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A Weekend with Zumiez

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  • Zumiez Founder Tom Campion and CEO Rick Brooks
  • Chad Blawas, Angel Cabada (a co-founder of Supra), Chad Muska, and Mirko Mangum of the new shoe brand Straye. The brand's motto is "Today's shoes at yesterday's prices."
  • Sole Tech's Don Brown with Zumiez Buying Director Josh Burch
  • Chonies Founder Mandee Bence
  • Chonies underwear
  • This blow up rear end was an attention getter. "We are all about the big butts," said Chonies Founder Mandee Bence.
  • Getting an autograph from RIPNDIP Founder Ryan O'Connor
  • RIPNDIP Founder Ryan O'Connor
  • RIPNDIP brought a giant tent and had a DJ inside
  • Sketchy Tank Owner Jesse Dawber
  • Tattoos at Sketchy Tank
  • The line for tattoos at Sketchy Tank
  • Brent Futagaki of Beer Savage
  • Beer bonging at Beer Savage
  • Johnny Schillereff of Element
  • Zumiez SVP of Stores Erin Wendte
  • Photos with Rapper YG in the 4Hunnid booth
  • 40 ounces from 4Hunnid
  • Scott Mackey of WKND Skateboards brought Twister to the event
  • Odd Future brought Randy's doughnuts from LA
  • The alien Lil Mayo, who has 700,000 Instagram followers and its own brand, Succ International
  • Chris Broders of Dark Seas
  • Interacting with store managers at the Dark Seas booth
  • Dark Seas
  • Stuart Martin, Chris Work and Tom Campion of Zumiez and Bod Boyle of Dwindle Distribution
  • Rappers with Puppies by Dog Limited
  • Nikita chose an interesting theme for a women's brand
  • The Nikita car that was available to bash
  • Zumiez CFO Chris Work and Founder Tom Campion
  • Zumiez Director of Marketing Justin Coyne and Armani Rivera of Live Nation
  • Zumiez gets creative with space - some employee training groups were held in the hotel parking lot
  • The training broke into small groups and the teams were often on their feet
  • About 650 store managers attended the training - this is during the executive Q&A where managers are encouraged to question the executive team
  • Lil Pump performed at the Best Foot Forward finals
  • Neff's Travis Matsdorf and Mark Copeland at the Best Foot Forward event
  • Zumiez signing up new Stash members - Stash is the retailer's customer loyalty program
  • The Best Foot Foward finals event

We spent the weekend with Zumiez in Seattle, delving more deeply into the company culture, meeting with executives, and attending employee events and consumer-facing activations as well.

We’ll have stories in the future about all that we saw and learned, but in the meantime here are some photos of what we experienced over the weekend.

A lot of industry brands were in town for Rocktember, an annual party where 650 Zumiez store managers and nearly 100 brands interact, and also for the Best Foot Forward skateboard contest finals.

See photos from the weekend above in our slide show.



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