November 30, 2015 marks the kick off of RVCALOHA, an annual brand outing that brings the RVCA advocates together to celebrate creative greatness. Bruce Irons will join RVCA’s Hawaiian powerhouse team of Makua Rothman, the current big wave world champion, Danny Fuller, Kala Alexander, Dustin Barca and Kalani David.
RVCA Founder PM Tenore commented “We are excited to welcome Bruce into the RVCA tribe. Its only once in a lifetime that a talent like Bruce comes along. RVCA’s free flowing platform will allow him to be himself. Let Bruce be Bruce and watch the magic happen.”
RVCA has been evolving the surf program with the recent additions of Australia’s Jay Davies and New Zealand’s Ricardo Christie, both who have made an impact in surf media through WSL success and videos clips.
Bruce on RVCA: “I have been a fan of the RVCA brand since day one and I am especially excited to work with PM Tenore. RVCA is a brand and a family that I want to spend the rest of my career with.”
Along with the entire surfing community, RVCA is excited to see him get a wildcard for the 2015 Billabong Pipe Masters, which is held in honor of his brother, the late Andy Irons. Bruce is the 2001 Pipe Masters Champion.
RVCA is the brainchild of company Founder and President, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as naturally on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.
PM Tenore's intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA's Artist Network Program (ANP)-a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.
Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; past, present. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community.