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Industry Insight
News and Advice from our Sponsors


Here you'll find the 10 most recent articles from our sponsors, covering about the past 2 weeks.


To find older articles from our sponsors, please use the search bar below, and type the company name, author name or any appropriate keyword.

 


NAWBO-LA's 29th Annual Leadership & Legacy Awards Luncheon, Friday, June 5th

By Andrew Horan, President, Shop-eat-surf.com

NAWBO-LA's (National Association of Women Business Owners)
29TH LEADERSHIP & LEGACY AWARDS LUNCHEON

Friday, June 5, 2015 from 12:00 pm to 3:00 pm
JW Marriott L.A. Live, Downtown LA

Luncheon Honorees:

TICKETS: $150 Individual | $1,250 Table of 10

Click to see more honorees and information or contact teresa@nawbola.org.
 
Questions? Contact Mary Woodworth at mary@calfashion.org.

California Fashion Association
444 South Flower Street, 37th Floor, Los Angeles, CA 90071
213.688.6288 | info@calfashion.org | calfashion.org
 
 

Registration is now open for the September 10-12 Surf Expo!

By Adrienne Belk, Director of Markeing, Surf Expo

The next Surf Expo will be held September 10th-12th at the Orange County Convention Center in Orlando Florida.  A few highlights:

  •  RECORD BREAKING ATTENDANCE--The past two Surf Expo September shows have attracted the highest attendance in our 39 year history. Don't miss out on this unique, vibrant marketplace.
  • A BUYER'S PARADISE--2,000+ booths of products ranging from high end hip surf brands to value-price souvenirs and coastal gifts.
  • NEW PRODUCTS, NEW BRANDS--Hundreds of new exhibitors at each show, and all the latest new products.
  • THE marketplace for WAKE--Surf Expo September is THE PLACE where the Wake, Wind and Wakesurf industries gather annually to showcase the latest hardgoods, apparel and more.

Show events will include:

ANNUAL BOARD DEMO DAY
Try out the latest SUP, Wake and Wake Surf products before you buy.
September 9
 
AWARD CEREMONIES
Wakeboarding Magazine's Wake Awards
September 10
Association of Wind & Watersports Industry Awards
September 11
 
ISS SHOW
The largest trade show dedicated to the decorated apparel industry is co-locating with Surf Expo again.
September 10-12

Surf Expo January 2015 Full Show Recap from Surf Expo on Vimeo.

 

 


 

 

NuORDER iPad App Updated with Barcode Scanning Feature

By Owais Farooqui, Marketing, NuORDER

Users can now immediately scan items to visual orders and proposals

NuORDER, the #1 B2B eCommerce Platform, is excited to announce the release of its newest feature: barcode scanning.

Barcode scanning will enable NuORDER users to scan products instantly to visual orders, quotes and custom catalogs.

The feature is packaged with the update of NuORDER’s best-in-class iPad app, which works on and offline.

“We know barcode scanning feature will be highly beneficial to brands, allowing them to service more customers, more efficiently,”said Heath Wells, NuORDER cofounder and CEO. “In the tradeshow and showroom environments, buyers and sellers can simply scan a barcode, the way a customer does at a checkout counter.”

Barcode scanning captures orders in a fraction of the time, allowing brands to cover more accounts per selling day and to spend valuable face time with buyers more constructively. Items can also be instantly scanned to visual proposals/catalogs for increased upselling.

Additionally, barcode scanning minimizes order-entry error — a common area of revenue loss. Brands without product barcodes can use NuORDER to easily create and print them to labels.

According to Wells, “Initial users have already seen a 3X increase in the number of brands they can service in the sales environment. The ROI on a feature like this makes it a must-have for any wholesaler.”

Tom Morey Display at The Boardroom May 16-17

By John Bernards, Director of Development, SHACC

SHACC will be bringing a collection of Morey's inventions and innovations to The Boardroom at the Del Mar Fairgrounds, May 16 & 17

"Hello, I'm a spaceman," Morey wrote in the first paragraph for "Spaceboards," his 1971 Surfer article. "I am the spirit of Albert Einstein, Thomas Edison, Alexander Graham Bell and Bob Simmons, taking possession, temporarily, of the innocent body known here on earth as Tom Morey."

