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Industry Insight
News and Advice from our Sponsors


Here you'll find the 10 most recent articles from our sponsors, covering about the past 2 weeks.


To find older articles from our sponsors, please use the search bar below, and type the company name, author name or any appropriate keyword.

 


Agenda Long Beach is 1 Week Away!

By Mike Carter, Vice President, Sales and Marketing, AGENDA Trade Show

LAST CHANCE TO REGISTER TO ATTEND AGENDA LONG BEACH

PRE-REGISTRATION IS REQUIRED

AGENDA LONG BEACH
July 8th – 9th, 2015
9am – 6pm

Long Beach Convention Center
750+ BRANDS

Agenda Long Beach is our flagship show with the most diverse product offering. Categories include lifestyle, streetwear, contemporary, women's, accessories, action sports, outdoor, footwear, and both surf and skate hardgoods. If you are only able to attend one trade show this year, it should be Agenda Long Beach!

SHOW SEGMENTS

THE BERRICS

Rows O & P

THE WOODS
Rows F & G

AGENDA WMNS
Row E

FOOTWEAR
Row K    

THE POINT
Row I    

RESOURCE
Row B

View the floorplan on the AGENDA App

 

 

Welcome to Shanghai: ISPO With a Range of Attractive Events, July 2-4, 2015

By Dieter Tremp, Senior Associate, ISPO

Thursday, July 2nd is the premiere of ISPO SHANGHAI. Messe München, the organizer of the new fair in China’s power metropolis, has organized an extensive number of highlights and events. This includes a large offering in watersports, villages for running and action sports retailers, the ISPO Awards, the new BRANDNEW contest dedicated to the Asian markets and the ISPO ACADEMY tour.

The show runs July 2-4 and offers, for the first time ever, an overview of all critical product categories for sporting goods retailers in the Asia-Pacific region.

SIA Snow Source

By Elizabeth Hurst, Communications Manager, SnowSports Industry America (SIA)

Snow Source
A new communication space providing insights, interviews, and updates from the snow sports community and SIA.

Developed as an exploratory news channel, you’ll receive the Snow Source Weekly on Saturdays. We'll send you the Snow Source Spotlight in the third week of each month, providing feature articles and highlights.

You can visit SIA Snow Source to experience it, or receive it through email.

What Will Snow Source Weekly Cover?
Each week’s edition will include both SIA-created articles and content that experts have curated from industry sources that were posted to Snow Source throughout the week.

What Do I Need to Do?
Nothing. We have subscribed you to the weekly email blog notification that will arrive in your inbox on Saturdays.

In a nutshell, this is our new blog that we hope you enjoy. Drop us a note if there are topics, ideas or content you have for Snow Source. You can email me at LAuer@snowsports.org. Read on at Snowsports.org/snowsource and cheers to an excellent summer!

NuORDER Prepares Agenda for AGENDA Long Beach

By Owais Farooqui, Marketing, NuORDER

NuORDER, the #1 B2B eCommerce Platform, is gearing up for a strong presence at AGENDA Long Beach, convening at the Long Beach Convention Center July 8 – 9, 2015. NuORDER and AGENDA have an excellent working relationship, as stated by Cody DeBacker, AGENDA Director of Sales and Partnerships: “We're pleased to have B2B eCommerce leader NuORDER at our AGENDA tradeshow.”

NuORDER’s digital wholesale platform is a staple in the streetwear and action sports industries, and the NuORDER team is preparing for an exciting two days.

“We’ve experienced exponential growth as a company since AGENDA 2014,”said Heath Wells, NuORDER cofounder and CEO. “Our team of engineers have been releasing updates every two weeks and we can’t wait to show everyone how easy NuORDER’s platform will make their jobs.”

It’s fitting that NuORDER recently rolled out its new Barcode scanning feature, which is particularly conducive to the tradeshow environment. Barcode scanning captures orders in a fraction of the time, allowing brands to cover more accounts per selling day.

