The work from Reef’s new executive team debuts for fall with major new initiatives in footwear, a high-fashion collaboration with Japanese designer Masafumi Watanabe, and a marketing campaign that showcases Reef in a new light.
Industry veteran Brad Steward, a long time snowboard executive who founded the outerwear Bonfire and also held a variety of jobs at Amer Sports, a large, publicly traded Finnish company, starts at Neff today.
It was another year of change in the industry, with two major recurring themes. Restructuring, personnel changes and in some cases upheaval at the biggest companies, while at the same time, several industry veterans launched new brands.
Tyson White, Nixon Global Vice President of Product, answered some questions for us about the Ultratide, which provides real time tide data for 2,700 surf locations around the world and other important information.