Thursday, May 21st - Paid Sick Leave Redux: Compliance Issues for July 1, 2015 and Beyond

By Marie Burke Kenny, Partner, Procopio, Cory, Hargreaves & Savitch LLP

 
Back by popular demand and in time for the July 1 compliance deadline, Procopio employment law experts, Marie Burke Kenny, Bob Levy and Annie Macaleer, will revisit important compliance issues involving California's new paid sick leave law. Learn more about the accrual method, the non-accrual method, mandatory tracking, policy drafting, PTO policy issues and other critical considerations.  

Bring your burning questions for the expanded questions and answer session!

Date: 

Thursday, May 21, 2015  

Time:
7:30 AM - 8:00 AM | Registration
8:00 AM - 9:15 AM | Program

Location:
Doubletree Del Mar
11915 El Camino Real
San Diego, CA 92130

Cost:
$35 | General Admission

Seating is limited; register today!

SIA Snow Show: Take a look back

By Elizabeth Hurst, Communications Manager, SnowSports Industry America (SIA)

The 2015 SIA Snow Show welcomed a record-breaking number of new exhibitors, saw a 50% increase in Sourcing Snow exhibitors, hosted its first ever Industry + Intelligence day, and that’s just the beginning. The seminars, parties, events and comradery were unmatched. With statistics, photos, recaps and more – our Show Rewind is sure to spark memories but also give you a deeper look into what the 2015 SIA Snow Show was all about, who was there and what was seen.

“The Snow Show gives us the chance to high-five, reconnect and just see a lot of old friends.” Calvin Egbert, Milosport, Salt Lake City, UT, SIA’s Mountain Region Retailer of the Year Award Winner

 

SIA Snow Show Fast-Forward from SnowSports Industries America on Vimeo.

 

Understanding Your Buyer's Sales History

By Owais Farooqui, Revenue Generator, NuORDER

Understanding "Big Data" can feel intimidating, but with the right information and a plan for how to use it, opportunities to increase sales start coming through. 

In our recent blog post, we sat down with Jade Anthony, Account Executive at NuORDER, to talk about the best ways to understand your customer’s buying history. In the post, Jade details where to start, what pieces of information are critical, and how making time for tagging sales data now can translate to bigger future sales numbers.

Jade lists the top five pieces of information sales managers should track and how each one is useful when it comes time to cross-sell and up-sell your customers.

Click here to learn more!

 

 

Agenda Long Beach is Less Than 9 Weeks Away

By Mike Carter, Vice President, Sales and Marketing, AGENDA Trade Show

AGENDA LONG BEACH

July 8th – 9th, 2015

9am – 6pm

Long Beach Convention Center

750+ BRANDS

Agenda Long Beach is our flagship show with the most diverse product offering. Categories include lifestyle, streetwear, contemporary, women's, accessories, action sports, outdoor, footwear, and both surf and skate hardgoods. If you are only able to attend one trade show this year, it should be Agenda Long Beach!

Register to Attend Agenda

PRE-REGISTRATION IS REQUIRED

Agenda Long Beach Winter 2015 Recap from Agenda Tradeshow on Vimeo.

 

Agenda WMNS is a curated female-centric platform where all pretty things unite. One of our fastest growing show categories, Agenda WMNS houses a new generation of women's collections. Paying close attention to trends, street culture, art, design and music, they are finding themselves on the fringes of the fashion industry. Drawing from a diverse pool of inspiration, these progressive collections are emerging as an entirely new genre. Agenda WMNS is a forum for these heroines of trend to connect with relevant and receptive buyers ranging from department stores to influential boutiques, as well as media and key influencers. WMNS exhibitors now have a unifying platform to conduct business. A show-within-a-show, curated by and presented from female perspectives. Agenda WMNS is a movement offering year round experiences, ranging from events, initiatives and other brand-building exercises, contributing to the expansion of this exciting new women's voice.

