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Details on Industry Insight.
I stopped by Billabong offices in Irvine yesterday to meet the new leaders of the Billabong Girls design team, including Design Director Allison Roberts.
Allison has worked at Billabong for nine years, most recently as senior designer.
She is replacing long time Design Director Mandy Fry, who left to take a VP of Women’s role at Volcom.
Allison is a mother of two and a surfer with a bohemian spirit and infectious enthusiasm.
When she talks about design, her new role, and her inspirations, her eyes sparkle. It’s very apparent she loves her job and her chosen career.
“I’m obsessed with the process,” she said, smiling.
“I dream about it. Everything inspires me – my husband calls me Velcro. But I think the driving force of my inspiration is the soul of the ocean.
"I love vintage and flea markets. Even just being out in the fresh air or in the water or watching people inspires me.”
Allison’s husband is Todd Roberts, co-founder of ZJ Boarding House in Santa Monica. They have a 5-month-old baby and a 3 1/2 year old daughter, a “full but beautiful life,” Allison said.
See Page 2 for more about the Billabong Women's team