Skip to content Skip to navigation

Deckers to Explore A Possible Sale

Print Friendly and PDF
  • Photo courtesy of Deckers Brands

Deckers Brands announced Tuesday afternoon that it is “exploring strategic alternatives,” which typically is code for trying to find a buyer for some or all of its businesses.

The company, which owns the Ugg, Teva, Sanuk and Hoka One footwear brands, has been under pressure from two activist investors that have pushed the company to take action to increase shareholder value.

Deckers said it would explore a broad range of strategic alternatives that may include a sale or other transaction, though there is no guarantee.

In February, during another tough quarterly earnings report, the company said it was working to restructure its business to become more nimble and to cut expenses in order to have more resources to invest in the brands with the most potential for growth – namely Ugg and running brand Hoka, executives said.

Previously the company had identified $60 million in savings, including closing 24 retail stores and consolidating offices.


Deckers said it plans to cut an additional $90 million in expenses over the next few years, including closing more stores and cutting jobs at Deckers headquarters.

Deckers also said at that time that it was writing down the value of the Sanuk brand as growth prospects have narrowed from previous expectations given the changing retail environment.

The company bought Sanuk in 2011 for $120 million.

This afternoon, Deckers said the board of directors and management team are focused on enhancing stockholder value and are committed to pursuing the right course of action for all stockholders.

“The board believes now is an appropriate time to explore a broad range of strategic alternatives that may have the potential to unlock further value,” the company said in a statement. “While the board conducts its review, the entire Deckers team remains committed to improving operations and profitability.”




More news

Last updated: : 12/18/2017 - 08:46

The Federal Trade Commission is stepping up its monitoring of influencers who do not disclose financial ties to brands

Last updated: : 12/15/2017 - 13:00

Of all the companies doing marketing on the North Shore in December, RVCA seemed to dominate the space for what it calls RVCAloha week. We talk with Global VP of Marketing Brian Cassaro about the strategy, and about the involvement of Founder Pat Tenore this year.

Last updated: : 12/15/2017 - 10:40

The Dragon Global Brand Manager sent an email to colleagues and friends this week announcing his departure

Last updated: : 12/14/2017 - 13:49

The owner of Ugg and Sanuk announced this morning that attempts to overthrow the board of directors failed

Last updated: : 12/13/2017 - 08:55

We spoke with Ziggy Williams, Co-Founder and Design Director, about the brand and West Coast Board Riders

Last updated: : 12/12/2017 - 13:34

A talk with the Global Marketing VPs for Billabong Men's and Women's about the many marketing projects in Hawaii

Last updated: : 12/11/2017 - 13:50

Paul Naude and Jake Mizuno are opening Stoke House in a hip and up-and-coming area of Honolulu

Last updated: : 12/10/2017 - 13:43

A few photos of who SES has seen during the past few days on the North Shore

Last updated: : 12/08/2017 - 13:07

Photos from the new store which opened Nov. 1 and is a partnership with HIC

Last updated: : 12/07/2017 - 12:59

We ask about his career path, how he has overcome challenges, and his advice for others