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BYRD​ ​HAIR​ ​Upgrades​​ Bath​ ​Collection​

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This​ ​month,​ ​​BYRD​ ​HAIR​​ ​released​ ​its​ ​all​ ​new​ ​​BYRD​ ​Bath​ ​Collection​​ ​with​ ​a radical​ ​new​ ​construction​ ​and​ ​design.​ ​While​ ​BYRD​ ​Bath​ ​had​ ​been​ ​a​ ​consistent​ ​top-seller​ ​for​ ​the brand,​ ​there​ ​had​ ​been​ ​customer​ ​feedback​ ​on​ ​the​ ​actual​ ​bottle​ ​that​ ​didn’t​ ​go​ ​unheard.​ ​Consumers loved​ ​the​ ​product​ ​and​ ​its​ ​after​ ​wash​ ​cleanliness,​ ​however,​ ​they​ ​had​ ​one​ ​small​ ​suggestion.​ ​To​ ​talk about​ ​that,​ ​we​ ​talked​ ​to​ ​BYRD​ ​Hair​ ​Founder​ ​and​ ​President,​ ​Chase​ ​Wilson.

So​ ​what​ ​is​ ​different​ ​with​ ​the​ ​BYRD​ ​Bath​ ​Collection?

We’ve​ ​entirely​ ​redesigned​ ​the​ ​bottle​ ​and​ ​we've​ ​improved​ ​the​ ​price​ ​to​ ​$20​ ​for​ ​each​ ​product (Bodywash,​ ​Shampoo​ ​and​ ​Conditioner).​ ​The​ ​main​ ​motivation​ ​behind​ ​the​ ​bottle​ ​update​ ​was​ ​to eliminate​ ​any​ ​denting​ ​and​ ​issues​ ​we​ ​found​ ​with​ ​our​ ​old​ ​aluminum​ ​bottle.​ ​We're​ ​really​ ​stoked​ ​with how​ ​the​ ​overall​ ​performance​ ​and​ ​design​ ​turned​ ​out​ ​and​ ​can't​ ​wait​ ​to​ ​share​ ​it​ ​with​ ​our​ ​customers.

Did​ ​anything​ ​change​ ​on​ ​the​ ​ingredient​ ​side?

The​ ​ingredients​ ​remained​ ​true​ ​to​ ​their​ ​original​ ​formulas.​ ​Still​ ​the​ ​same​ ​great​ ​blends​ ​of​ ​ocean inspired​ ​ingredients​ ​that​ ​make​ ​up​ ​our​ ​Bodywash,​ ​Shampoo,​ ​and​ ​Conditioner.


You​ ​also​ ​lowered​ ​the​ ​price.​ ​How​ ​has​ ​the​ ​feedback​ ​been​ ​thus​ ​far?

The​ ​feedback​ ​has​ ​been​ ​very​ ​positive.​ ​We​ ​offered​ ​a​ ​pre-order​ ​exclusive​ ​to​ ​our​ ​newsletter​ ​members on​ ​​ ​and​ ​we​ ​saw​ ​an​ ​impressive​ ​amount​ ​of​ ​subscribers​ ​convert,​ ​​ ​so​ ​they​ ​could immediately​ ​get​ ​their​ ​hands​ ​on​ ​it;​ ​and​ ​the​ ​sell-through​ ​has​ ​been​ ​has​ ​reassuring.

And​ ​you​ ​donated​ ​10%​ ​of​ ​all​ ​sales​ ​from​ ​the​ ​first​ ​week​ ​to​ ​Hurricane​ ​Irma​ ​relief​ ​efforts.​ ​How did​ ​the​ ​Hurricane​ ​impact​ ​you​ ​personally​ ​as​ ​well​ ​as​ ​the​ ​brand?

My​ ​parents​ ​have​ ​a​ ​house​ ​in​ ​the​ ​Bahamas,​ ​so​ ​we​ ​were​ ​paying​ ​close​ ​attention​ ​to​ ​the​ ​storm​ ​and​ ​the effects​ ​it​ ​was​ ​having​ ​down​ ​there,​ ​as​ ​well​ ​as​ ​on​ ​the​ ​East​ ​Coast​ ​.​ ​Thankfully,​ ​Irma​ ​missed​ ​our​ ​house, but​ ​to​ ​see​ ​the​ ​aftermath​ ​it​ ​left​ ​everywhere​ ​else,​ ​I​ ​wanted​ ​to​ ​do​ ​a​ ​small​ ​part​ ​in​ ​helping​ ​those​ ​left​ ​with nothing.

Where​ ​can​ ​shoppers​ ​find​ ​the​ ​BYRD​ ​Bath​ ​Collection?


It’s​ ​​available​ ​on​ ​our​ ​website​​ ​and​ ​through​ ​our​​ ​retail​ ​partners​​ ​who​ ​we’ve​ ​been​ ​hearing​ ​great feedback​ ​from.


BYRD​ ​hatched​ ​in​ ​2012​ ​when​ ​professional​ ​surfer​ ​and​ ​Newport​ ​Beach,​ ​Calif.​ ​native​ ​Chase​ ​“Big Bird”Wilson​ ​set​ ​out​ ​to​ ​create​ ​a​ ​pomade​ ​for​ ​his​ ​on​ ​the​ ​go​ ​lifestyle.​ ​Inspired​ ​by​ ​the​ ​legend​ ​of​ ​his​ ​great grandfather’s​ ​hair​ ​tonic​ ​and​ ​barbershop​ ​at​ ​the​ ​storied​ ​Metropole​ ​hotel​ ​in​ ​Fargo,​ ​North​ ​Dakota, Wilson​ ​began​ ​his​ ​quest​ ​to​ ​create​ ​a​ ​modern-day​ ​pomade.​ ​Designed​ ​for​ ​the​ ​gentleman​ ​surfer,​ ​BYRD products​ ​harken​ ​back​ ​to​ ​an​ ​era​ ​when​ ​grooming​ ​was​ ​an​ ​essential​ ​part​ ​of​ ​one's​ ​daily​ ​routine​ ​with​ ​a nod​ ​to​ ​classic​ ​‘60s​ ​surf​ ​culture.​ ​The​ ​first​ ​batch​ ​of​ ​BYRD’s​ ​original​ ​formula​ ​pomade​ ​was​ ​created​ ​just steps​ ​from​ ​the​ ​iconic​ ​surf​ ​break​ ​at​ ​Echo​ ​Beach​ ​where​ ​sun,​ ​salt​ ​and​ ​sand​ ​make​ ​for​ ​some​ ​of​ ​world’s best​ ​hair.​ ​#LookSlick.​ ​​

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