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Quiksilver names new global marketing leader

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Press Release:

Quiksilver Appoints Nicholas Drake Chief Marketing Officer

Company Adds Key Players to Complete New Leadership Team

Quiksilver, Inc. (ZQK) today announced the appointment of Nicholas Drake as Chief Marketing Officer, effective July 1.

“We have reorganized our senior management structure in order to centralize key functions and responsibilities across the organization,” said Andy Mooney, President and Chief Executive Officer of Quiksilver, Inc. “We recently named global heads of apparel, footwear, and supply chain, and, with the appointment of Nick Drake, we have added a creative and talented executive to lead our global marketing efforts.


“Over the course of Nick’s career, he has developed and executed highly successful, award winning campaigns for global brands such as adidas, Gatorade, Nokia, Vodafone and Visa. He combines extensive brand, media, digital marketing and social media expertise with an ability to develop innovative strategies for entering new markets.”

Drake, 38, most recently served as Managing Director of TBWA/Chiat/Day Los Angeles, one of the world’s leading integrated advertising agencies. The 900-person office counts such brands as adidas, Apple, Craft, Crate & Barrel, Energizer, Gatorade, Nissan, Pepsi and Southwest Airlines as its clients. Previously, Drake had held several senior management positions leading TBWA Worldwide's adidas, Gatorade and Visa businesses; he also co-founded the agency’s Innovations Lab 'Let There Be Dragons.' Before TBWA he held a number of senior level positions in the global brand communications and global sports marketing divisions of adidas International during which time the brand was named world advertiser of the year at the Cannes International advertising festival.

The company also said that it named Steve Finney as Head of Retail and Ecommerce for North America, and John Graham as Senior Vice President – Wholesale Sales for North America.

Finney most recently served as Senior Vice President, Global Business Development for The Walt Disney Company, and before that, he was that company’s Senior Vice President, Global Head of Operations; Senior Vice President, General Manager, Disney Retail; and, Senior Vice President, General Manager, North America.

Prior to joining Quiksilver, Graham was Senior Vice President Commerce for Easton Bell Sports. From 1995 to 2011, Graham worked for Nike, where he rose through the management ranks, most recently as Commercial Director Nike Action Sports. Earlier, he served as Nike’s Director of Apparel Sales – North America, and before that, as Director of Sales – Canada.


“Both Steve and John bring outstanding skills to their new roles,” continued Mooney. “With today’s announcement, we have substantially completed our efforts to form a new leadership team, with world-class expertise.”

About Quiksilver:

Quiksilver, Inc., one of the world’s leading outdoor sports lifestyle companies, designs, produces and distributes branded apparel, footwear and accessories. The company’s apparel and footwear brands, inspired by a passion for outdoor action sports, represent a casual lifestyle for young-minded people who connect with its boardriding culture and heritage. The company’s Quiksilver, Roxy, and DC brands have authentic roots and heritage in surf, snow and skate. The company’s products are sold in more than 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores, select department stores and through various e-commerce channels. Quiksilver’s corporate headquarters are in Huntington Beach, California.


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