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SIMA: Tickets on sale for 12th Image Awards show on Feb. 12.
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Tiffany Montgomery
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Core Careers: Kevin Flanagan of The People’s Movement

By Mo Rubino
June 07, 2013 12:00 PM

 “Imperfection inspires me. I am so imperfect that I like to see mistakes that remind me that I am not alone.” Kevin Flanagan

The People’s Movement’s CEO, Kevin Flanagan, is well respected and thought of as one of the most likable guys in the industry.

With his experience in action sports through brands such as Reef, Globe and Oakley, Kevin is now pursuing an entrepreneurial path with The People’s Movement (MOVMT).

MOVMT has been creating hip footwear styles and goods which incorporate ecologically conscious choices, such as using upcycled materials in their products and packaging.

Kevin, or Flanny, as he is best known, shares his thoughts on leading his own company while helping to spread the word about toxic threats in our global oceans.

He also tells us about a key new sales hire.

What is the best part of starting your own brand and what do you find challenging?

The best part of starting The People’s Movement is that I am able to put my hands in everything. I especially love tinkering and building, so every day is like an arts and crafts class.

The most challenging part is that I need to learn how not to put my hands in everything. For example, co-founder Chris Swortwood has tons of finance experience so I need to learn to keep my big Fred Flintstone hands off his forecasts.

What is one key thing you’ve learned since starting your own company?

I’ve learned that “money loves quick decisions.” At the MOVMT, we make decisions faster than anywhere I’ve ever worked. No long meetings, no second guessing and no long chain of command. About 5% of the time we screw it up, so we fix it fast and keep moving.

As a CEO, what characteristics do you value most when working with others?

Good listening is a quality that I admire most when working with others and a trait that I need to improve. In my quest to be efficient, I sometimes don’t listen deeply. I want to be a more empathetic industry leader. 

See Page 2 for Kevin's take on "fashion," an exciting new hire, and more

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