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Brenda West named President of RAJ Swim

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  • Brenda West at Miami Swim in 2016. Shop-eat-surf file photo.

BRENDA WEST JOINS RAJ SWIM AS PRESIDENT AND
STEVEN BRINK JOINS RAJ SWIM AS CHIEF FINANCIAL OFFICER/ CHIEF OPERATING OFFICER


Tustin, CA (January 4, 2017) - RAJ Swim kicks off 2017 by announcing Brenda West as its new President and Steven Brink as its Chief Financial Officer and Chief Operating Officer, effective immediately.
 
Since its founding in 1967, West will be the first President to lead RAJ Swim as a non-family member.
 
“We've respected Brenda's achievements for many years as a competitor and couldn't be happier that she has joined Team RAJ” says Lisa Vogel, co-owner and CEO of RAJ Swim.
 
West has guided the evolution and growth of Manhattan Beachwear as a founding partner and served as President for eight years setting and achieving programmatic and financial goals with a portfolio of over 55 brands.

“Alex and Lisa have implemented core company values and I am proud to be a part of such a highly regarded business. For 2017, I look forward to new brand opportunities and growth within our current brand portfolio” says Brenda West.

“Steve brings a wealth of smarts and experience to Team RAJ. We are thrilled to have him in our organization and are looking forward to seeing his contributions” says Alex Bhathal, co-owner and CEO of RAJ Swim.
 
The company’s announcement of strategic changes in its executive management team is part of the long-term organizational strategy to align the business and continue to drive growth.
 
“Raj Swim has a tremendous manufacturing history as well as an excellent vision for how to move forward in today’s changing marketplace.  I’m very excited to be joining a solid team, and I’m looking forward to being part of the company’s future” says Steven Brink.
 
Brink served as Chief Financial Officer and Chief Operating Officer at Not Your Daughter’s Jeans for eight years. Prior to NYDJ, Brink was the CFO at Quiksilver, Inc. He is a proven leader whose business experience and strategic vision is perfect for the next phase of RAJ Swim’s trajectory.
 
RAJ Swim (www.rajswim.com)  celebrates its  50th anniversary this year as the swimwear industry’s leading house of fashion, supplying all major segments of the women’s and children’s market.

RAJ is one of few vertical manufacturers in the U.S. that designs, manufactures, and markets designer and private label swimwear and cover-ups. Its portfolio of globally recognized brands sets them apart as the experts of swimwear. Contemporary brands include Ella Moss, Basta, Splendid and VYB.  Active and athleisure brands include Reef and NEXT. Athena and LUXE by Lisa Vogel cater to the luxury woman. For 50 years and counting, RAJ has set the industry standard in design innovation, quality-consciousness, and production flexibility.

Throughout its history, RAJ has attracted the best retailers, the best brands, and the best talent in swimwear. In 2009, RAJ opened its retail doors to SwimSpot (www.swimspot.com). With over 8 locations across the U.S., SwimSpot is the quick, easy and fun shopping destination for the modern sun lover.  SwimSpot’s team of Fit Specialists can help you find the best swimsuit or beach accessory to compliment your body type and personal style!

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