Skip to content Skip to navigation

Cedar Carter to Join Activewear Company

Print Friendly and PDF
  • Cedar Carter with husband Rob at the Waterman's Ball in 2016

Cedar Carter, the Director of Marketing for O’Neill Women’s, is exiting the La Jolla Group to join an Australian activewear company called 2XU.

“I will certainly miss the surf world and all the friends I’ve made in this industry over my years at Roxy and O’Neill,” she said. “I have been with O’Neill for almost eight years, and surfing is such a big part of my life, so this transition is bittersweet,” Cedar said.

Cedar will be the VP of Marketing at the 2XU’s new U.S. headquarters in Santa Monica. She will oversee all areas of marketing, including brand, digital and PR for 2XU (pronounced Two Times You).

Cedar has fallen in love with 2XU’s products, she said.

“I typically start each day early with a surf, trail run or yoga, so if I’m leaving surf it makes sense for me to join the activewear industry,” she said. “I’ve been an athlete my entire life, and as a marketer, it’s important to me that I’m promoting something I’m passionate about.

“One of my immediate jobs will be to educate and excite the market on the fit, feel and benefits of graduated compression tights,” Cedar said. “In addition to their stores in Fashion Island and Century City, you can find 2XU at key boutique fitness locations such as Pure Barre, and they have their sights set on others, such as SoulCycle.  They were very transparent with me on the business overall, and I was excited to see an extremely strong online business already.”

Cedar’s last day at O’Neill is January 10.

We will certainly miss seeing Cedar at industry events and wish her all the best in her new venture.

 

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 01/18/2018 - 11:29

Executives explain the robust holiday sales for industry customer Journeys. Plus, insights into what is happening with landlords and rents at malls.

Last updated: : 01/17/2018 - 16:43

One category dampened results at the Urban Outfitters chain. Plus, the key internal change that has lead to improved results in women's apparel.

Last updated: : 01/16/2018 - 12:30

How Tom Campion created the results-oriented culture at Zumiez and how that culture came alive in Kelly Sanders, the No. 1 sales person who sold over $1 million in goods in 2017

Last updated: : 01/15/2018 - 09:06

Banks Journal, a clothing brand inspired by coastal living and a love of design, is having a successful start to 2018, especially with fashion accounts

Last updated: : 01/15/2018 - 09:47

We have a comprehensive report from the Swim Collective about upcoming swim trends

Last updated: : 01/11/2018 - 13:42

Kering plans to focus on its luxury roots by exiting Volcom and Puma

Last updated: : 01/11/2018 - 12:03

We spent two days with Zumiez in Colorado and have lots of photos from the 100K event

Last updated: : 01/09/2018 - 08:30

Several news outlets reported GoPro is exploring strategic options, meantime the company is cutting jobs and had to drop prices during the holiday season on some products

Last updated: : 01/10/2018 - 10:06

Cedar Carter, the Director of Marketing for O’Neill Women’s, is exiting the La Jolla Group to join an Australian activewear company called 2XU.

Last updated: : 01/08/2018 - 09:22

Currently, the Swell e-commerce business is off line. We checked in with SurfStitch Australia to find out what is planned for Swell in the future.