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TAYLOR DIGITAL: Website tools to increase sales. SURFRIDER: Rise Above Plastics campaign.

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Tiffany Montgomery
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Tommy Bahama's SUP strategy

By Shelby Stanger
June 03, 2013 7:00 AM

With Tommy Bahama a sponsor of the upcoming Santa Monica Paddleboard Race, we spoke with the SVP of Marketing in detail about the brand's strategy for the sport, including category plans, athlete involvement, more.

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