Skip to content Skip to navigation

Adidas Skateboarding Announces Upcoming Digital Short “Nora”

Print Friendly and PDF

adidas Skateboarding announces “Nora”, a new digital short documenting the birth of skate icon, Nora Vasconcellos, in celebration of its first female Pro rider joining the brand’s global skateboarding team earlier this year.

“adidas is such a classic and timeless brand. It feels like winning the lottery having the opportunity to work with them and to have them support me like they do. It’s beyond my wildest dreams to be part of their team,” comments Nora Vasconcellos on joining the brand’s global team. “To be riding alongside the guys I have always admired is unreal. I think it’s very important for young girls (and boys) to see a woman alongside men in any profession.” 

“Nora” is a 15-minute digital short charting Vasconcellos’ journey from skate rat to rising Pro. Directed by Webby-award winning Giovanni Reda and produced by adidas Skateboarding, the cinematic snapshot features interviews with Pros like Lacey Baker and Sage Elsesser, as well as legends such as Elissa Steamer, Andrew Reynolds, and fellow adidas Pro rider Marc Johnson.

“We are so stoked to have such a rad athlete on the roster. Nora’s truly something special, epitomizing the perfect example of a Pro skateboarder. She's an all terrain skater with incredible style, always pushing herself to be better. Her passion for skateboarding is infectious,” comments Paul Shier, adidas Skateboarding Team Manager. “An absolute pleasure to work with, Nora’s always smiling and rips on anything that is put in front of her. I’m looking forward to watching her grow and shine.”

The digital short gives a concrete look at a charismatic skater and her personal experience navigating a predominantly male-led industry. Unapologetic and focused, the short film follows a young girl receiving her first board on Christmas to becoming the self-actualized woman and professional that Nora is today. Her style is fluid, her personality infectious, and her determination unwavering. Boldly redefining the skateboarding landscape, Vasconcellos normalizes the sport, inspiring more women to participate. A new and powerful voice inside the skate community, Nora’s penchant for pushing boundaries, quick wit and charm makes her a burgeoning pioneer that transcends far beyond the board.

OUR SPONSORS

Watch adidas Skateboarding’s teaser for “Nora” here: https://youtu.be/fOKonLbPGSg

“Nora” is slated to drop on December 21. Be on the lookout for updates in the coming weeks. 

For More on adidas Skateboarding

Online

Facebook

OUR SPONSORS

Twitter

YouTube

Instagram

About adidas Skateboarding

Founded in 1998, adidas Skateboarding creates footwear and apparel for skateboarders distributed through a global network of skateboarding retailers. adidas skateboarding supports a group of iconic, elite, and trend setting professional and amateur skateboarders from all over the world including Mark Gonzales, Dennis Busenitz and Na-kel Smith. adidas Skateboarding is a segment of adidas Originals, a division of the adidas Group.

More news

Last updated: : 12/15/2017 - 13:00

Of all the companies doing marketing on the North Shore in December, RVCA seemed to dominate the space for what it calls RVCAloha week. We talk with Global VP of Marketing Brian Cassaro about the strategy, and about the involvement of Founder Pat Tenore this year.

Last updated: : 12/15/2017 - 10:40

The Dragon Global Brand Manager sent an email to colleagues and friends this week announcing his departure

Last updated: : 12/14/2017 - 13:49

The owner of Ugg and Sanuk announced this morning that attempts to overthrow the board of directors failed

Last updated: : 12/13/2017 - 08:55

We spoke with Ziggy Williams, Co-Founder and Design Director, about the brand and West Coast Board Riders

Last updated: : 12/12/2017 - 13:34

A talk with the Global Marketing VPs for Billabong Men's and Women's about the many marketing projects in Hawaii

Last updated: : 12/11/2017 - 13:50

Paul Naude and Jake Mizuno are opening Stoke House in a hip and up-and-coming area of Honolulu

Last updated: : 12/10/2017 - 13:43

A few photos of who SES has seen during the past few days on the North Shore

Last updated: : 12/08/2017 - 13:07

Photos from the new store which opened Nov. 1 and is a partnership with HIC

Last updated: : 12/07/2017 - 12:59

We ask about his career path, how he has overcome challenges, and his advice for others

Last updated: : 12/06/2017 - 08:47

We sat down with Mary Miller and Dylan Slater to talk about what’s new with the women’s brand