Skip to content Skip to navigation

Amuse Celebrates Shop-in-Shop at The Shop in Laguna Beach

Print Friendly and PDF
  • Amuse Founder Mandy Fry with daughter Jagger
  • Lifestyle blogger Syvan Ayla was part of the Amuse party at The Shop in Laguna Beach
  • Amuse Society's shop within The Shop
  • There was lots of shopping
  • Amuse Marketing team Kelly Santos, Maria Sass and Sarah Peinado
  • As the night went on, customers lined up to try on the new collection
  • Amuse Head of Marketing Maria Sass with Sales Rep Kylie Yoshida
  • The Amuse party at The Shop in Laguna Beach
  • Browsing the new Amuse section
  • Foto Vibe Photo Station
  • An overview of the party
  • Justin Hopkins performed live
  • The setting outside created by Sundrop Vintage
  • Drinks were provided by Libre Tequila

Amuse Society celebrated the end of summer Thursday night at The Shop in Laguna Beach.

Amuse recently built a “shop-in-shop” within The Shop, giving Laguna locals the chance to shop the brand. 

“We are so grateful to have The Shop representing Amuse Society, and believing in our brand since we launched three years ago," said Amuse Founder Mandy Fry. "We were excited when they came to us a few months ago and gave us the opportunity to come in and create an Amuse shop-in-shop.  We now have a place where we can really showcase our brand, right in our very own back yard of Laguna Beach. Visiting their store fuels our need to create for the Amuse girl living the beach lifestyle.”

Guests had the first chance to check out the newly debuted Holiday '17 collection and be styled by Sivan Ayla.

The collection had great feedback from customers who were lining up to try on the new pieces. 


Some pieces were so popular that they started to sell out before the night ended. Amuse screen printed tote bags on-site as a gift with purchase.

Many Laguna locals, including members of the Vissla and D'Blanc teams, came out to support. 

Guests took photos in the Foto Vibe Photo Station and got their eyebrows done by the Facial Lounge.

They also enjoyed Libre Tequila margaritas and live music by Justin Hopkins.

Check out photos from the event in the slideshow above.




More news

Last updated: : 09/19/2017 - 08:51

The retail landscape continues to evolve, with several new developments this week

Last updated: : 09/18/2017 - 19:44

The former Spy Inc. CEO joins the Billabong Group and will work with Founder Greg Tomlinson

Last updated: : 09/18/2017 - 11:55

A talk with Tactics Co-Founder Matt Patton and Retail Director Adam Gerken about the new store in Bend, what's working in skate and snow, and the state of online retail

Last updated: : 09/15/2017 - 14:17

A business conversation about Hydro Flask's continued growth, approach to new products, advice for young brands, and how the company’s motto -- “Saving the World From Lukewarm” -- plays out in every aspect of its business.

Last updated: : 09/13/2017 - 14:59

Marcato is nominating a slate of 10 candidates for the company’s board of directors, including former executives at L.L. Bean, Toys ‘R’ Us, Ralph Lauren, Justice, and Michael Kors

Last updated: : 09/13/2017 - 09:02

We talk with Debbie Harvey and key members of her buying and planning team, Emma White-Pryor and Todd Gerkens, about what is working at Ron Jon stores and how the key summer selling season went

Last updated: : 09/12/2017 - 12:09

We check in with Florida retailers to see how they have been impacted by the storm

Last updated: : 09/12/2017 - 05:35

How Revolvr is killing it in two towns far away from the ocean by mixing lifestyle product from industry brands like Reef, Roark, RVCA, Billabong, Obey and Stance with a wider offering in a boutique-like setting

Last updated: : 09/08/2017 - 11:01

Zumiez CEO Rick Brooks' frequent prediction about retail consolidation and market share gains may finally be coming true

Last updated: : 09/08/2017 - 14:00

Surf Expo got underway Thursday in Orlando with a backdrop of a major hurricane bearing down on Florida