Surf Summit 18 got off to a newsy start Wednesday with more retailers in attendance than usual and a no-holds barred speech from Quiksilver Chairman Bob McKnight, who called for the industry to band together to fight against outsiders.
Here is the email from Bob Hurley sent to many in attendance at Surf Summit. The email arrived just as festivities were getting underway Wednesday night and shortly before Bob McKnight's keynote speech.
New brand ourCaste has been in the market for about a year now. The brand, with roots in surf, skate and motorcycles, makes modern clothing with an elevated aesthetic. OurCaste partner Michael Quinones answers some questions for us.
We check in with Rip Curl swim leaders and retailers about the brand's recent success and find out what is working as we head into the key summer season. Plus, some new major growth pieces for the brand.