vans announced its five-year growth plan today during a meeting for analysts at the House of Vans in Brooklyn.

 

Vans will add $1 billion in revenue by 2016, an annual growth rate of 13%.

 

That means by the end of 2016, Vans will reach $2.2 billion in revenue. At the end of 2011, Vans revenues totaled $1.2 billion.

OUR SPONSORS

 

Americas

This region will add $480 million to Vans total revenues during this period and log a compound annual growth rate of 10%.

 

Americas will account for 60% of total revenues by 2016.

 

OUR SPONSORS

Vans will add 120 stores in the Americas during this period and retail sales will add $240 million by 2016, more than wholesale revenues, which are expected to add $190 million.

 

The store count will total 388 in this region by 2016.

 

Vans believes ecommerce will add $50 million in revenue by 2016.

 

EMEA

This region will add $350 million with a CAGR of 18%.

 

EMEA will account for 28% of total revenue by 2016.

 

Approximately 65 new stores will be added during this time frame for a total of 105 by 2016.

 

APAC

Asia Pacific will add $170 million in revenue with a CAGR of 22%.

 

APAC will account for 12% of total revenue.

 

Vans will add 15 owned stores and 700 partner stores during this time frame.

 

That means by 2016, Vans will own 17 stores in this region and its partners will operate 1,200.

 

Channels

Global Ecommerce: This channel will add $100 million of revenue.

 

Vans retail stores globally will add $335 million. By 2016, Vans will operate a total of 510 stores and its partners will operate 1,200.

 

Currently, Vans owns 310 stores and its partners operate 460 doors around the world.

 

The wholesale channel will add $565 million by 2016.

 

Categories

Footwear will add $735 million in revenue around the world during this time frame.

 

Apparel will add $265 million.

 

 

More news

Last updated: : 01/19/2018 - 08:11

A talk with Mike West about new technology that 686 will debut next week that they believe has a broader application beyond the snow world. Plus, lessons learned during 25 years in business, the state of the snow market and more.

Last updated: : 01/18/2018 - 11:29

Executives explain the robust holiday sales for industry customer Journeys. Plus, insights into what is happening with landlords and rents at malls.

Last updated: : 01/17/2018 - 16:43

One category dampened results at the Urban Outfitters chain. Plus, the key internal change that has lead to improved results in women's apparel.

Last updated: : 01/16/2018 - 12:30

How Tom Campion created the results-oriented culture at Zumiez and how that culture came alive in Kelly Sanders, the No. 1 sales person who sold over $1 million in goods in 2017

Last updated: : 01/15/2018 - 09:06

Banks Journal, a clothing brand inspired by coastal living and a love of design, is having a successful start to 2018, especially with fashion accounts

Last updated: : 01/15/2018 - 09:47

We have a comprehensive report from the Swim Collective about upcoming swim trends

Last updated: : 01/11/2018 - 13:42

Kering plans to focus on its luxury roots by exiting Volcom and Puma

Last updated: : 01/11/2018 - 12:03

We spent two days with Zumiez in Colorado and have lots of photos from the 100K event

Last updated: : 01/09/2018 - 08:30

Several news outlets reported GoPro is exploring strategic options, meantime the company is cutting jobs and had to drop prices during the holiday season on some products

Last updated: : 01/10/2018 - 10:06

Cedar Carter, the Director of Marketing for O’Neill Women’s, is exiting the La Jolla Group to join an Australian activewear company called 2XU.