adidas Skateboarding collaborates with French skate brand Hélas to unveil its second limited edition collaboration. For Hélas’ latest venture, adidas Pro rider Lucas Puig and his crew draw influence from an unexpected source — 90s anime — to create a modern take on tennis fashion. The resulting collection perfectly encapsulates Hélas’ nonchalant aesthetic: a full collection of pastel-hued sneakers, polos, pants, and other essentials ideal for irreverent days spent skating or otherwise.
adidas Skateboarding and Hélas puts a playful spin on the Lucas Premiere x Hélas shoe, combining court heritage with subtle nods to the anime universe on the insole. Delivered in an understated eggshell colorway, the shoe features a premium leather upper, which is reinforced behind the toe for added durability. The silhouette is also complemented by a breathable textile lining, rests on a grippy and supportive outsole for unparalleled boardfeel, and is finished with a debossed leather heel cap.
To pair with the footwear, adidas Skateboarding and Hélas co-created a pastel-hued apparel capsule combining hallmark three-stripes design with laid back French style. Comprised of a jacket, pants, Climalite advanced polo, t-shirt made from cotton sourced by the Better Cotton Initiative, four-panel cap, and modern duffel bag, the adidas Skateboarding x Hélas assortment culminates in a stylish, yet fully skateable collection.
The limited edition adidas Skateboarding x Hélas footwear and apparel collection will be available at specialty adidas retailers worldwide and the adidas Skateboarding website starting Feb 10.
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About adidas Skateboarding
Founded in 1998, adidas Skateboarding creates footwear and apparel for skateboarders distributed through a global network of skateboarding retailers. adidas skateboarding supports a group of iconic, elite, and trend setting professional and amateur skateboarders from all over the world including Mark Gonzales, Dennis Busenitz and Na-kel Smith. adidas Skateboarding is a segment of adidas Originals, a division of the adidas Group.
Hélas is a headwear brand started by adidas pro, Lucas Puig and fellow Frenchmen, Clement Brunel and Stephen Khou. Since their launch in 2011, Hélas has gained a cult following and is proudly worn by some of the biggest names in skateboarding.