Having already built one of the strongest and most respected trade shows in action sports, and streetwear, Agenda has further integrated the skate industry in a unique partnership with The Berrics. The Berrics was formed by legends Steve Berra and Eric Koston and is the #1 skate media website in the world.

The BerricsAgenda is an ironclad union of street and skate culture. Built in 2009, Agenda and The Berrics forged their partnership as the true platform capturing the authentic skate culture on the Agenda show floor. Brands and buyers interact at the The BerricsAgenda ensuring that the skate industry is able to conduct business in a manner conducive to the core philosophies of skateboarding culture. The BerricsAgenda is now poised as the largest skateboarding trade show in the world.

The Woods is a show-within-a-show, presented with a unique aesthetic and artfully curated selection of brands. This section looks and feels different than the rest of the show floor in terms of both presentation and occupants. The brands exhibiting here cater to the needs of retailers that exist on a higher level of design and aesthetic. They sample from a broader influence and are more acutely connected to emerging fashion trends. Ranging from legacy brands inspired by heritage and nostalgia to the new emerging lines sourcing inspiration from the great outdoors, they all share a common theme of craftsmanship and refinement. Be it footwear, apparel or accessories, they are all exploring sophistication, premium materials, outdoor aesthetics, heritage, contemporary style, progressive trends and a broader scope of inspiration. The Woods is an elevated environment for brands to showcase their crafts.

Shelter Partnership Celebrates 30 Years on May 21st

By Kevin Sullivan, Executive Vice President, Wells Fargo Capital Finance


 
On Thursday May, 21st, Shelter Partnership will be celebrating its 30th Anniversary at the Millennium Biltmore Hotel in downtown Los Angeles. Having been associated with Shelter Partnership for a number of years now, I can tell you that this organization does a tremendous amount to assist those in need throughout the country, providing product and monetary donations to more than 200 homeless organizations throughout the country.
 
I’ve had the opportunity to spend some time with this year’s honoree, Officer Deon Joseph, and can tell you that he is someone who makes a dramatic difference in the lives of the homeless who all too frequently populate the downtown area of Los Angeles. You’ll know what I mean if you watch the video clip below. If you’ve ever had the opportunity to drive through downtown L.A. in the early morning hours, I’m sure that you’ve had the same thoughts that I have, which is to say that it’s hard to believe that this level of homelessness still exists in our country. Day in and day out, Officer Joseph works the area in an effort to improve the lives of the unfortunate people who have to call the street their home. I cannot think of a better honoree for this year’s dinner, particularly at a time when the national media focuses so heavily on negative events involving police officers.
 
If you’re able to join us, there are still tickets available for a great evening helping to address an important cause (details below). If you run a business dealing with any type of consumer product that can be donated to Shelter Partnership for distribution to homeless shelters throughout the country, your donations are tax deductible and will be given to those who need it most. You may contact Ruth Schwartz directly at rschwartz@shelterpartnership.org. I’m happy to say that our clients have donated more than 100,000 garments to Shelter Partnership over the years and anything we can do to continue and build upon that trend is greatly appreciated.
 
I hope you can join us in honoring Deon Joseph and celebrating Shelter Partnerships 30 Years of assisting the homeless!


 

KNOWSHOW Retail Registration Now Open - Win a Free Hotel Stay

By Perry Pugh, General Manager, KNOWSHOW

Retail registration is now open

July 28-30, 2015

Vancouver Convention Centre, West Hall A

Register Early, Win Your Stay

Buying season is right around the corner, so its time to get organized and sort out your show plans. Now that Retailer Registration is open we want to celebrate by giving away a free stay at the show hotel to one of our retailers who gets signed up nice and early.

All shops registered by the end of May will be put into a draw for three (3) nights Accommodation at the official hotel of KNOWSHOW, the Coast Coal Harbour.

More details here.