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Adidas Skateboarding Debuts All-New Silhouette City Cup

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adidas Skateboarding ushers in the new year with the City Cup – a brand new silhouette infusing three-stripes footsport heritage and modern aesthetics to create an entirely new skate shoe, streamlined and true to the classics. Debuting in a white full-grain leather complemented by a semi-translucent ice blue outsole, the City Cup is a heavy-duty built-to-skate shoe, yet slimmed down, and reinforced for durability.

Taking inspiration from iconic adidas models from the ‘90s like the Montreal and Powerphase, the City Cup combines the heritage and look of classic training shoes and infuses modern lines and technology to meet the needs of a today’s performance skate shoe. A vision under Senior Footwear Designer Scott Johnston, the all-new shoe features a double cup mid-sole, which offers optimal support and added stability, while retaining all the feel and flexibility needed for precision and control.

The shoe’s interior are constructed with a breathable mesh lining, while the exterior is finished with a vulcanized rubber heel-counter emblazoned with a linear trefoil heel logo. The semi-translucent gum rubber outsole sports a textured herringbone pattern that wraps onto the sidewalls for maximum grip, front to back. Heritage, aesthetics, and performance manifest and coalesce in the City Cup, making it a truly unique shoe, primed to become a modern staple.

The all-new City Cup silhouette is now available at adidas retailers in the U.S. and the adidas Skateboarding website. The full-grain leather City Cup retails for $95 worldwide and following colorways with suede construction are available starting at $80 exclusively at specialty skate retailers.  

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About adidas Skateboarding

Founded in 1998, adidas Skateboarding creates footwear and apparel for skateboarders distributed through a global network of skateboarding retailers. adidas skateboarding supports a group of iconic, elite, and trend setting professional and amateur skateboarders from all over the world including Mark Gonzales, Dennis Busenitz and Na-kel Smith. adidas Skateboarding is a segment of adidas Originals, a division of the adidas Group.

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