Arcade Belts is excited to announce the addition of industry vet Patrick Carland to their family. Carland will be joining the growing brand as VP of Sales, overseeing the evolution of Arcade’s retail strategy. Patrick was previously responsible for sales and growth behind brands such as Salomon, Chrome Industries, Bamboo Bottle Company and most recently as the VP of Sales for SOG Knives & tools.
“Arcade Belts is a young brand that has brewed up that secret sauce needed to grow not only a brand but a category as well,” said Carland. “I am excited to join the family and help continue the growth of the Arcade Brand. As a long time Tahoe resident, it is killer to see a local brand succeed and I’m honored to join the effort.”
Carland will be taking lead on driving daily sales, as well as building out a dynamic sales strategy that encompasses wholesale and direct to consumer for Arcade.
"Patrick has demonstrated great leadership, vision and instinct throughout his career” said Arcade President, Tristan Queen. “He understands our products, markets, customers and programs as well as the unique company culture we have at Arcade. We are very excited to continue to reinvent the belt category around the globe with Patrick on the team.”
About Arcade Belts:
Arcade continues to reinvent the belt category with their line of go anywhere, do anything, always comfortable belts. Built from the ground up with materials made for the outdoors, Arcade belts stand apart from ridged leather, stiff webbing and cheap logo-stamped crap. Arcade focuses on better designs and stronger materials in order to change the way you think about belts. http://www.arcadebelts.com/