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Details on Industry Insight.
Burr Ridge, Ill. – June 13, 2013 - Alli Sports, a division of the NBC Sports Group, today announced Krewella, New Politics and Talib Kweli as the headlining performers at the Dew Tour Beach Championships free concerts in Ocean City, Md. Dew Tour will continue the celebration of action sports with the new Dew Tour Recognize: Art exhibit, highlighting pieces created by pro skateboarders and other action sports industry artists.
On Friday, June 21, Columbia Records electro-punk trio Krewella will headline a night of live music that will include a performance of their chart-topping, gold certified dance single “Alive.” Arriving on the electronic dance music scene in the summer of 2011 Krewella, comprised of sisters Jahan and Yasmin Yousaf and producer Kris “Rain Man” Trindl, have created a signature blend of self-produced electro, dubstep, and pop. With catchy melodies and heavy basslines, their performance is sure to light up the Ocean City crowd.
New Politics will kick off the night with their dynamic live show, combining everything from breakdancing to guitar solos for a punk-pop-dance rock party. New Politics, the Brooklyn based (via Copenhagen) 3 piece rock band continues to gain momentum off their hit single “Harlem” from their sophomore album A Bad Girl In Harlem. The album was released through RCA Records and debuted at #1 on Billboard’s Heatseekers’ chart.
Talib Kweli, who recently released his 5th solo album Prisoner of Conscious, will hit the Dew Tour stage on June 22 with the socially aware lyrics and dramatic beats that made him one of hip-hop’s most successful underground acts of the last 20 years. From crowd favorites to brand new tracks, his live show will infuse the Ocean City crowd with a level of energy fitting the high action Beach Championships.
Kweli’s performance on the main stage will be preceded by a set from DJ Stimulus during the Skateboard Battle at the Beach Street Session with top skaters including Ryan Decenzo, Greg Lutzka and Manny Santiago. Stimulus’ charisma and his trademark ‘funk-hop’ sounds will act as the backdrop for the fast-paced jam format of the skate contest. The Street Session will take place in the Dew Tour Experience and be shown on screens at the main stage via live video feed.
This season, Dew Tour debuts Dew Tour Recognize, a series of events that will celebrate the lifestyle and cultural elements of action sports, including art, photography and film. On June 22, Dew Tour Recognize: Art, will celebrate progressive and transcendent artwork from industry legends and local artists including Steve Caballero, Neil Blender, Christian Hosoi, Chris Markovich and Matt Dove. Dew Tour Recognize will take place in Berlin, Md., and is open to the public. More information is available at DewTour.com.
The 2013 Dew Tour will be available on NBC, NBC Sports Network, Dew Tour Live on DewTour.com, NBC Sports Live Extra and the NBC Sports Live Extra App - the NBC Sports Group’s live streaming product for desktops, mobile devices, and tablets. In addition, all telecast hours will be distributed internationally across NBC’s global distribution partners.
The complete 2013 Dew Tour schedule is as follows:
· Dew Tour Beach Championships: Ocean City, Md. June 20-23
· Toyota City Championships: San Francisco, Calif. October 10-13
· iON Mountain Championships: Breckenridge, Colo. December 12-15
The Dew Tour Beach Championships will be free to attend. Premium passes – offering the ultimate Dew Tour fan experience - are available for purchase. Premium Passes include guaranteed seating at all events, a souvenir credential and a Dew Tour Swag Bag. Passes for Thursday, June 20 will cost $35; Friday through Sunday will cost $80 for each day.
For additional Dew Tour event information, visit www.DewTour.com and the Dew Tour Facebook page.
The Dew Tour consists of three marquee events in distinct beach, city and mountain locales, featuring summer sports of skateboarding and BMX, with additional competitions of surf and freestyle motocross; snowboard (superpipe and slopestyle) and freeskiing (superpipe and slopestyle) will be featured at the winter event. The Dew Tour events are premium action sports and lifestyle festivals combining the best in action sports competitions along with the Dew Tour Experience and live music performances. The Dew Tour is broadcast live on NBC and NBC Sports Network and streamed live on dewtour.com. The Dew Tour is also distributed on Universal HD, and internationally on Eurosport, Extreme Channel, Rogers Sports Network, TVA, and Globosat. The Dew Tour partners include Mountain Dew (tour title sponsor), iON, Toyota, Mongoose, National Guard, Paul Mitchell and Stride. More information can be found at www.DewTour.com
Alli Sports is a media, event and branded content company that specializes in action, adventure, and adrenaline based sports. Alli Properties include the Dew Tour, Lucas Oil Pro Motocross Championship, the Red Bull Signature Series, World of Adventure Sports presented by Go Pro and Octane Academy founded by Ford; Alli Media, which creates original content, produces and presents content with partners and distributes content through a variety of channels; and Alli Enterprises consisting of e-commerce, event merchandise and branded licensed product. Alli Sports is a division of the NBC Sports Group. More information can be found at www.Allisports.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form the NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their respective digital properties. The NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, Premier League, MLS, Tour de France, French Open, Formula One, IndyCar and many more.