"Price is only an issue in the absence of value."
As the CEO of Polartec, the premium provider of innovative textile solutions, Gary Smith shared his perspective on conscious consumption and sustainable manufacturing at Agenda Workshop. To survive, today's brands have to create value that fights back against the pursuit of low price.
Recognizing that modern consumers demand apparel that doesn't restrict options due to performance limitations or aesthetics. Polartec creates and innovates performance textiles that enable a versatile lifestyle. These concepts include breathable insulation that self regulates, constructions that put tech on the inside with a casual loook on the outside, and the use of recycled, natural and durable materials that do more with less, and last longer.
Watch the full Polartec Workshop video with Gary Smith here.