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Collective Shows Share 2018 Strategic Plan for Expansion

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The Swim Collective, featuring top luxury, and boutique swimwear, resort, surf and accessory brands and Active Collective, known as the first and only true fashion active wear show in the US, today announced plans to combine their shows in a new venue, the Anaheim Convention Center.

“Following the recent success of our Swim and Active shows, we feel that we can better serve our exhibitors and attendees by combining our events in a space that is more suited to our market growth,” said Show Director Roy Turner. “We feel that both Swim Collective and Active Collective exhibitors and buyers can benefit from the crossover of markets with holding both shows under one roof in California.

The Anaheim Convention Center has enabled the shows to secure future dates that will be optimal for both markets, and the convention center will help streamline move in and move out, and bring efficiencies and cost savings with a wealth of affordable hotels and restaurants in the area.

“We are excited to transition the shows to a new venue and are committed to maintaining the nuances that make the Collective shows unique”, Turner added.

In addition to the colocation of Swim Collective and Active Collective shows in California, Active Collective will add a summer edition to its New York shows. Active Collective launched the first New York show in January 2017 with much success, and positive response from manufacturers and buyers. Both events will be held at the Metropolitan Pavilion of the Chelsea neighborhood in New York City.


Show dates in 2018 dates will be:

  • Swim Collective & Active Collective West- Anaheim Convention Center, Anaheim, CA

     - January 11th - 12th, 2018

     - August 1st - 2nd, 2018

  • Active Collective East - Metropolitan Pavilion, New York, NY

     - January 24th - 25th, 2018

     - August 22nd - 23rd, 2018


About Swim Collective and Active Collective

Swim Collective is the west coast’s b2b marketplace for the swimwear industry. Held twice annually, the show features more than 300 curated luxury and on-trend fashion brands showcasing the latest swimwear, surf, resort, and beach accessory collections to an audience of swimwear specialty retailers, better boutiques, luxury resorts, cruise retailers, gift stores, online stores, surf specialty retailers and department stores from across the United States and abroad. 

Active Collective launched in 2015 as the first and only activewear and athleisure trade show in the United States. Showcasing over 250 brands, Active Collective features a wide range of products from the fitness fashion marketplace including active performance, active fashion, accessories, and footwear. The show draws from across the United States and abroad including Europe, Japan and Australia.

Swim Collective and Active Collective are owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.5 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve. 

More information Swim Collective and Active Collective can be found at and

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