Skip to content Skip to navigation

Tommy Bahama's SUP strategy

Print Friendly and PDF

This article is available to our Executive Edition members.
Click here to login or Click here to sign up

If you're having any trouble getting signed up, Email andrew.horan@shop-eat-surf.com

With Tommy Bahama a sponsor of the upcoming Santa Monica Paddleboard Race, we spoke with the SVP of Marketing in detail about the brand's strategy for the sport, including category plans, athlete involvement, more.

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 06/28/2016 - 08:12

We ask Daniel Neukomm about the company's plans for the vintage brand

Last updated: : 06/27/2016 - 08:13

Josh discusses some fairly radical ideas, including why brand CEOs should say "no" to retailers more often and why he thinks Amazon could be an amazing opportunity for the industry if done right

Last updated: : 06/27/2016 - 08:17

A bidding war to buy Skullcandy appears to be unfolding with an investment firm submitting a new unsolicited offer that is above previous bidder Incipio

Last updated: : 06/24/2016 - 09:05

Incipio will pay $5.75 per share in cash, or a total of approximately $177 million

Last updated: : 06/23/2016 - 07:01

During an investor conference this month, Genesco CEO Robert Dennis shared some thoughts on the health of the consumer and the state of malls.

Last updated: : 06/22/2016 - 14:30

Industry rival Hollister presented an updated brand positioning today during an investor conference

Last updated: : 06/21/2016 - 07:54

A detailed interview with Lex Pedersen about why SurfStitch is scaling back operations in the U.S. market, the company's ongoing struggles since going public, the challenges with Swell, and why he agrees with Rick Brooks of Zumiez

Last updated: : 06/20/2016 - 09:59

Owner SurfStitch Group announces a restructure of its U.S. business, which will now function more as a satellite office

Last updated: : 06/20/2016 - 07:52

The company continues to wind its way through the bankruptcy process

Last updated: : 06/17/2016 - 09:19

A talk about what is driving RAEN's big growth this year despite the tough sunglass market, what changes Jeff has made to the business since he joined as CEO, and the long-term vision for the brand