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A few SIMA Surf Summit photos

Here are some images from the three-day conference in Cabo San Lucas.

The event was held at the Sheraton Hacienda Del Mar Resort & Spa. The mornings were free for surfing, hanging by the pool, golfing or fishing. The speaker sessions took place in the afternoon. At night, there were parties and dinners and a bar crawl.

L to R: Dave Nash, owner of the 11-store Sun Diego chain, Dan Levine, president of RVCA and Dick Baker, chairman emeritus of SIMA, at Retailers Appreciation Night.

Don Brown, vice president of marketing at Sole Technology, makes his way up from the beach to the afternoon conferences.

The Quiksilver team took customers from Surfside Sports and Hansen’s Surfboards on a morning fishing trip.

Chad DiNenna, co-founder of Nixon, ready to hear the next speaker in the conference room.

Dave Gatto, left, president of VF Corp’s outdoor group, and Reef President John Wilson loading the car at dawn to go surfing.

Tim Garrett, left, president of Lost Clothing, and Paul Harvey, national sales manager at Rip Curl USA, watching the Lakers game Friday night after the SIMA Image Award ceremony.