The hottest brands for holiday
February 26, 2008 07:30 AM
The Volcom booth at ASR in January.
Here are some details from Mitch Kummetz' survey of board sport retailers about holiday sales and trends that came out last week. Mitch is a stock analyst with Robert W. Baird & Co. and his quarterly survey is well read by top executives in the industry.
The Volcom booth at ASR in January.
Here are some details from Mitch Kummetz' survey of board sport retailers about holiday sales and trends that came out last week. Mitch is a stock analyst with Robert W. Baird & Co. and his quarterly survey is well read by top executives in the industry.
Hottest men's brands
1. Volcom
2. Billabong
3. Quiksilver
4. Matix
5. KR3W
Biggest change from a year ago: DC moved up the most. KR3W slipped the most.
Hottest women's brands
1. Volcom
2. Roxy
3. Billabong
4. Matix
5. O'Neill
Biggest change from a year ago: No brands moved up very much. Element slipped the most.
Hottest footwear brands
1. Nike
2. UGG
3. DVS
4. Reef
5. Circa
Biggest change from a year ago: UGG moved up the most. Etnies slipped the most.
Hottest sunglass brands
1. Spy
2. VonZipper
3. Electric
4. Hoven
5. Arnette
Biggest change from a year ago: VonZipper moved up the most. Oakley slipped the most.
Positive trends
Strong UGG sales
Negative trends
Surfboards and snowboards
Skate shoes
Unclear trend
Fleece. Some retailers reported fleece sales as a positive trend. Some reported it as negative with the over-all print trend fading.
Survey details
Mitch surveyed 101 independent surf/skate/snow retailers in 24 states.
