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Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

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AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
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Meet the new Billabong Women's leadership team

By Tiffany Montgomery
May 22, 2013 7:19 AM

I stopped by Billabong offices in Irvine yesterday to meet the new leaders of the Billabong Girls design team, including Design Director Allison Roberts.

 

Allison has worked at Billabong for nine years, most recently as senior designer.

 

She is replacing long time Design Director Mandy Fry, who left to take a VP of Women’s role at Volcom.

New Senior Designer Meghan Hamill and Design Director Allison Roberts. Photo by Shop-eat-surf.

Allison is a mother of two and a surfer with a bohemian spirit and infectious enthusiasm.

 

When she talks about design, her new role, and her inspirations, her eyes sparkle. It’s very apparent she loves her job and her chosen career.

 

“I’m obsessed with the process,” she said, smiling.

 

“I dream about it. Everything inspires me – my husband calls me Velcro. But I think the driving force of my inspiration is the soul of the ocean.

 

"I love vintage and flea markets. Even just being out in the fresh air or in the water or watching people inspires me.”

 

Allison’s husband is Todd Roberts, co-founder of ZJ Boarding House in Santa Monica. They have a 5-month-old baby and a 3 1/2 year old daughter, a “full but beautiful life,” Allison said.

 

See Page 2 for more about the Billabong Women's team

 

 

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