Skip to content Skip to navigation

Adidas Skateboarding's Away Days Takes Over Los Angeles and New York City

Print Friendly and PDF

The word EPIC cannot sum up the past four days in the U.S., as the adidas Skateboarding global/U.S. teams kicked off the global premiere schedule of Away Days. On Thursday night, Away Days took over Los Angeles for the  global premiere event with 3500+ skateboarders, industry heavyweights, adidas personnel and fans lining up outside of the Orpheum Theater solidifying the hype around the highly anticipated film. Thousands of guests made their way into the venue and poured out into the backlot of the theater, which was transformed into an Away Days ‘Tour de Force’ of recognizable moments and landmarks captured in the film that spanned three years.

The event reached an apex once guests made their way into the theater filled to capacity that exploded with excitement when hip-hop icon and SoCal native Snoop Dogg took the stage to introduce the team of athletes. Snoop Dogg hyped the crowd for over 10 minutes before bringing skate icon Mark Gonzales onto the stage who setup the film with final remarks before the main event approached. Throughout the screening, guests cheered for the complicated tricks and introduction of parts from their favorite skaters. Capping off the evening was a special performance from House of Pain who performed a slew of hits including the Away Days opening track ‘Jump Around’.

Onward to NYC…

The legwork had already been done in Los Angeles with much of the hype from the global premiere event resonating in NYC upon arrival.  On Saturday, hundreds of fans lined up hours before doors opened with chants breaking out periodically from eager fans demanding access into the venue. Guests of all ages filled the Playstation Theater in Times Square anticipating the premiere of Away Days on the east coast with many industry heavyweights in attendance with equal anticipation as the youngest skateboarder onsite. NYC based team rider Tyshawn Jones made it a family affair, bringing his entire entourage with his mom in tow to witness the epic skate film.

Identical to LA, fans cheered throughout the screening at the many parts and introductions of team riders –a special explosion ensued for Dennis Busenitz who was revealed as the closing part in the Away Days film.

The Away Days tour continues with A-level premieres in London, Sao Paulo and Tokyo over the next week, and additional b/c-level premieres throughout the globe.

The momentum is real and adidas Skateboarding is leading the charge as the #1 player in skateboarding for 2016.

Check out the Away Days Facebook page for  remaining premiere dates and locations if you are interested in joining the wave: https://www.facebook.com/adidasskateboarding/events?key=events

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 01/19/2018 - 08:11

A talk with Mike West about new technology that 686 will debut next week that they believe has a broader application beyond the snow world. Plus, lessons learned during 25 years in business, the state of the snow market and more.

Last updated: : 01/18/2018 - 11:29

Executives explain the robust holiday sales for industry customer Journeys. Plus, insights into what is happening with landlords and rents at malls.

Last updated: : 01/17/2018 - 16:43

One category dampened results at the Urban Outfitters chain. Plus, the key internal change that has lead to improved results in women's apparel.

Last updated: : 01/16/2018 - 12:30

How Tom Campion created the results-oriented culture at Zumiez and how that culture came alive in Kelly Sanders, the No. 1 sales person who sold over $1 million in goods in 2017

Last updated: : 01/15/2018 - 09:06

Banks Journal, a clothing brand inspired by coastal living and a love of design, is having a successful start to 2018, especially with fashion accounts

Last updated: : 01/15/2018 - 09:47

We have a comprehensive report from the Swim Collective about upcoming swim trends

Last updated: : 01/11/2018 - 13:42

Kering plans to focus on its luxury roots by exiting Volcom and Puma

Last updated: : 01/11/2018 - 12:03

We spent two days with Zumiez in Colorado and have lots of photos from the 100K event

Last updated: : 01/09/2018 - 08:30

Several news outlets reported GoPro is exploring strategic options, meantime the company is cutting jobs and had to drop prices during the holiday season on some products

Last updated: : 01/10/2018 - 10:06

Cedar Carter, the Director of Marketing for O’Neill Women’s, is exiting the La Jolla Group to join an Australian activewear company called 2XU.