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News and Advice from our Sponsors


Here you'll find the 10 most recent articles from our sponsors, covering about the past 2 weeks.


To find older articles from our sponsors, please use the search bar below, and type the company name, author name or any appropriate keyword.

 


Get Ready for Agenda Las Vegas!

By Mike Carter, Vice President, Sales and Marketing, AGENDA Trade Show

Pre-registration is required.

AGENDA LAS VEGAS
August 17th –19th, 2015

Monday & Tuesday – 9am – 6pm
Wednesday – 9am – 4pm
Sands Expo at Venetian | Palazzo

10,000 buyers from across the globe peruse the 250 exhibiting brands throughout the three-day show. Given the timing and grand scale of Las Vegas Market Week, the shows tend to draw many key media, celebrities, and high-level fashion executives. Las Vegas is where brands are able to make a substantial impression on key influencers. Agenda Las Vegas is an ideal platform to expand brand presence beyond traditional sales efforts and explore messaging and experiential strategies, maximizing their brand storytelling efforts. Las Vegas Market week is the most important week of the fashion industry calendar and Agenda is at the epicenter of the action.

Agenda Las Vegas is less than 3 weeks away. Hurry and book your travel before we sell out! Save with special discounted Agenda rates on nearby hotels and top airlines for all show locations. Visit our Las Vegas travel page for more info.

SIA Cools Down NYC with Annual Summer Snowdown Media Event

By Elizabeth Hurst, Communications Manager, SnowSports Industry America (SIA)

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, brought a glimpse of winter to New York City last week with their media-only showroom. The picture perfect summer day lured dozens of journalists out of their offices to the airy Pillars 38 event space for a preview of the latest in snow sports gear, styles and accessories at the annual SIA Summer Snowdown.

Check out additional images from SIA's 2015 Summer Snowdown.

Each July, SIA hosts the Summer Snowdown in midtown Manhattan, where New York City-based journalists from television, magazines, newspapers and online mix, mingle and meet with SIA Members to preview the upcoming Fall/Winter season’s products and trends for all things SNOW.

Danica Carey, marketing manager for Seirus Innovation, and John Brice, Seirus Innovation PR consultant at Snow Sports PR, said the day was a big success for them. “What a great day! This is our fourth year here and we always feel like we get a lot of good coverage from it. SIA does a tremendous job of bringing in a great mix of consumer media you otherwise aren’t going to have in one room.

Gabrielle Porcaro, fashion market editor at Women’s Health, said she found the event to be very helpful in planning her winter sports stories. “I’m a fashion editor but I cover athletic and outdoor as well. I find this event very valuable because you’ve put everything in one room for me. I’m covering fashion ten months out of the year, and then when I need winter sports, I have a curated view to help me come up with stories and products I need.”

This year’s Summer Snowdown attracted 67 media in-attendance, representing 83 media outlets including The New York Times, Esquire, GQ, InStyle and MTV, onsite to find trends and editorial content for upcoming articles.

Eighteen SIA member brands were showcased at this year’s Snowdown as well as three snow sports non-profit organizations including Abom, Apex Ski Boots, Armada, Bring A Friend Challenge, Dakine, Faction Skis, Giro, Learn to Ski and Snowboard Month, MyPakage, Never Summer Industries, Obermeyer, Quiksilver, RAMP Sports, Roxy, Seirus, Transpack, Turtle Fur, VANS, VOORMI, Watson’s and Winter Trails.

Andy Miller, marketing and communications manager at Armada said their debut at the Snowdown was well worth the time. “This is our first year here, and we’re really excited about the reception we’ve gotten from the media side. We’d like to raise our profile in front of the types of outlets that are here - the active magazines, the more mainstream, non-endemic publications, so this was a perfect opportunity. It’s been great- the RSVP list is super, we’ve had lots of traffic, great attendance, and a great location.”

John Quain, freelance journalist, said he found some great leads for his tech columns. “I cover tech and sporting goods throughout the year, so it’s a perfect way for me to see multiple products coming out this season, to start planning ahead for the stories I’m going to write about - everything from safety in sports to highly technical garments and skis. I write for the NY Times and I also have a weekly column for Fox News, and I’ve found some good stories here. To me it’s like a mini trade show –it’s a good use of my time to see this many companies and products all at once, it’s a perfect size and mix.”

Each year, the Summer Snowdown is timed when non-endemic media are looking for trends, articles and ideas to shape their winter coverage and editorials. It’s been a creative event to get authentic winter brands into the consumer marketplace. The 2016 SIA Summer Snowdown is planned for July 13.

“The Summer Snowdown is an excellent vehicle for SIA Members to reach top consumer media in a short amount of time. We realize many companies are working on tight budgets and limited staff, so we strive to make it a turnkey experience where they can focus on pitching their products to media,” commented Mary Cecile Neville, Marketing & Communications Director for SIA.

Find additional information about the Summer Snowdown at Snowsports.org, and read more about the 2015 Snowdown at SIA’s blog spot, Snow Source.

CIT Commercial Services Featured in Fashion Mannuscript

By Bob Lewin, Director, Commercial Services, CIT Trade Finance

CIT Commercial Services' West Coast team was recently featured in an industry publication, Fashion Mannuscript. We are very proud that the publication acknowledges our leadership position as the CIT Los Angeles office has been active in servicing the Western region for more than 50 years. This article highlights our support to the marketplace and our deep knowledge of the apparel industry. We believe our accounts receivable management system is best-in-class and enables us to provide cost-effective financing solutions, while protecting our clients from credit losses.

You can access the feature story here.

We look forward to our continued relationship in helping to grow the apparel industry.

Friedman Stroffe & Gerard represents Loomworks Apparel in acquisition by Delta Galil Industries

By Bryan Friedman, Partner, Friedman Stroffe & Gerard, P.C.

Branded and private label apparel products manufacturer Delta Galil Industries, an Israeli company, has agreed to acquire the P.J. Salvage brand and other assets from Irvine-based Loomworks Apparel for an undisclosed amount.  Friedman Stroffe & Gerard, P.C. partner Bryan Friedman and associate Jennifer Stroffe represented Loomworks Apparel in all legal aspects of the transaction.   Financial terms of the agreement will not be disclosed.
 
Loomworks Apparel, Inc., doing business as P.J. Salvage, manufactures and distributes loungewear and intimates for women.  It markets and sells its products through retail boutiques and department stores in the United States. The company was founded in 1995 and is based in Irvine, California.  P.J. Salvage is known for its luxury fabrics that are available in leading high-end department store chains and specialty boutiques.
 
Per FSG shareholder Bryan Friedman, “We have represented a number of clients this year in M&A deals; the market has been very active.  We were pleased to help Loomworks Apparel achieve their legal objectives in this important transaction.”
 
According to Delta Galil CEO Isaac Dabah, "P.J. Salvage is one of the leading brands of fashionable pajamas, loungewear and intimates, with a style that transitions easily from nightwear to everyday wear, and is popular in key markets around the world."  The P.J. Salvage purchase is in line with the company's growth of its branded business.  In addition to the P.J. Salvage brand, the acquisition covers Loomworks' operations, including its brand names and trademarks, intangibles, working capital and certain liabilities.  Upon completion of the deal later this month, the acquired activities will operate as a part of Delta Galil USA.  The Israeli firm plans to increase P.J. Salvage availability in upper end retailers in the US and globally.  Founded in 1975, Delta Galil manufactures and markets branded and private label apparel products for men, women and children.
 
About the firm:  Friedman Stroffe & Gerard, P.C. is a full-service business law firm representing domestic and foreign clients (from corporations listed on national and regional stock exchanges to family owned businesses and individuals) in a wide variety of business transactions and litigation matters.  Members of the firm have worked as in-house attorneys or in other senior executive positions in the business arena and use that knowledge and "hands-on" experience to analyze and solve clients’ legal problems.  The firm’s practice groups include: Corporate & Business including Mergers and Acquisitions; Intellectual Property; Real Estate & Construction; Litigation; Employment & Labor; and Tax & Estate Planning.

Digital Gives Action Sportswear and Activewear Brands a Fashion Makeover

By Brien Rowe, Managing Director and Head of Apparel, Retail & Lifestyle Brands, Intrepid Investment Bankers

In a recent article, Intrepid explores the new face of acquisition and investment in the action sportswear and activewear markets. We discuss the investment buzz created by smart fabrics and wearable technology. We also dissect the omni-channel marketing approach successful brands employ, and address the recent consolidation of the traditionally fragmented action sportswear market.  

Over the past 12 months, the rise in eCommerce and private equity investments has fueled a strong increase in M&A activity in the industry. We detail the central role played by Southern California as a hotbed of fashion, digital media and fitness in this exciting transformation of lifestyle apparel. Click here to read the full article.

SIMA Webinar Series: Google Traffic Secrets, July 28th at 2:30 PM

By SIMA Staff, Surf Industry Manufacturers Association, SIMA

Join Tyler for an in-depth (but easy to understand) session on Google technology and proven, sustainable strategies for capturing more organic traffic from search engines.

Learn how to plan, prioritize, optimize, and leverage your existing website content and media to acquire higher positions and visibility in search. Benefit from his 13+ year track record of launching brands, analyzing, planning & executing ROI driven marketing programs for small, medium, and large websites to establish and maintain a successful marketing presence in large industries.

Tyler Collins is a digital entrepreneur and Internet marketing expert who has led numerous multi-million dollar online companies into success through digital marketing. For more information on how his team of 37 marketers can help your business, please visit www.ocseo.com or attend one of his seminars.

The SIMA Webinar Series is FREE for all SIMA members!

JULY 28, 2015 AT 2:30 PM PDT

New Show Neighbourhoods, New Brands

By Perry Pugh, General Manager, KNOWSHOW

Which way will you go?
New for the Spring Summer 2016 show, we are introducing a completely redesigned floor plan layout. 4 new category based neighbourhoods have been carefully crafted to make sure retailers have the best opportunity to catch key returning and exciting lines that are new to the show.

Click here to see the complete list of brands at the show.
 
Alora American Needle
Articles Of Society
Barney Cools
Basta
BITNB
Champion
Coalatree
Croakies
Elka Rainwear
Ella Moss
Ethika
Fallen Broken Street
Forbes & Lewis
Hockey
HS Sweden
Kuma
Jackson Rowe
Life Is Good    
Lay Back Co.
MPG Sport
Nana Judy
New Standard Edition
Next
ourCaste
Patagonia
Picture Organic
Pop
Seafolly Swimwear
Sol-Sana
The Pro Standard
Uppercut Deluxe
VNDL Collective
Wolfgang - Man And Beast
Wright And Ditson
Xsories

Start your show days off right with a fresh coffee courtesy of Nixon. Head to the Nixon Coffee Bar in the Plaza Lounge between 8:30 - 10:00AM each show day to grab a free coffee from local brewers Timbertrain Coffee. If you get there early enough you might even snag a limited edition Nixon x KNOWSHOW coffee mug.

Download the KNOWSHOW app today.

Last Chance to Register for AGENDA:NYC, July 20th-21st, 2015

By Mike Carter, Vice President, Sales and Marketing, AGENDA Trade Show

PRE-REGISTRATION IS REQUIRED

July 20th – 21st, 2015
9am – 6pm

Javits Center - North Hall

One of the more intimate gatherings in scale, Agenda New York City takes place in the heart of Manhattan, and hosts around 250 brands across roughly 100,000 square feet. Agenda New York City mirrors the Long Beach show's diversity of product as well as overall experience, but in a more focused, concise package.

This unique show is Agenda's authentic presentation of the street, surf, skate and lifestyle cultures through the filtered lens of New York's polished men's fashion market. Given its geographic location, the New York show is a convenient place for European and east coast based buyers to interact with exhibiting brands and see new offerings.

FLIGHT & HOTEL DISCOUNTS
Agenda New York is only 1 week away. Hurry and book your travel before we start to sell out! Save with special discounted Agenda rates on nearby hotels and top airlines for all show locations. Visit our New York City travel page for more info.

 

7 Must-Have Apps for On the Go Sales Reps

By Owais Farooqui, Marketing, NuORDER

While it may be true that salespeople are born, not made, there are tools that can build on their natural charm and nerves of steel with an overlay of organization and information management.

You’re juggling crucial bits and pieces of information, not only about your own company’s products but also about your customers, their schedules and even your own (super busy) calendar.

Never fear, friends and fellow warriors. In our latest blog post, we’ve compiled a list of seven awesome apps that you can’t live without.

We should know—this list came directly out of our own crackerjack sales team. So go ahead and click, download and see the results.

 

G&S Booksigning on Saturday, July 25th, 3-5 PM at SHACC

By Paul Strauch, Executive Director, SHACC

On Saturday July 25, please join us at SHACC from 3-6pm as we host Larry Gordon & Floyd Smith as they make a rare appearance to promote their book, "One Long Ride," the story of G&S.

Due to Larry's health, he won't be signing anything on the day of the event, however if you'd like a copy of the book signed by Larry, we are taking advance orders. This will be the ONLY WAY to obtain a signed copy! Be sure to order yours in advance, we'll have your book ready for pick up at the event. Sorry, no dedications, just Larry's signature, Floyd Smith WILL BE signing the books here in person.

We'll also have some G&S tees for sale, and we'll be raffling off a G&S Fibreflex Longboard Skateboard with YoYo Wheels and Paris trucks (value $250)! The event is FREE for SHACC members, $5 for non-members. Click here to order your signed copy.