Skip to content Skip to navigation

Beach Riot Expands into Activewear

Print Friendly and PDF
  • Celeste Bright in Beach Riot's debut Sport Riot activewear line
  • The Spring/Resort swim 2018 line has an Ikat influence
  • This high-waisted bottom offers more coverage
  • Textured fabrics are seen throughout the line
  • This two-piece set got great feedback from retailers
  • The African and Moroccan style is seen throughout the clothing line

Beach Riot, a brand traditionally known for its swimwear, is expanding into activewear and growing its clothing offering.

While apparel was once limited to cover-ups being sold with swim orders, it is now a stand-alone category, and is being picked up by clothing retailers.

This expansion embodies the "beach to street" lifestyle of the brand, giving the consumer options to wear from a day at the beach to a night out.

This summer the brand introduced its first activewear line, Sport Riot, exclusively to Carbon 38 and Revolve. The full launch is taking place this fall and is already available on BeachRiot.com.

Sport Riot takes the Beach Riot aesthetic to activewear. The line has a fashion-forward look with embellishments, mixed prints and the Beach Riot signature triangle beading.

OUR SPONSORS

The Spring and Resort 2018 swimwear lines tie into the apparel and activewear. It has a fun Ikat style, taking influence from African and Moroccan prints. The line includes the Beach Riot key embellishments with tassels, beading, metal hardware detailing and textured fabrics.

The line ranges from $62-$156 for single pieces and $125-$230 for one-pieces. It can be found at retailers such as Ophelia Swimwear, SwimSpot, Shopbop, Molly Brown’s, Diane’s, and Bikini.com.

Although Beach Riot is predominantly a wholesale business, they have also focused on growing sales on BeachRiot.com and have seen great results, doubling sales from 2016 to 2017. A key strategy has been to differentiate its online offering from the pieces that are seen in the wholesale channel.

“We try to offer something different online,” said Co-Owner Jessica Sporty.

The “web exclusives” offered on BeachRiot.com are unique products sold only on the site and are launched monthly.

OUR SPONSORS

“We utilize our online presence to get feedback from consumers on what they want back on the site,” said Sporty. “Because the swimwear is produced in Orange County, we can reorder quickly.”

The use of social media and consumer feedback also contributed to the introduction of full coverage bottoms in the Resort 2018 line.

“We want to be inclusive,” said Sporty. “We want the consumer to love the brand regardless of their shape or size.”

Beach Riot designs clothing and swimwear for a young, fashion-forward audience that is into the contemporary and fashion aspects of the line.

The Southern California-based brand was started by Nicole Hanriot as a senior project at FIDM. Prior to the project, Nicole had had no interest in starting a swimwear line. After working as a swimwear designer for Tavik, she decided it was time to branch out and and create her own company.

The brand is privately funded by Nicole and her father, Craig. Beach Riot recently outsourced sales to the Nicasa Showroom, allowing the team to focus their time on the product.

 

More news

Last updated: : 02/25/2018 - 15:06

Mandy, considered by many to be one of the most talented design leaders in the industry, told her staff at Amuse Friday afternoon

Last updated: : 02/22/2018 - 19:45

Details about Billabong's half-year results around the world, including how the Billabong, RVCA and Element brands performed in each region

Last updated: : 02/22/2018 - 14:34

We unpack the results of Volcom's #ThisFirst campaign with Ryan Immegart, including what they learned trying to target new audiences, and marketing stratetgy changes they are making overall given the rapidly evolving landscape

Last updated: : 02/21/2018 - 09:42

Hurley is finally putting more resources into its women's business, and has relaunched the line with a new strategy and new modern aesthetic

Last updated: : 02/20/2018 - 08:34

A talk with Kent Untermann, the owner of the high-volume footwear account Island Sole, about the changing retail landscape and the particular challenges of retail in Hawaii

Last updated: : 02/16/2018 - 09:14

It’s hard to believe that Vans' results could keep getting better, but that’s exactly what happened - we have all the details on their global and regional numbers

Last updated: : 02/15/2018 - 11:14

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed

Last updated: : 02/14/2018 - 15:50

Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges

Last updated: : 02/13/2018 - 13:10

A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business

Last updated: : 02/12/2018 - 10:06

Friends and colleagues remember Boardriders CEO Pierre Agnes