Initial users have already seen a 3X increase in the number of brands they can service in the sales environment,” said Wells. In addition to selling-day efficiency, NuORDER empowers brands to quickly send catalogs/linesheets of suggested products pre-show and makes post-show follow-up quick and easy.

Those interested in seeing a 20-minute demo of NuORDER’s digital wholesale platform are encouraged to pre-schedule times.

“We’ll be providing onsite demos and can send a representative to brands’ booths to give demos,” said Owais Farooqui, NuORDER Director of Marketing. “I encourage people to reserve a demo time now, as they are filling quickly.”

Those interested in reserving a demo time can visit NuORDER.com/request-demo, call Payton Travis at (310) 954-1313 ext. 1007 or email Payton.Travis@NuORDER.com.

Art Exhibit at SHACC, Opening This Saturday, June 27, 2015, 6-9pm

By Paul Strauch, Executive Director, SHACC

The Opening is FREE for SHACC Members, 
$5 for non-members.

SDSI Chalk Talk with Jeff Harbaugh, Monday, July 6th

By Nick Roth, Program Manager, SD Sport Innovators (SDSI)

Please join SDSI as we pick the incredible brain of Jeff Harbaugh and learn from his thoughts on where the Sport and Active Lifestyle Industry stands, where it is heading, and what companies should do to best reach their end user.

Jeff will touch on many topics including the impact of millennials, distribution strategies, being reactive to your customers, and a broader look at the market(s).

This event is prioritized and free as a benefit for the SDSI membership. If you cannot attend and would like to send a proxy from your company instead, please just let us know who that designee is. Let us know if you have any questions. RSVP to nick@sdsportinnovators.com.

About Jeff Harbaugh

Jeff has been active in the action sports, outdoor and youth culture industries since 1991 as a manager, consultant, analyst and investor. He received his MBA in finance and international business from the Wharton School and spent some years in international banking, corporate development, consulting and turnaround management. In 1991, he walked into Nitro Snowboard’s U.S. distributor in a three piece suit. The suit lasted about a day and a half.

As Nitro’s President, Jeff helped to rationalize the company, raise some capital and ultimately sell it. In the process, he wrote an article for Transworld Snowboarding Business. That article evolved into the well-received Market Watch column that has run continuously since 1995.

As a consultant working with industry companies with issues of transition, an analyst, and an observer of industry trends Jeff has kept retailers and brands ahead of the curve so that they could make inevitable industry evolution work for them.

At the peak of the snowboarding industry in the mid-90s, he explained what the trends in the industry would be as it matured and consolidated.

In 2002, he warned the skateboard industry that decks from China were happening and would fundamentally change the industry.

As early as 2004, he was recommending that retailers focus on inventory turn and gross margin dollars rather than sales growth and gross margin percentage.

In 2008, he warned that the debt caused recession was going to impact the industry for a long time, and that the large sales increases the industry had become used to were going to be hard to achieve. He suggested that growth in profitability would require a focus on expense management, and inventory and distribution.

By 2010 he was highlighting the relationship between good systems and successful brand positioning and management. He sees inventory management and distribution as critical to brand building.

Around 2012 he started suggesting that an industry with limited product differentiation would be a hard place for public companies that require regular quarterly revenue growth to compete. Learn more here.

NRI Certified by WorldBlu as a "Freedom-Centered Workplace" for the Third Year in a Row

By Ryan Dale-Johnson, Director of Business Development, NRI

Companies representing over 150,000 employees and $15 billion in annual revenue practice freedom at work

WorldBlu, a company specializing in freedom-centered, democratic organizational design and leadership, announced it has certified 26 organizations as part of the ninth annual WorldBlu List of Most Freedom-Centered Workplaces™ published annually on “Freedom at Work Day.”

