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Vans aims for $2.2 billion in revenue by end of 2016

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Vans announced its five-year growth plan today during a meeting for analysts at the House of Vans in Brooklyn.


Vans will add $1 billion in revenue by 2016, an annual growth rate of 13%.


That means by the end of 2016, Vans will reach $2.2 billion in revenue. At the end of 2011, Vans revenues totaled $1.2 billion.




This region will add $480 million to Vans total revenues during this period and log a compound annual growth rate of 10%.


Americas will account for 60% of total revenues by 2016.



Vans will add 120 stores in the Americas during this period and retail sales will add $240 million by 2016, more than wholesale revenues, which are expected to add $190 million.


The store count will total 388 in this region by 2016.


Vans believes ecommerce will add $50 million in revenue by 2016.



This region will add $350 million with a CAGR of 18%.


EMEA will account for 28% of total revenue by 2016.


Approximately 65 new stores will be added during this time frame for a total of 105 by 2016.



Asia Pacific will add $170 million in revenue with a CAGR of 22%.


APAC will account for 12% of total revenue.


Vans will add 15 owned stores and 700 partner stores during this time frame.


That means by 2016, Vans will own 17 stores in this region and its partners will operate 1,200.



Global Ecommerce: This channel will add $100 million of revenue.


Vans retail stores globally will add $335 million. By 2016, Vans will operate a total of 510 stores and its partners will operate 1,200.


Currently, Vans owns 310 stores and its partners operate 460 doors around the world.


The wholesale channel will add $565 million by 2016.



Footwear will add $735 million in revenue around the world during this time frame.


Apparel will add $265 million.



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