Skip to content Skip to navigation

Electric Sponsors the China Olympic Surf Team

Print Friendly and PDF
  • Electric announces endorsement of the Chinese Olympic Surf Team. Photo Courtesy of Beaar Company

San Clemente, California (August 23, 2017)—Electric, the leading, independently owned California eyewear brand, proudly announces their endorsement of the recently created, first ever, Chinese Olympic Surf Team. 


In conjunction with the endorsement, the Chinese Olympic Surf Team visited the United States for the first time, staying in Orange County and competing in their first ever friendly competition with the National Champion San Clemente High School Surf Team.   


Fully branded in their Chinese Olympic Surf Team van provided by Electric for the duration of their trip, the team stopped by Electric headquarters to meet with the Electric family, including CEO Eric Crane, and pick up their endorsement sunglasses and accessories.  



Crane explains the vision behind the endorsement: “The Electric brand is proud to play a role in expanding surf culture to new geographies.  The opportunity that the Olympics will bring to the sport goes far beyond the competition.  The lifestyle, and feeling of stoke that comes with surfing, is a truly an international language.”


The Chinese Olympic Surf Team is coached by former ASP World Champion Surfer, the legendary Australian Peter Townend.



Townend elaborates on the partnership with Electric: “Having Electric come on board to sponsor the team for our Camp California is great for the China Surfing Team, and the team kids love the “sunnies.” This is their first support from a brand in the United States. This team is showcasing the sport of surfing in the Chinese market as we head towards surfing in the Tokyo 2020 Olympics and Electric will be right at the forefront of that!”


With the announcement that surfing will be joining the 2020 Olympic games, China established their Olympic Surf Team this year. Peter Townend was named their premiere coach in March. The team consists of both men and women.


For more information on Electric please visit:


About Electric 

Founded in 2000 by second generation eyewear category leaders and owned by co-founder, Eric Crane, Electric is a global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture. Electric designs and markets an extensive line of award winning sunglasses made in Italy of the highest quality, designed and tested in California’s rich natural resourced landscapes. Snow goggles, watches, bags, apparel and accessories support eyewear throughout the globe. For more information on Electric please visit:


More news

Last updated: : 10/17/2017 - 08:19

The Stance CMO tells us about Stance's new line for women that launches at retail today

Last updated: : 10/16/2017 - 09:52

We have lots of photos of Wayward, an aspirational retail concept being tested by Zumiez that is focused on travel, adventure, and creative culture

Last updated: : 10/13/2017 - 14:33

An update on troubled SurfStitch, including its move into something similar to Ch. 11, the sale of some big assets, and more

Last updated: : 10/13/2017 - 12:52

Vans opened the doors of its new Costa Mesa headquarters to friends and family and lots and lots of people turned out for the party

Last updated: : 10/12/2017 - 09:47

We talk with Bob about several new key hires at the company, C3’s new corporate headquarters, which includes a retail component, and about what's new on the business side with Capita Snowboards, Union Binding Co. and Coal Headwear

Last updated: : 10/11/2017 - 11:42

The most recent Piper Jaffray Taking Stock with Teens survey shows some clear winners and losers

Last updated: : 10/10/2017 - 08:59

At this time of retail Armageddon, Zumiez is clearly grabbing market share. We immersed ourselves in the Zumiez world to find out how.

Last updated: : 10/10/2017 - 07:47

We talk with Rick Brooks about the state of retail, how Zumiez has adapted, and what he thinks is still to come as retail consolidation continues.

Last updated: : 10/09/2017 - 12:45

We spoke with sales reps and store owners about the aftermath of the storms and the outlook for upcoming seasons

Last updated: : 10/05/2017 - 08:02

Costa has become a very important brand for many East Coast surf shops. We talk with Holly Rush about how Costa is adding lifestyle pieces and implementing other strategies to expand the brand's reach, including a West Coast push.