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Former Quiksilver CEO Joins Cherokee

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Cherokee Global Brands (NASDAQ:CHKE), a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands, today announced the resignation of Jason Boling as chief financial officer effective January 31, 2018, and the appointment of Steven Brink. 

“Since joining our organization, Jason has played an integral role in our leadership team. I would like to thank him for his support and dedication over the past five years and for his valuable contributions to Cherokee Global Brands during this period of global growth and expansion,” said Henry Stupp, chief executive officer. “Throughout his tenure, Jason and his finance team played a key role in reviewing and integrating several strategic acquisitions including Tony Hawk Signature, Flip Flop Shops, Everyday California and most recently, the Hi-Tec portfolio of brands. I respect Jason’s decision to pursue new opportunities and thank him for maintaining high standards of financial compliance during his time with us.”

Mr. Boling added, “It has been a privilege to work with the extraordinary team at Cherokee Global Brands over the past five years. The decision to leave is made easier knowing that a dedicated and talented finance organization is in place that will continue to support Cherokee Global Brand’s future success. I am proud of what Cherokee Global Brands has accomplished during my time at the company and, while I will miss working with my colleagues, I feel this is an appropriate time to move on to the next phase of my career.” 

The appointment of Steven Brink as chief financial officer of Cherokee Global Brands will be effective January 2, 2018. Mr. Boling will work closely with Mr. Brink through the end of the company’s fiscal year to ensure an orderly transition in financial leadership.

“I’m pleased to welcome Steve in his new role,” said Mr. Stupp. “Steve is a proven financial leader with deep experience in our focus categories, having served in several leadership positions with public and private global apparel companies. As we look towards our next phase of growth, Steve’s track record of scaling global brands, along with his extensive M&A experience, will prove invaluable. Steve will play a vital role to ensure that Cherokee Global Brands maintains its solid financial foundation as we embark on key growth initiatives in 2018 and beyond.”

In his role as chief financial officer, Mr. Brink will be responsible for overseeing Cherokee Global Brand’s financial functions including accounting, forecasting and investor relations. Mr. Brink will report directly to Henry Stupp, the company’s chief executive officer.

Mr. Brink has held CFO roles at leading public and private global apparel companies, including Quiksilver, Inc. and NYDJ Apparel, LLC. He was instrumental in developing these organizations’ financial operations on a global basis during high-growth periods. He provided financial management, strategic planning, accounting, tax and treasury support, while offering guidance through multiple mergers and acquisitions. Revenues doubled at NYDJ Apparel during his tenure, and while he was CFO of Quiksilver, Inc., it grew from $200 million to over $2.4 billion. Mr. Brink is a certified public accountant and holds a bachelor of science degree in business administration from the California State University of Los Angeles.

About Cherokee Inc.

Cherokee is a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®, Hi-Tec®, Magnum®, 50 Peaks®, Interceptor® and Flip Flop Shops®, a franchise retail chain, across multiple consumer product categories and retail tiers around the world. The Company currently maintains license and franchise agreements with leading retailers and manufacturers that span over 110 countries in 12,000 retail locations and digital commerce.



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