Skip to content Skip to navigation

Quiksilver names new global marketing leader

Print Friendly and PDF

Press Release:

Quiksilver Appoints Nicholas Drake Chief Marketing Officer

Company Adds Key Players to Complete New Leadership Team

HUNTINGTON BEACH, Calif.--(BUSINESS WIRE)--
Quiksilver, Inc. (ZQK) today announced the appointment of Nicholas Drake as Chief Marketing Officer, effective July 1.

“We have reorganized our senior management structure in order to centralize key functions and responsibilities across the organization,” said Andy Mooney, President and Chief Executive Officer of Quiksilver, Inc. “We recently named global heads of apparel, footwear, and supply chain, and, with the appointment of Nick Drake, we have added a creative and talented executive to lead our global marketing efforts.

OUR SPONSORS

“Over the course of Nick’s career, he has developed and executed highly successful, award winning campaigns for global brands such as adidas, Gatorade, Nokia, Vodafone and Visa. He combines extensive brand, media, digital marketing and social media expertise with an ability to develop innovative strategies for entering new markets.”

Drake, 38, most recently served as Managing Director of TBWA/Chiat/Day Los Angeles, one of the world’s leading integrated advertising agencies. The 900-person office counts such brands as adidas, Apple, Craft, Crate & Barrel, Energizer, Gatorade, Nissan, Pepsi and Southwest Airlines as its clients. Previously, Drake had held several senior management positions leading TBWA Worldwide's adidas, Gatorade and Visa businesses; he also co-founded the agency’s Innovations Lab 'Let There Be Dragons.' Before TBWA he held a number of senior level positions in the global brand communications and global sports marketing divisions of adidas International during which time the brand was named world advertiser of the year at the Cannes International advertising festival.

The company also said that it named Steve Finney as Head of Retail and Ecommerce for North America, and John Graham as Senior Vice President – Wholesale Sales for North America.

Finney most recently served as Senior Vice President, Global Business Development for The Walt Disney Company, and before that, he was that company’s Senior Vice President, Global Head of Operations; Senior Vice President, General Manager, Disney Retail; and, Senior Vice President, General Manager, North America.

Prior to joining Quiksilver, Graham was Senior Vice President Commerce for Easton Bell Sports. From 1995 to 2011, Graham worked for Nike, where he rose through the management ranks, most recently as Commercial Director Nike Action Sports. Earlier, he served as Nike’s Director of Apparel Sales – North America, and before that, as Director of Sales – Canada.

OUR SPONSORS

“Both Steve and John bring outstanding skills to their new roles,” continued Mooney. “With today’s announcement, we have substantially completed our efforts to form a new leadership team, with world-class expertise.”

About Quiksilver:

Quiksilver, Inc., one of the world’s leading outdoor sports lifestyle companies, designs, produces and distributes branded apparel, footwear and accessories. The company’s apparel and footwear brands, inspired by a passion for outdoor action sports, represent a casual lifestyle for young-minded people who connect with its boardriding culture and heritage. The company’s Quiksilver, Roxy, and DC brands have authentic roots and heritage in surf, snow and skate. The company’s products are sold in more than 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores, select department stores and through various e-commerce channels. Quiksilver’s corporate headquarters are in Huntington Beach, California.

 

More news

Last updated: : 08/26/2016 - 09:59

Brixton is launching new product categories for the upcoming spring season

Last updated: : 08/25/2016 - 10:57

All the details about Billabong's annual results released today, including an interview with CEO Neil Fiske

Last updated: : 08/24/2016 - 15:27

All the details from the earnings conference call including how back-to-school is shaping up and what's working in the merchandise mix

Last updated: : 08/24/2016 - 10:04

The latest twist in the acquisition drama appears to have Mill Road Capital on top

Last updated: : 08/24/2016 - 09:24

The former Sanuk President lands at SWIMS, a footwear and apparel brand made for all things water

Last updated: : 08/23/2016 - 10:55

Director of Surf Jason McCaffrey tells us about the process, what it means for factory workers, and how other brands can get involved

Last updated: : 08/22/2016 - 11:12

Global Brand Manager Garry Wall fills us in on Quiksilver's strategies for the upcoming spring season

Last updated: : 08/19/2016 - 11:54

Details about the industry customer's tough quarter

Last updated: : 08/18/2016 - 15:20

Dick’s Sporting Goods' decision to buy 31 store leases previously held by The Sports Authority could be good news for some industry brands

Last updated: : 08/18/2016 - 10:07

CEO Richard Hayne had lots of interesting things to say about fashion trends and the retail landscape in general during an earnings conference call