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Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

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I require all our executives to read it

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Since the inception of Executive Edition, I only need 1 stop

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Industry Insight

SDSI recaps FundSource OR success. Four reasons for B2B companies to embrace ecomm from NuORDER.

Details on Industry Insight.


Tiffany Montgomery
IN THE ARCHIVES
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Update: Many changes coming to Smith Optics

Update: Many changes coming to Smith Optics

October 21, 2014 Tiffany Montgomery
Smith Optics is undergoing several changes in a restructuring led by Italian parent company Safilo Group, including moving from Ketchum, Idaho.
Derek O'Neill on launching Vissla, Amuse and D'Blanc in Europe

Derek O'Neill on launching Vissla, Amuse and D'Blanc in Europe

October 17, 2014 Tiffany Montgomery
A talk with former Billabong CEO Derek O'Neill on launching the new brands in Europe, why he opened a Vissla store, future plans for the brands, and how life has changed post Billabong.
Quiksilver President Pierre Agnes on new role, marketing plans, globalization of design, outreach to core retailers

Quiksilver President Pierre Agnes on new role, marketing plans, globalization of design, outreach to core retailers

October 15, 2014 Tiffany Montgomery
A newsy interview with Pierre Agnes about the internal changes at Quiksilver, his approach to marketing and design, his thoughts on the tough European market, and his outreach plans for core retailers in the Americas.
Active Ride Shop names new President

Active Ride Shop names new President

October 15, 2014 Tiffany Montgomery
A few months after receiving a private equity investment, Active announces it has a new President for the expanding retail chain.
Quiksilver's Pierre Agnes elevated to President, McKnight retiring, more executive changes

Quiksilver's Pierre Agnes elevated to President, McKnight retiring, more executive changes

October 14, 2014 Tiffany Montgomery
Quiksilver announced several executive changes this afternoon, and we found out details about others from an interview with CEO Andy Mooney.
Quiksilver CEO Andy Mooney on executive changes, challenging times

Quiksilver CEO Andy Mooney on executive changes, challenging times

October 14, 2014 Tiffany Montgomery
We spoke with Quiksilver CEO Andy Mooney about several executive changes at the company, what is driving the changes and about the company’s difficult times of late.
Crocs planning big changes for Ocean Minded

Crocs planning big changes for Ocean Minded

October 10, 2014 Shelby Stanger
It appears that Ocean Minded owner Crocs is making some big changes at Ocean Minded, according to people briefed on the situation.
A glimpse of the industry in France

A glimpse of the industry in France

October 02, 2014 Tiffany Montgomery
SES has spent the week in southwestern France and in Paris visiting company headquarters and seeing stores. We have a sampling of some of the people we have spoken with and the stores we have seen during our stay.
Don Niemann exits Ron Jon Surf Shop

Don Niemann exits Ron Jon Surf Shop

September 30, 2014 Tiffany Montgomery
The leader of the buying team at important industry account Ron Jon Surf Shop has departed the company.
Quiksilver makes major marketing changes

Quiksilver makes major marketing changes

September 12, 2014 Tiffany Montgomery
Quiksilver announced internally that a high level marketing executive is departing as well as other marketing changes as the company looks to reemphasize its connection to the core.
Quiksilver hires veteran Florida sales rep Zappone

Quiksilver hires veteran Florida sales rep Zappone

September 02, 2014 Shelby Stanger
Before a brief stop recently at Olukai, Rick spent 28 years with Reef and is highly regarded by Florida retailers. Quiksilver's Taylor Whisenand explains the move.
Steve Murray named CEO of Dr. Martens

Steve Murray named CEO of Dr. Martens

August 19, 2014 Tiffany Montgomery
Footwear company Dr. Martens has named former Vans President and VF Action Sports executive Steve Murray CEO, starting in October.
Brian Bowen exits Hurley

Brian Bowen exits Hurley

August 18, 2014 Tiffany Montgomery
The former Quiksilver executive comments on his departure from Hurley, where he worked for a year.
New brand COVA launched by Quiksilver Waterman veterans

New brand COVA launched by Quiksilver Waterman veterans

August 04, 2014 Tiffany Montgomery
The former leaders of Quiksilver’s Waterman Collection are launching a new brand at Outdoor Retailer and have assembled an experienced team of veteran sales reps and investors.
Enich Harris exits Fox

Enich Harris exits Fox

August 04, 2014 Tiffany Montgomery
Fox Global VP of Marketing Enich Harris, a key hire at Fox during Pete Fox’s reign as CEO, departed the company last week, SES has confirmed.
Reef hires new VP of Sales as brand embarks on segmentation strategy

Reef hires new VP of Sales as brand embarks on segmentation strategy

August 04, 2014 Tiffany Montgomery
Reef has hired a new sales leader with a wide range of experience in the outdoor industry.
Board Retailers Association names new Chairman

Board Retailers Association names new Chairman

August 01, 2014 PRESS RELEASE
Todd Canipe of Vertical Urge will replace Bruce Cromartie of BC Surf and Sport and Coco Tihanyi of Surf Diva Boutique, who have served since 2012.
The new Billabong global leadership team on what's next for the brand

The new Billabong global leadership team on what's next for the brand

July 29, 2014 Tiffany Montgomery
SES talked with Shannan North, Susan Branch and Mark Weber about new strategies and areas of focus, including a significant new category planned for Billabong Women's.
Billabong Europe appoints new executives from Quiksilver, Fox

Billabong Europe appoints new executives from Quiksilver, Fox

July 18, 2014 Tiffany Montgomery
Billabong Europe announces two key appointments in product and sales.
Insight global headquarters now in U.S. under new ownership

Insight global headquarters now in U.S. under new ownership

July 14, 2014 Tiffany Montgomery
Insight has new owners, a new leadership team and new global headquarters in Venice, Calif.
Volcom hires former Billabong global boardshort designer Beau Campi

Volcom hires former Billabong global boardshort designer Beau Campi

July 14, 2014 Tiffany Montgomery
Beau Campi spent 14.5 years with Billabong, based in the company’s Australian headquarters.
Electric co-founder launches new surf adventure brand Depactus

Electric co-founder launches new surf adventure brand Depactus

July 07, 2014 PRESS RELEASE
Co-founders Bruce Beach and Luke Egan are set to launch Depactus at the Agenda Trade Show in Long Beach this week.
Sanuk's new leadership team launches major product expansion

Sanuk's new leadership team launches major product expansion

June 30, 2014 Tiffany Montgomery
Sanuk is embarking on a major new phase of its development under parent company Deckers. President Jake Brandman and his team share details and photos of the new product strategy, the new brand tagline, domestic and international plans, more.
Burton changes sales structure in Western U.S. and Canada

Burton changes sales structure in Western U.S. and Canada

June 17, 2014 Tiffany Montgomery
Burton announces changes to its sales force and sales structure.
Burton names new CEO

Burton names new CEO

May 14, 2014 PRESS RELEASE
Burton names a new CEO to replace Jake Burton, who will move into the Chairman role.