Skip to content Skip to navigation

Deckers to Explore A Possible Sale

Print Friendly and PDF
  • Photo courtesy of Deckers Brands

Deckers Brands announced Tuesday afternoon that it is “exploring strategic alternatives,” which typically is code for trying to find a buyer for some or all of its businesses.

The company, which owns the Ugg, Teva, Sanuk and Hoka One footwear brands, has been under pressure from two activist investors that have pushed the company to take action to increase shareholder value.

Deckers said it would explore a broad range of strategic alternatives that may include a sale or other transaction, though there is no guarantee.

In February, during another tough quarterly earnings report, the company said it was working to restructure its business to become more nimble and to cut expenses in order to have more resources to invest in the brands with the most potential for growth – namely Ugg and running brand Hoka, executives said.

Previously the company had identified $60 million in savings, including closing 24 retail stores and consolidating offices.


Deckers said it plans to cut an additional $90 million in expenses over the next few years, including closing more stores and cutting jobs at Deckers headquarters.

Deckers also said at that time that it was writing down the value of the Sanuk brand as growth prospects have narrowed from previous expectations given the changing retail environment.

The company bought Sanuk in 2011 for $120 million.

This afternoon, Deckers said the board of directors and management team are focused on enhancing stockholder value and are committed to pursuing the right course of action for all stockholders.

“The board believes now is an appropriate time to explore a broad range of strategic alternatives that may have the potential to unlock further value,” the company said in a statement. “While the board conducts its review, the entire Deckers team remains committed to improving operations and profitability.”




More news

Last updated: : 10/19/2017 - 08:09

We talk with Jeff Donnelly, Owner of The Jolly Dog stores on St. John in the Caribbean, about the impact of the storms and plans for rebuilding 

Last updated: : 10/17/2017 - 08:19

The Stance CMO tells us about Stance's new line for women that launches at retail today

Last updated: : 10/16/2017 - 09:52

We have lots of photos of Wayward, an aspirational retail concept being tested by Zumiez that is focused on travel, adventure, and creative culture

Last updated: : 10/13/2017 - 14:33

An update on troubled SurfStitch, including its move into something similar to Ch. 11, the sale of some big assets, and more

Last updated: : 10/13/2017 - 12:52

Vans opened the doors of its new Costa Mesa headquarters to friends and family and lots and lots of people turned out for the party

Last updated: : 10/12/2017 - 09:47

We talk with Bob about several new key hires at the company, C3’s new corporate headquarters, which includes a retail component, and about what's new on the business side with Capita Snowboards, Union Binding Co. and Coal Headwear

Last updated: : 10/11/2017 - 11:42

The most recent Piper Jaffray Taking Stock with Teens survey shows some clear winners and losers

Last updated: : 10/10/2017 - 08:59

At this time of retail Armageddon, Zumiez is clearly grabbing market share. We immersed ourselves in the Zumiez world to find out how.

Last updated: : 10/10/2017 - 07:47

We talk with Rick Brooks about the state of retail, how Zumiez has adapted, and what he thinks is still to come as retail consolidation continues.

Last updated: : 10/09/2017 - 12:45

We spoke with sales reps and store owners about the aftermath of the storms and the outlook for upcoming seasons