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Industry Insight
News and Advice from our Sponsors


Here you'll find the 10 most recent articles from our sponsors, covering about the past 2 weeks.


To find older articles from our sponsors, please use the search bar below, and type the company name, author name or any appropriate keyword.

 


Thank You for a Great Agenda Show Season

By Mike Carter, Vice President, Sales and Marketing, AGENDA Trade Show

Thanks everyone for supporting another amazing series of Agenda shows! The team is working on some major things, and can't wait to share what's in store for next year.  

Save the date for next year's winter shows.

See you in 2015!

Agenda Long Beach Summer 2014 Recap

Agenda New York Summer 2014 Recap

DEADLINE FRIDAY! StokesMe Bowl-A-Rama

By SIMA Humanitarian Fund, Surf Industry Manufacturers Association, SIMA

StokesMe Bowl-A-Rama | Secure your teams today!
Deadline: Friday, August 29


ATTENTION ALL INDUSTRY BRANDS & SUPPORTERS! Join us on September 16th (the week of the Hurley Pro) for an industry bowling night supported by the ASP at Costa Mesa 55 Tavern + Bowl in Triangle Square! Brands, retailers, surf pros and beneficiaries will go head to head for bragging rights and the title of 2014 StokesMe Bowl-A-Rama Champions. You must secure a StokesMe sponsorship in order to participate in the inaugural StokesMe Bowl-A-Rama. All sponsorship purchases are tax-deductible and will go directly to the 12 SIMA Humanitarian Fund beneficiaries dedicated to improving the quality of life, health, and/or welfare of people.
Below are the StokesMe sponsorship packages available:

BALLIN' $7,500
Includes:
3 teams (5 bowlers max per team)
Lane sponsorship (see Lane Sponsor information below)
Brand logo to go on all ads, social media, and StokesMe website
100k total impressions across the digital properties of What Youth, Stab, Surfing Magazine, Surfline & BL!SS
30 drink tokens (2 per bowler)
Limited edition "thank you" trophy


SUPER STOKED $5,000
Includes:
2 teams (5 bowlers max per team)
Lane Sponsorship (see Lane Sponsor information below)
Brand logo on all ads, social media, and StokesMe website
20 drink tokens
*May purchase additional team for $1,000

STOKED $1,000
Includes:
1 team (5 bowlers max)
Brand logo on all ads, social media, and StokesMe website
10 drink tokens
*May purchase second team for $1,000


LANE SPONSOR $1,000
You know this isn't your typical bowling contest, so make the most of your sponsorship and make your lane at the bowling alley anything but ordinary. Creativity, signage, decorations, swag, and a bit of craziness makes the contest more entertaining for everyone and allows you the opportunity to showcase your brand (must be approved by SIMA).
 
Click here: Secure Your Teams Today!
 

The Surfrider Foundation Turns 30

By Katie Ferguson, Communications Manager, Surfrider Foundation



Thirty years ago a group of surfers from Malibu, California, were concerned about the health risks associated with environmental threats posed by escalating coastal development at their favorite surf spot. They took action. Not even they could have envisioned the history they were making when they succeeded in protecting their beloved surf spot.

Since its inception in 1984, the Surfrider Foundation has evolved into one of the largest non-profit grassroots organizations with a volunteer-activist network dedicated to its mission to protect and enjoy the world's oceans, waves and beaches.

Today, the Surfrider Foundation is measurably stronger, with more force and movement than ever before. It has 84 chapters, including 30 high school and college clubs, 50,000-plus members and more than 250,000 supporters and volunteers, fighting 90 active campaigns around the country. Armed with a model to defend the coast the organization has a record of 271 victories (and counting) since 2006.

Filled with times of uncertainty, it hasn’t been easy. The Surfrider Foundation’s long-term success and growth is a tribute to its founders vision, that taking on an environmental battle may not be easy, but with constant pressure, endlessly applied, it can be won. And the key to this is what makes the organization unique...

THE PEOPLE.

Take a look at the new online timeline created in honor of our anniversary for more information on Sufrider Foundation's history. 

CURVENV Las Vegas Show Wrap Up

By Pierre-Nicolas Hurstel, President & CEO, CURVEXPO Lingerie & Swim Shows

After another successful showing of the Spring-Summer 15 on the East Coast at CURVENY NEW YORK (August 3, 4, 5) CURVEXPO travelled to CURVENV LAS VEGAS (August 18 & 19) to present a diverse selection of leading and upcoming, designer intimate and swimwear brands to welcome key buyers from the West Coast.

Once again, the show has proven to be the one stop shop for buyers looking for Lingerie, Swimwear, Mens Underwear, Loungewear etc... with stable numbers of buyers from August 2013 attending the two-day show. The intimate setting of CURVENV LAS VEGAS offered a bright and airy atmosphere, encouraging buyers to shop the floor and write orders.

Stores such as Purrmission Lingerie, Calla Lily, Sea Cup and Up, Barbara's New Beginning, Foundation 45 all expressed how much they love coming to CURVENV LAS VEGAS to do their shopping at the convenience of their own doorstep. The proximity, show set-up and brand diversification makes them continue to be loyal attendees and customers. For the brands, in particular, Lise Charmel, Yummie by Heather Thomson and Wacoal mentioned how this session of CURVENV LAS VEGAS was their best show session yet.

CURVENV LAS VEGAS introduced the 20|40 program, the first ever Resort Hotel and Spa program organized by a swim and lingerie show. This exclusive program brought together 20 Top Resort and Hotel Industry leaders representing more than 350 properties with a selection of 40 Intimate Apparel & Swimwear exhibiting brands. To name some of the resort and hotel management groups, we had WTS International, the Sea Island Resort in Georgia, The St. Regis Monarch Beach in California, The Westmoor Club in Massachusetts, The Boulders in Arizona, The Four Seasons - Toronto and Beverly Hills among others. These prestigious resort, spa and hotel representatives had the chance to meet with brands that have some of the best resort and hotel offering, such as: Babajaan, Blush, Eberjey, LELO, Love Haus, Maison de Papillon, Miraclesuit Swimwear, Orlebar Brown, Samantha Chang, Trina Turk, UGG, Vannina Vespririni and many more...

All the brands received buyer profiles with full information and provided amazing products that have been combined into a unique gift bag. After the buyers toured the show floor, the evening continued with a workshop and dinner. On Tuesday, more than 120 appointments were booked by CURVEXPO, between the Hotel & Resort representatives and the brands.

The evening proved to be successful networking event. The workshop identified the synergies between the Hotels, Resorts and Spas purchasing needs and constraints, as well as went over their buying patterns and much more. The brands also received insight on how to adapt their collections for Resort/Hotel and Spa boutiques while these resorts also discovered how intimate apparel brands could compliment their existing offering.

Throughout the evening, some of the main ideas covered were how brands should not be afraid to receive small orders as they can lead to great relationships and create long-term partnerships. It is more important to seek out the best resort/hotel buyers and build these strong relationships and partnerships so as to learn to understand each other; it is not necessarily about the numbers. In addition, the Resort & Spa representatives discussed several important points for vendors to take away, some of which included: the necessity of in-depth product knowledge, the importance of large margins, trade-out/return possibilities, support needed for brand marketing and much more...

Maintaining its prestigious position as the Leading Intimate, Swimwear and Men's Elegance Show, CURVEXPO looks forward to putting together future editions of the 20|40 Spa Program as well as will implement new features for 2015 including a new web platform, expanded VIP retailer program and extended outreach to new, emerging designers. More than ever, CURVEXPO is focusing on innovations to best serve the industry.

Save the Date: StokesMe Bowl-A-Rama on September 16th

By SIMA Humanitarian Fund, Surf Industry Manufacturers Association, SIMA

BOWLING

StokesMe is returning during the month of September with the add-a-buck initiative at select surf shops. Participating retailers will ask their customers to add a dollar to their purchase to contribute to beneficiaries dedicated to improving the quality of life, health and/or welfare of people. If that doesn’t stoke you, we don’t know what will!

While retailers are doing that, we’re asking industry brands to join forces with their retailers by purchasing a tax-deductible sponsorship package for the inaugural StokesMe Bowl-A-Rama. The industry bowling night will take place at Costa Mesa 55 Tavern + Bowl in Triangle Square on September 16, 2014 (the week of the Hurley Pro) where brands, retailers, surf pros and beneficiaries will go head-to-head for bragging rights and the title of 2014 StokesMe Bowl-A-Rama Champions.

For more information visit www.regonline.com/StokesMe

 

Get SHAAC'd Summer Photo Contest July Winner Announced

By Paul Strauch, Executive Director, SHACC

Congrats to @sanclementebetty July winner of the Get SHACC'd Summer Photo Contest #shacc
Will you be our next winner?

Summer Photo Contest
Now that summer is here, it's time to get out and have some fun - you might win some cool prizes just for sharing a photo of yourself
getting SHACC'd.
How to enter:
Post a photo of you wearing a SHACC tee shirt.
Don't have a SHACC tee?   
Write SHACC in the sand, in the wax on your surfboard, spelled out in rocks on the beach, or even on a hand-drawn sign, just be sure it says SHACC - and be creative, the more original the idea, the better!*   
Once you have your photo, the rest is as easy as Like, Tag, and Win.

1. Like us on Facebook and/or follow us on Instagram & Twitter
2. Tag your photo #SHACC @surfingheritage on Instagram and/or Facebook
3. That's it...you're entered to win, we're giving away some cool prizes, including an original signed vintage 1960s Endless Summer 11"x17" poster (valued at $600) as the GRAND PRIZE!

1960s poster signed by Bruce Brown, Robert August and Mike Hynson

SHACC will choose a winner each month - in July, August and September - and announce them in our newsletter, on our website, Facebook page, and Instagram. Our Endless Summer signed poster grand prize winner will be announced September 30th.

So start posing, tagging and posting #SHACC @surfingheritage.

Not a SHACC member yet? CLICK HERE

(*please be responsible when creating your photo - you will be automatically disqualified for any acts of vandalism such as tagging or defacing public property)
 

KNOWSHOW, Spring/Summer 2015 Video Recap

By Perry Pugh, General Manager, KNOWSHOW


We've just released the latest KNOWSHOW recap. Click play on the video below for a little look back at the show that took place July 29th - 31st, 2014.

KNOWSHOW S/S 15 Recap from KNOWSHOW on Vimeo.

See you all January 14 - 16th for the Winter Show!

 

Moss Adams Transaction Announcement: Evolv Sports & Designs LLC

By Geoffrey Haydon, Vice President, Moss Adams Capital

 

Evolv Sports & Designs has received an investment from Bruckmann, Rosser, Sherrill & Co., a private equity firm that also owns travel and outdoor apparel brand Royal Robbins. Moss Adams Capital acted as exclusive financial advisor to Evolv.

Founded in 2003 and based in Buena Park, California, Evolv has rapidly grown into one of the leading brands in the climbing-shoe market. The company, which has enjoyed a successful long-term partnership with legendary climber Chris Sharma, produces the number one–selling model in the United States.

Cofounder Brian Chung will continue as president and retain a significant equity stake in the business. “Moss Adams Capital did a great job helping us find the right partner for our brand,” Chung said. “I really appreciate how they went the extra mile for us throughout the process.”

Geoff Haydon of Moss Adams Capital added, “We’ve been very impressed with the company Brian and his partner Kim have built over the past 10 years. We’re excited to see what the future holds for Evolv as it develops into a truly global climbing and outdoor brand.”

Moss Adams Capital is an investment banking firm that provides strategic and transaction advice to private companies. A FINRA-registered broker-dealer with offices in Seattle; Irvine, California; and Los Angeles, Moss Adams Capital is affiliated with Moss Adams LLP, a national accounting and consulting firm with 22 offices in the United States.

SD Sport Innovators Now Accepting Applications for FREE Mentoring Program for Sports and Active Lifestyle Startups

By Lisa Freedman, Executive Director, SD Sport Innovators (SDSI)

SD Sport Innovators (SDSI), the business accelerator that connects and drives the growth of Southern California’s vibrant sports and active lifestyle (SAL) economy, is now accepting applications for Springboard 2.0, Class 5 from August 1 through September 7.

SDSI’s Springboard 2.0 is a no-cost, four-month intensive business accelerator program, which pairs qualified entrepreneurs with industry veterans for hands on mentoring. The purpose of Springboard is to fine tune a company’s business plan, prepare for capital funding opportunities and better position companies for success.

“The Springboard program has been instrumental in putting our company in the perfect position to raise money,” said Ian Sells, co-founder of 2013 Springboard Graduate Strong Volt, a manufacturer of state-of-the-art portable solar chargers. “We now have a laser focus with our business model and financial analysis. The SDSI mentors went above and beyond to help us perfect our business model and identify our strengths. I would recommend this program to any entrepreneur looking to grow their business and potentially raise investment capital.”

Companies who are accepted convene for each milestone to present their business opportunity to fellow Springboard participants, business advisors and domain experts for feedback. Mentoring occurs in stages starting with the development of the 15-minute investor presentation and then refining the presentation to create a five-minute ‘Quick Pitch’. The culmination of the program, for qualified companies, is the participation in an SDSI Capital Event.

Follow-up opportunities for SDSI Springboard Graduates include consideration to present at investor events such as SDSI Investor Draft, Rock Stars of Innovation as well as FundSourceOR, in collaboration with Outdoor Retailer Summer and Winter Markets.

