Firewire signs Sally Fitzgibbons

Press Release:

Sally Fitzgibbons and Firewire Team Up

Firewire is proud to announce the signing of a long-term agreement with Sally Fitzgibbons, in support of her quest to win the Women’s World Tour (WT) title.

Sally has proven herself to be a top contender as World #2 for the past 3 years while winning 5 WT events, including the US Open and back-to-back Rip Curl Pros at Bells Beach. Sally is determined to push her surfing as far as it can go, combining her innate talent with peak conditioning.

“We’re always stoked when an athlete of Sally’s caliber endorses our designs and technology,” said Firewire’s Marketing Director Chuy Reyna, ”and if our boards can give her a slight edge at that level of competition, combined with her passion and drive, that can make all the difference.”

Sally added, "I am so excited to be joining the Firewire team, it seems like such a natural fit for me. I want to improve my surfing every time I hit the water and try to take it to the next level, and I know my Firewires are going to take me there. The advanced technology is perfect for the way I feel and think about my boards and I believe it will give me that extra edge I need to become a World Champion!"

Follow Sally’s journey through the US Open of Surfing this week by getting down to the beach or on Twitter @Sally_Fitz.

“Firewire believes that refinements to the shape of today’s modern surfboards can only produce incremental performance benefits. Exponential improvements in performance require the ongoing development of new materials and construction methods which, in turn, will fuel new design opportunities.”