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Tiffany Montgomery
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Agenda and GrindMedia partner on The Break

Shop-eat-surf file photo
Shop-eat-surf file photo
By Tiffany Montgomery
June 17, 2013 7:45 AM

Agenda and GrindMedia are announcing a new partnership today called The Break for the upcoming Agenda show in Long Beach.

The Break will be a product lounge where brands showcase key product stories for the upcoming season in a hosted, TV-show like environment.

CJ Olivares, formerly GM of Fuel TV who now works with GrindMedia, will oversee the production and experience, according to Agenda.

I asked Mike Carter, Agenda’s VP of Sales and Marketing, and GrindMedia’s Tony Perez, Publisher of Surfer and Surfing magazines, for some additional details about the program.

Including the recent acquisition of Transworld Media, Grind now has over 4 million print readers, 22 million digital users and 3 million social followers.

What will Grind do with the content it gathers? Where will it be showcased?

Tony Perez: The team at Grind will compile all the footage from The Break and then produce short episodes that we will share with our audience through GrindTV and its partners.

From day one the goal has been to give our advertisers the biggest reach and our readers the best content possible. This partnership can and will accomplish both.

How will it be decided which brands will be highlighted? Is it something the brands have to pay for?

Mike Carter: No, brands will not pay for The Break.  It's an added value that Grind and Agenda will provide to our customers.

As with anything new, this will be an evolving work in progress, focused on high-level leadership in companies with innovative stories. There are approximately 600 brands under the July roof, so it’s impossible to fit in everyone on the first go around.

Rotating brands is the right solution for now, but this isn't the only new feature we will be providing, so everyone will have an opportunity to participate in something unique.

How does this benefit Grind?

Tony Perez: One, it continues to show our current partners that we are committed to sharing their brand stories to not only the core but to eyes they otherwise would not have access to.

And two, by partnering with Agenda we get the opportunity to meet brands that in the future will have the opportunity to take advantage of what we at Grind have to offer.

See Page 2 for more about The Break

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