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GoPro Reports Q1 Revenue up 19%

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  • Shop-eat-surf file photo
  • Source: GoPro
  • GoPro Beats Revenue Guidance, First Quarter Revenue Up 19% YoY
  • Operating Expenses Down Over $50 Million QoQ
  • GoPro Followers on Instagram up 40% YoY; Up 22% YoY on Facebook
  • Karma Off to a Strong Start

GoPro, Inc. announced financial results for its first quarter ended March 31, 2017

"GoPro is executing a turnaround," said Nicholas Woodman, GoPro's Founder and CEO. "We had a great first quarter and feel good about our outlook for the second quarter. We remain on track toward our goal of returning to full-year non-GAAP profitability in 2017."

Recent GoPro Highlights:

  • According to The NPD Group's Retail Tracking Service, in the U.S. in the first quarter GoPro accounted for 3 of the top 5 products, including the top 3 spots, on a unit basis in the digital image category. HERO5 Black was the best-selling digital image camera in the U.S. in the first quarter on a unit and dollar basis. According to NPD, in March GoPro's drone, Karma with HERO5 camera, was the #2 best-selling drone priced over $1,000 in the U.S. on a unit basis. According to GfK, in the first quarter Japan unit and dollar sell-thru was up over 120% and nearly 140% year-over-year, respectively, and our category dollar share grew to 3.4% from 1.4% in the first quarter of 2016.
  • Launched Fusion 5.2K spherical camera pilot program. To optimize the Fusion user experience, we are working closely with technology and content partners like Adobe and Fox Sports as well as content platforms like Facebook. Professional content creators can apply to participate in the pilot program for Fusion, a 5.2K spherical camera, expected to roll-out during the summer of 2017. A limited commercial release is expected by the end of the year.
  • Non-U.S. markets generated 60% of first quarter revenue. Between 70% and 90% of the HERO5 camera users in China, Germany, Spain, Italy, France, and Japan are using their cameras in their local language.
  • Launched GoPro trade-up program. GoPro owners receive $100 off a HERO5 Black or $50 off a HERO5 Session when they trade-in any previous generation GoPro camera, working or not.
  • HERO Session price change. The MSRP for the entry-level HERO Session camera, launched in 2015, will be $149 effective April 30, 2017.
  • Quik mobile video editing app to be pre-installed on Huawei's new smartphones, starting with the Huawei P10 and Honor 8 flagship models. Quik is integrated into the gallery and is able to automatically select photos and videos. With the tap of a button, Quik generates a video synchronized to the beat of the selected music. Quik App installed 5.2 million times in the first quarter, a year-over-year increase of over 200%. First quarter monthly active users were up nearly 160% year-over-year. Capture App total monthly shares in the first quarter were up 43% year-over-year. GoPro Plus made available in select European and Asian markets.
  • Appointed Susan Lyne to Board of Directors. Ms. Lyne, founder and President of BBG Ventures - a venture fund investing in women-led startups - brings decades of experience in media, ecommerce, technology, and consumer products.
  • Sold $175 million of 3.50% convertible senior notes. The Company simultaneously entered into a prepaid forward transaction to purchase approximately $78 million of Class A common stock, or 9.2 million shares, and improved the company's liquidity position by adding $92 million to its balance sheet.
  • Opened engineering office in Bucharest to support our software engineering initiatives.
  • GoPro ranked #6 coolest brand out of 122 companies in teen study commissioned by Google.
  • Instagram followers were up 44% year-over-year to 12.7 million followers in the first quarter, driven by a 160% year-over-year increase in international followers. Facebook video views of GoPro content reached approximately 35 million in the first quarter, up 22% year-over-year. According to Google, YouTube videos attributed to GoPro are up 67 percent year over year in the first quarter.

Click the slide show to see a results summary chart.

Results Highlights


Three Months Ended March 31, $ in thousands

Revenue: $218,614 vs $183,536 in 2016, up 19.1%

Net loss, GAAP: $(111,150) vs $(107,459) in 2016, down 3.4%

Business Outlook

GoPro is providing the following guidance:


Second Quarter 2017

  • Revenue of $270 million +/- $10 million
  • GAAP and non-GAAP gross margin to be 33.5% +/- 1%
  • GAAP operating expenses of between $142 million and $146 million
  • Non-GAAP operating expenses of between $122 million and $126 million
  • Adjusted EBITDA to be $(15) million +/- $5 million


  • GAAP operating expenses below $580 million
  • Non-GAAP operating expenses below $495 million

About GoPro, Inc.

GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in sport, GoPro has become a mobile storytelling solution that helps the world share itself through immersive content.

GOPRO, HERO, KARMA, and their respective logos are trademarks or registered trademarks of GoPro Inc. in the United States and other countries. All other trademarks are the property of their respective owners. © 2017 GoPro, Inc. All rights reserved.

For more information, visit or connect with GoPro on Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and GoPro's The Inside Line.

GoPro's Use of Social Media

GoPro announces material financial information using the Company's investor relations website, SEC filings, press releases, public conference calls and webcasts.  GoPro may also use social media channels to communicate about the Company, its brand and other matters; these communications could be deemed material information. Investors and others are encouraged to review posts on GoPro's pages on Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, GoPro's investor relations website and The Inside Line.

Note on Forward-looking Statements

This press release may contain projections or other forward-looking statements within the meaning of the Private Securities Litigation Reform Act.

Forward-looking statements in this press release include, but are not limited to, expectations regarding our business outlook for the second quarter of 2017 and calendar year 2017. These statements involve risks and uncertainties, and actual events or results may differ materially. Among the important factors that could cause actual results to differ materially from those in the forward-looking statements are the risk that our reduction in operating expenses may impact our ability to meet our business objectives and achieve our revenue targets and may not result in the expected improvement in our profitability, the fact that our future growth depends in part on further penetrating our addressable market and also growing internationally, and we may not be successful in doing so; any inability to successfully manage frequent product introductions (including our 2017 roadmap for new hardware and software products) and transitions, including managing our sales channel and inventory and accurately forecasting future sales; our dependence on sales of our cameras, mounts and accessories for substantially all of our revenue; the effect of a decrease in the sales or change in sales mix of these products; the effect of a decrease in sales during the holiday season; the fact that an economic downturn or economic uncertainty in our key U.S. and international markets may adversely affect consumer discretionary spending and demand for our products; any inability to anticipate consumer preferences and successfully develop and market desirable products; the risks associated with the entrance into the consumer drone market and the re-launch of our drone in February 2017; the effects of the highly competitive market in which we operate; the fact that we may not be able to achieve revenue growth or profitability in the future; risks related to inventory, purchase commitments and long-lived assets; difficulty in accurately predicting our future customer demand; the importance of maintaining the value and reputation of our brand; and other factors detailed in the Risk Factors section of our Annual Report on Form 10-K for the year ended December 31, 2016, which is on file with the Securities and Exchange Commission and as supplemented by Item 1A Risk Factors in our Quarterly Report on Form 10-Q for the quarter ended March 31, 2017. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. GoPro disclaims any obligation to update these forward-looking statements.

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