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Toby Bost exits La Jolla Group, new leaders named

  • Former La Jolla Group CEO Toby Bost. Shop-eat-surf file photo.

Toby Bost is no longer the CEO of the La Jolla Group, I have confirmed.


The company has named a new CEO, and hired a President for the O’Neill brand.


Current EVP Daniel Neukomm will move into the CEO role, a person at the highest levels of the company confirmed.



Steve WilsonSteve Wilson. Shop-eat-surf file photo.

Steve Wilson, formerly the Americas GM for the Quiksilver brand who left the company at the end of last year, will become the President of O’Neill.


I asked Toby for a comment about his departure, and he sent this text:



“It has been a long, sweet ride at (La Jolla Group) LJG,” he said. “I appreciate the change in direction that the board of directors is implementing. I wish them a mountain of success. I can’t say enough great things about the amazing family that we built at LJG. I would like to thank them all deeply for supporting me for the seven years I was CEO. It was a very special place to build a career.”


The La Jolla Group is the licensee for the O’Neill, Rusty, Metal Mulisha, and The Berrics, and has an operating agreement with skate company DNA Distribution.




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