Skip to content Skip to navigation

Element Names New Global GM from Wasserman

Print Friendly and PDF
  • Element decks at the Element London store - SES file photo

Press Release From Billabong

Action Sports executive David Brooks has been appointed global head of skate brand Element.

Mr. Brooks joins Element as Global General Manager after a career working with leading brands, properties and athletes in action sports, such as 411, Dew Tour, Ethika, ESPN X-Games, Grizzly Griptape, Ken Block, Red Bull, Ryan Sheckler, Stance, Torey Pudwill and Under Armour on brand development and strategy, content creation, marketing and social media.

“David has an extensive background in sports marketing in the action sports sector – with deep experience in content creation, athlete marketing, and digital activation. He is also very connected throughout the skate community,” said Billabong Group CEO Neil Fiske.

“Element has always been at its best when the brand is closely integrated with content and new forms of media. It already has one of the best skate teams in the industry and a big, rapidly growing, social media following. David will help us better capitalize on our brand assets and convert followership into sales,” said Mr. Fiske.

OUR SPONSORS

Mr. Brooks joins Element from Wasserman Media Group, a full-service agency, where he was Senior Vice-President, Action Sports and Olympic.

Prior to this, he was Chief Operating Officer of 411 Productions, which was the leading action sports content production, marketing and distribution company.

New Element Global GM David Brooks

“One of the first people I worked with at 411 was Element founder Johnny Schillereff,” said Mr. Brooks. “So I am excited and honored to be working again with one of the top iconic brands and founders in skateboarding. Johnny’s leadership and vision has endured the test of time, and what has always attracted me to Element, is the unique, positive message that it brings to skate culture. I believe the company has an amazing opportunity to amplify this vision and to continue to inspire globally. I look forward to this new chapter and working with Johnny, Neil, the Element family and the best team in skateboarding.”

Mr. Brooks will focus on demand creation through marketing, merchandising, distribution, and business development for Element globally.

With more than 20 years of action sports and wider brand experience, he brings highly relevant expertise on go-to-market strategies across all facets of enterprise including operations, product development and sourcing, marketing, sales fulfillment and ecommerce.

OUR SPONSORS

Mr. Brooks will join the Element team in early March.

About Element:

In 1992 the Element seed was planted.
Our goal was simple, to be the best we could be in the most honest and ethical way possible. We joined together to elevate what we all truly believe in. Today we continue to create the art, direction and message on the constant path to bring progress to skateboarding. We are more than a business; we are a family, all on the same journey for the growth within ourselves, Element and all that surrounds us.

 

More news

Last updated: : 01/19/2018 - 08:11

A talk with Mike West about new technology that 686 will debut next week that they believe has a broader application beyond the snow world. Plus, lessons learned during 25 years in business, the state of the snow market and more.

Last updated: : 01/18/2018 - 11:29

Executives explain the robust holiday sales for industry customer Journeys. Plus, insights into what is happening with landlords and rents at malls.

Last updated: : 01/17/2018 - 16:43

One category dampened results at the Urban Outfitters chain. Plus, the key internal change that has lead to improved results in women's apparel.

Last updated: : 01/16/2018 - 12:30

How Tom Campion created the results-oriented culture at Zumiez and how that culture came alive in Kelly Sanders, the No. 1 sales person who sold over $1 million in goods in 2017

Last updated: : 01/15/2018 - 09:06

Banks Journal, a clothing brand inspired by coastal living and a love of design, is having a successful start to 2018, especially with fashion accounts

Last updated: : 01/15/2018 - 09:47

We have a comprehensive report from the Swim Collective about upcoming swim trends

Last updated: : 01/11/2018 - 13:42

Kering plans to focus on its luxury roots by exiting Volcom and Puma

Last updated: : 01/11/2018 - 12:03

We spent two days with Zumiez in Colorado and have lots of photos from the 100K event

Last updated: : 01/09/2018 - 08:30

Several news outlets reported GoPro is exploring strategic options, meantime the company is cutting jobs and had to drop prices during the holiday season on some products

Last updated: : 01/10/2018 - 10:06

Cedar Carter, the Director of Marketing for O’Neill Women’s, is exiting the La Jolla Group to join an Australian activewear company called 2XU.