Well-known companies to make the WorldBlu List include Zappos.com, Menlo Innovations, New Belgium Brewery, Mindvalley, DaVita, Podio, Geonetric, Red Balloon and The WD-40 Company. The organizations ranged in size from five to 65,000 employees representing over $15 billion in combined annual revenue. For-profit and non-profit organizations from across the US, Canada, Mexico, Netherlands, Denmark, Malaysia, Haiti, New Zealand, and Romania made the WorldBlu List from a diversity of industries including technology, manufacturing, healthcare, retail, agriculture and services.

Examples of freedom, rather than fear and control in the workplace, include Dreamhost, where they vote for their CEO; DaVita, which has regular town hall meetings for all ‘teammates’; and Productivity Associates where they openly share all financial information with employees as well as customer and employee satisfaction scores on their website.

“People would rather work in organizations that have cultures based in freedom and democracy rather than fear and control,” comments WorldBlu Founder and CEO, Traci Fenton. “WorldBlu-certified freedom-centered organizations also out-perform their competitors with an average of seven times higher revenue growth compared with companies on the S&P Index.” 

Organizations become eligible for a spot on the WorldBlu List of Most Freedom-Centered Workplaces™ after employees complete The WorldBlu Freedom at Work™ Assessment, a survey evaluating their practice of the WorldBlu 10 Principles of Organizational Democracy™. The assessment was developed based on a decade of research into what makes a successful freedom-centered company. Organizations from the for-profit and non-profit sectors that have been in operation for at least one full year and have five or more employees can apply for the certification.

About WorldBlu

Founded in 1997, WorldBlu is a community of individuals and organizations from over 80 countries committed to practicing freedom and democracy in the workplace. WorldBlu’s vision is to see one billion people working in freedom.

Agenda Long Beach is Less Than 3 Weeks Away

By Mike Carter, Vice President, Sales and Marketing, AGENDA Trade Show

PRE-REGISTRATION IS REQUIRED

AGENDA LONG BEACH
July 8th – 9th, 2015
9am – 6pm

Long Beach Convention Center

750+ BRANDS
Agenda Long Beach is our flagship show with the most diverse product offering. Categories include lifestyle, streetwear, contemporary, women's, accessories, action sports, outdoor, footwear, and both surf and skate hardgoods. If you are only able to attend one trade show this year, it should be Agenda Long Beach!

FLIGHT & HOTEL DISCOUNTS
Agenda Long Beach is only 3 weeks away. Hurry and book your travel before we start to sell out! Save with special discounted Agenda rates on nearby hotels and top airlines for all show locations. Visit our Long Beach travel page for more info.

TIME IS RUNNING OUT
Hyatt Regency Long Beach    $157+ tax and up    SOLD OUT
Renaissance Long Beach    $158+ tax and up    BOOK NOW
Westin Long Beach    $150+ tax and up    BOOK NOW
Hyatt The Pike Long Beach    $166+ tax and up.    BOOK NOW
Hilton Long Beach    $138+ tax and up    BOOK NOW

Surf Expo Again Named Top 25 Trade Show by TSNN

By Adrienne Belk, Director of Markeing, Surf Expo

Surf Expo was once again named one of the Top 25 tradeshows for fastest growing attendance.

January 2016 contracts available now!  Celebrate 40 years with Surf Expo.
Receive $200 off each booth with the Early Bird Rate through July 31.  Request a contract!
 
September Surf Expo 95% sold out
Still space available, but not for long. Request a contract!


Where Are Your Business Risks Lurking?

By Frank Kaufman, National Retail Practice Leader, Moss Adams

Rooting Out Risk
For these four weeks, we’ll be presenting a series of articles and resources focused on risk: where it comes from, what you can do about it, and how you can make it work to your advantage. In this installment:

Risk is a universal. Whether you’re an early-stage start-up or a mature company with billions in assets, risk is always there, shifting merely in form and complexity. Taking the time to analyze where your risks lie will help you close the gaps—but it’ll also give you an opportunity to stride ahead of your competition.

We look at the three main risk areas and how you can identify your organization’s specific risks in this Insight.

Read more here.