To date, more than 40 companies have graduated from SDSI Springboard since it became a standalone program from CONNECT in 2011. Recent Springboard graduates include Intelly Surf, Ground-Based Nutrition, FITzee Foods, GrassAds Inc, and Lunatec. While SDSI’s resources are located in Southern California, Springboard is open to companies outside of the region; however travel to San Diego is required.

SDSI’s mentor group is comprised of more than 50 industry veterans and experts who volunteer their time to help guide these up-and-coming sports and actively lifestyle companies to become sustainable businesses that contribute to job creation and the overall health of the business community.

Apply to SDSI Springboard 2.0 here or contact Renne Catalano at rcatalano@connect.org.

Become an SDSI mentor and join the dynamic group of talented industry executives contact Renne Catalano at rcatalano@connect.org.

CURVENY NEW YORK Wrap Up

By Pierre-Nicolas Hurstel, President & CEO, CURVEXPO Lingerie & Swim Shows

CURVENY NEW YORK closed its doors on another fabulous edition on Tuesday, August 5th 4PM at Javits Center North. The show floor was buzzing with buyers placing orders throughout the three days. This session was the accomplishment of extra efforts taken over the last 2 years, providing a smooth exhibitor set-up, a fresh look with the updated show directory and selection guide, along with a clean, modern feeling through new booth structures and furniture.

The constant upbeat and positive atmosphere reflected the satisfaction achieved by both brand representatives and retailers alike. Not only did the number of buyers on show floor remain stable from the incredible +17% August 2013 session, but the buyers who attended the show were all of qualitative standing (2,700 buyers). The CURVEXPO team generated more than 200 connections between brands and retailers on show site. Also, over 1,000 appointments were created through the CURVEXPO website - more than ever the CURVEXPO platform brings its extra touch to accelerate business in a unique environment.

With over 300 exhibiting brands, the show floor displayed wide ranges of categories that attracted top buyers and made order writing affluent. Among some of the exciting, new, innovative brands attending the show there was: Babajaan, Paladini, Velvette, Underprotection, Sapphire Bliss, Korokora, Meng, Roser Samon Promise, Naja, The Muse Lingerie, Rouge Papaye, Insignia by Sigvaris, J'attire, Elizabeth Jane, Fajas Diseno D'Prada, Snoa Sleepwear, Madame Supertrash, Meng and many more...

Here are a few comments about the CURVENY NEW YORK show straight from the brands exhibiting: "I have done hundreds of trade shows and I have never seen a trade show team bringing me buyers like yours does." - (Calvin Kein) "This show is a record breaker" - (Commando)

The leading Department and chain stores were represented by: Dillard's (AZ), Bloomingdales (NY), Macy's (NY), Anthropologie (PA), Urban Outfitters (PA), Neiman Marcus (TX), Nordstrom (WA), Saks Fifth Avenue (NY)...

Online retailers present were: HerRoom (TX), Asos.com (UK), Freshpair (NY), Amazon (WA), Gilt Group (NY), Net-a-Porter (UK), Barenecessities.com (NJ), ShopBop (NY), Vente-Prive (NY)...

The specialty store presence was marked by: Journelle (NY), Alla Prima (CA), Azaleas (NY), Town Shop (NY), Bra Genie (LA), Bits of Lace (SC), Cheeky Intimate Apparel (Bahamas), Diane's Lingerie (BC), Intimacy (GA), La Petite Coquette (NY) and much more...

The different format seminars were very well received among the attendees of the show. The Eveden Fit School, always a popular event, added a twist this season by creating "Simply Swim," dedicated to taking away the fears of cup-size swimwear. On the first day of the show, insight on how to shop the Spring-Summer 2015 Trends on show floor was given by Promostyl. On the second day of the show, Proexport informed retailers and exhibitors of the new brands emerging in Colombia, as well as gave a look at what sourcing possibilities their country has to offer. Lelo's much anticipated event discussing the benefits of adding pleasure products to one's store offering to increase revenue was a big hit among retailers and press. Last, The Trend Wall placed at the entrance of the show and commented on a daily basis by trend specialist Maria Teresa Sampedro of Promostyl gave buyers a new opportunity for a more customized trend experience.

CURVEXPO will travel to the west coast on August 18 & 19 for CURVENV LAS VEGAS. The show promises to offer a strong business dynamic and a qualitative offering for both exhibitors and retailers. The introduction of the 20|40 program, the first ever Resort Hotel and Spa program organized by a swim and lingerie show will be the highlight of this session.

Tweet, Facebook and Instagram about the show live! We want to hear from you and your experience at the shows #curvenv - #curveny/@curvexpo