SIA President Dave Ingemie on the state of snow market
Dave Ingemie. Shop-eat-surf file photo.
By Shelby Stanger June 13, 2013 11:15 AM
A talk with SIA President Dave Ingemie about the state of snow sports, his thoughts on skier vs. snowboard participation, what he is hearing about orders for next season, and why he thinks snowboard companies may need to change how they market the sport.