Skip to content Skip to navigation

Stance executive share details behind brand's success at next Executive Roundtable

Print Friendly and PDF
  • Stance CEO Jeff Kearl and President John Wilson

At a time when the action sports market has been challenging, Stance has been one of the biggest success stories.

I am very excited to find out more about how the Stance team has accomplished so much, so fast, and to probe the astute business minds of CEO Jeff Kearl and President John Wilson during our next Executive Roundtable on Thursday, Sept. 19.

Really, the sock brand has been an instant success – it’s hard to believe it launched such a short time ago, toward the end of 2010.

In less than three years, Stance has completely upended the sock category and the brand has garnered a tremendous amount of brand equity and stature in the market.

It has grown into kids and women’s, and plays in surf, skate, snow and beyond.

OUR SPONSORS

As I am writing this, I know what John and Jeff's reaction will be: they are modest and humble and concerned about appearing as though they are taking a victory lap.

However, the numbers tell the story, and Stance's success at retail is undeniable.

The socks are now carried in 3,500 doors globally and the brand is sold in 25 countries. Stance has 24 employees and is on track to more than triple revenues in 2013.

Core retailers have embraced the brand quickly. Stance had 3% penetration in the ActionWatch panel in 2010, when it first launched. In 2013, 66% of core retailers carry the brand.

The big question on everyone’s mind going forward: Will Stance eventually expand beyond socks? Hopefully, we will find out the answer to that question, and many others, next Thursday at the Shorebreak Hotel in Huntington Beach.

OUR SPONSORS

Registration ends soon, and tickets are limited and need to be purchased in advance.

To find out more details about the Roundtable, and to register, see our registration page.

A big thank you to our wonderful sponsors for the Stance event: Title Sponsor, Moss Adams; Executive Sponsors, Wells Fargo Capital Finance, Panalpina and Procopio; and Event Sponsors, Full Circle and the Shorebreak Hotel.

 

More news

Last updated: : 11/22/2017 - 10:29

Why apparel is having "a very exciting moment," according to Urban Outfitters executives

Last updated: : 11/21/2017 - 13:04

CEO Neil Fiske discussed developments at Billabong, RVCA and Element at Billabong's Annual General Meeting and why the company thinks its strategies are working

Last updated: : 11/20/2017 - 09:21

How Vans, Adidas and Converse performed at Foot Locker, plus the many ways Nike and Foot Locker are moving closer together

Last updated: : 11/17/2017 - 11:17

We have details about the Q3 results for industry nemesis Hollister

Last updated: : 11/16/2017 - 11:59

Compared to many competitors, Rip Curl reported solid financial results for the year ended June 30

Last updated: : 11/15/2017 - 09:37

Hurley has opened a 4,000-square-foot store at Pacific City on Pacific Coast Highway

Last updated: : 11/14/2017 - 13:54

The industry customer warned Wall Street Tuesday that earnings would be dramatically lower in 2018 as Dick's makes moves to win the sporting goods retail battle. Plus, the sobering outlook for the retail landscape in Q4.

Last updated: : 11/13/2017 - 09:12

While Mervin has a lot happening in its core snow business, two of the company's most newsy developments are happening in surfboards. We talk to the leadership team about its growing surf business, and about snow strategies.

Last updated: : 11/13/2017 - 08:26

The longtime Sales Director of Core Apparel is no longer with Vans, and he says he did not resign.

Last updated: : 11/10/2017 - 12:24

Many successful industry executives started their careers with Steve O'Connell at Clairemont. We explore how the shop has thrived for more than 40 years and how he attracted great talent to work the retail floor.