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Agenda: Assembly Conference Announces Jaden Smith as Keynote

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  • Christine Warren, Director of Retail Relations, Agenda Trade Show

Agenda, Capsule, and Liberty Fairs will host the first-ever Assembly, a conference designed to educate, inspire, and entertain its community of retailers, brands, and influencers, on February 12th & 13th at the Sands Expo Convention Center in Las Vegas. Assembly is a special series featuring incredible keynote speakers, panels, intimate workshops, and resource specialists dedicated to innovating manufacturing, business solutions, and forward-thinking solutions.  This year’s keynote speakers include some of the most iconic names in fashion and leading business innovators; among them is fashion icon, actor, musician, designer and songwriter Jaden Smith

Jaden Smith is a fashion icon, actor, and musician. He made his big screen acting debut in “The Pursuit of Happyness” in 2006 starring alongside his father, and later won an MTV Movie Award in 2007 for “Breakthrough Performance”. Other film credits include "The Day the Earth Stood Still," the box office hit "The Karate Kid", and "After Earth." On November 17, 2017 Jaden released his debut album Syre and next up, Jaden will star in the upcoming film “Life in a Year” opposite Cara Delevingne.   Jaden is also a co-founder of JUST Impact – a 501c3 focused on galvanizing direly needed early-stage funding for clean tech startups mitigating climate change.  

This first edition of Assembly brings a heightened community experience to the shows while promoting storytelling in a design-driven environment. Assembly will take place on the show floor from 10am – 6pm on both days. Smith will discuss how he and select other keynote speakers touch so many different categories with their work, from design, to music, to art, to retail, to film, to fashion. He’ll also discuss his own projects and how he continually innovates, how he finds inspiration, and his favorite moments of his career thus far.

The other Assembly keynote speakers include Ronnie Fieg (Founder and Creative Director, KITH), Doug Palladini (Global Brand President, Vans), Harley Finkelstein (COO, Shopify), Jeff Rosenthal (Co-founder, Summit), and Tobias Reiss Schmidt (President and CEO, Timex).

“I created Liberty Fairs to be a platform that is always ahead of the curve in the industry,” says Sam Ben-Avraham, Founder of Liberty Fairs. “In our tenth season, we are excited to launch a series of standout events, like Assembly, which will be an encompassing and democratic forum where consumers and fashion industry insiders unite. Disruption breeds innovation, and when we’re in this together we tap into that necessary cross-cultural energy.”


Assembly will also feature live podcast tapings featuringGroup Chat” w/ Dee Murthy, Co-founder of Five Four Group and Young & Reckless along with Chris “Drama” Pfaff. Founder & Creative Director of Staple Design, Jeff Staple will debut his new podcast “Business of Hype” along with special guests. Guests will also enjoy panel presentations featuring industry notables on-hand to share insights from their brands and experiences, and lend advice on how to tackle issues and obstacles facing the industry today. Panelists include Bobby Hundreds (Founder, The Hundreds), James Bartle (CEO, Outland Denim), Tim Morse (Founder, Richer Poorer), Kerby Jean Raymond (Founder, Pyer Moss), Ryan Banbenzien (Founder,  Greats Brand), Peter Kim (Founder & CEO, Hudson Jeans), Coco & Breezy Dotson (Founders, Coco & Breezy Eyewear), Dan Pankratz (Co-founder, Exchange Collection), Emma Mcllroy (Co-founder and CEO, Wildfang), with more to be announced. Assembly will feature Expert Advice Meetings where attendees can schedule 30-minute sessions with industry experts in addition to an intimate networking cocktail event, presented by Nana Judy, from 3-4pm on both days.

Entrance to the conference is free for all show attendees, with tickets available to purchase for the general public. General admission starts at $150 for a 1-day keynote event including happy hour & access to all show floors, or $300 for a 2-day ticket package, or $400 Full Access to all three shows, plus Assembly workshops, panels, and the main keynote event. Students will be able to purchase at special rate of $75 for 1-day or $150 for 2-day with a valid student ID. Space is limited. For tickets and information visit


Sands Expo Convention Center

February 12-13, 2018

M-T: 10am – 6pm


Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment. What began as a satellite show with a small grouping of 30 brands has since transcended into the quintessential lifestyle fashion trade show. Agenda’s portfolio now includes four shows, in two cities, expertly curated with over 1,000 brands, a recurring brand-building conference and a B2C music festival. Buyers, brands, investors, distributors, and media hail from around the globe, gathering at Agenda to build partnerships, participate in the community, and grow their businesses.



Capsule is the premiere gathering of the finest apparel and accessories brands from around the world. More than a tradeshow, the brands who participate in Capsule make up a community that is shaping the future fashion landscape. In our case, different really is better.  Capsule launched in 2007 as the brainchild of fashion consultancy BPMW to develop a global network of like-minded people who conceptualize, create, desire, and buy the clothes that epitomize a new vision of forward progress. Artisans, strategists, devotees, and style leaders converge on Capsule in three cities, ten times per year.


Liberty Fairs is an international contemporary and lifestyle fashion event with shows in New York City, Las Vegas, and Florence, Italy. Liberty Fairs is about freedom; it’s about space without boundaries. Liberty curates the most forward-thinking brands and brings them together with the industry’s top buyers and trendsetters in an inspiring design-driven environment. The blend of commerce and creativity introduces a new era in trade events and delivers the best of what’s new across the industry.

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