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It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

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Industry Insight

SHACC: Trailblazers in Women's surfing exhibit opens April 25.
ROTH CAPITAL PARTNERS: Zumiez comps exceed estimates.

Details on Industry Insight.


Tiffany Montgomery
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Core Careers: Kevin Flanagan of The People’s Movement

By Mo Rubino
June 07, 2013 12:00 PM

 “Imperfection inspires me. I am so imperfect that I like to see mistakes that remind me that I am not alone.” Kevin Flanagan

The People’s Movement’s CEO, Kevin Flanagan, is well respected and thought of as one of the most likable guys in the industry.

With his experience in action sports through brands such as Reef, Globe and Oakley, Kevin is now pursuing an entrepreneurial path with The People’s Movement (MOVMT).

MOVMT has been creating hip footwear styles and goods which incorporate ecologically conscious choices, such as using upcycled materials in their products and packaging.

Kevin, or Flanny, as he is best known, shares his thoughts on leading his own company while helping to spread the word about toxic threats in our global oceans.

He also tells us about a key new sales hire.

What is the best part of starting your own brand and what do you find challenging?

The best part of starting The People’s Movement is that I am able to put my hands in everything. I especially love tinkering and building, so every day is like an arts and crafts class.

The most challenging part is that I need to learn how not to put my hands in everything. For example, co-founder Chris Swortwood has tons of finance experience so I need to learn to keep my big Fred Flintstone hands off his forecasts.

What is one key thing you’ve learned since starting your own company?

I’ve learned that “money loves quick decisions.” At the MOVMT, we make decisions faster than anywhere I’ve ever worked. No long meetings, no second guessing and no long chain of command. About 5% of the time we screw it up, so we fix it fast and keep moving.

As a CEO, what characteristics do you value most when working with others?

Good listening is a quality that I admire most when working with others and a trait that I need to improve. In my quest to be efficient, I sometimes don’t listen deeply. I want to be a more empathetic industry leader. 

See Page 2 for Kevin's take on "fashion," an exciting new hire, and more

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