This Spring 2018, HUF presents a contemporary take on the teenage fantasy and dream nostalgia inlight of late 20th-Century American sociocultural industry and pastime.
Taking cues from the surreal audio and visual landscape of psychedelic to millennial-era movements, the season boasts a bold and vibrant color palette across modern-cut silhouettes and innovative fabrications.
Energetic graphic language derived from a robust spectrum of vintage music ephemera, motor sportculture, space-race exploration, novelty cartoon landscapes, and emerging tech communicationsis recontextualized and explored through embroidery, glitter prints, and reflective inks across thecollection.
Premium materials of high-quality handfeel are integrated through reversible satin bomber jackets,durable denim outerwear, and lightweight nylon athletic garments, while staplecamouflages, overdyes, tie-dyes, and yarn dyes are incorporated across tees, knits, and customfleece.
Continuing to innovate upon contemporary skate lifestyle footwear, HUF refreshes iconic silhouettesby introducing seasonal-appropriate materials, colorways, and technologies. Signature pro-models areoffered in an Atlantic-blue pig suede Cromer and a pink pig nubuck version of the Dylan Slip On, whilethe Hupper 2 Lo remains a fundamental style of the brand with HUF’s trademark Infinity Rubber, 3DFoxing Tape, and Perfshock technologies, available in a highly anticipated hibiscus suede for theseason.
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas. What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard