Skip to content Skip to navigation

HUF Releases Teenage Fantasy-Filled Spring 18 Collection

Print Friendly and PDF
  • Photo by: The Neue School

This Spring 2018, HUF presents a contemporary take on the teenage fantasy and dream nostalgia inlight of late 20th-Century American sociocultural industry and pastime.  

Taking cues from the surreal audio and visual landscape of psychedelic to millennial-era movements, the season boasts a bold and vibrant color palette across modern-cut silhouettes and innovative fabrications.  

Energetic graphic language derived from a robust spectrum of vintage music ephemera, motor sportculture, space-race exploration, novelty cartoon landscapes, and emerging tech communicationsis recontextualized and explored through embroidery, glitter prints, and reflective inks across thecollection.  

Premium materials of high-quality handfeel are integrated through reversible satin bomber jackets,durable denim outerwear, and lightweight nylon athletic garments, while staplecamouflages, overdyes, tie-dyes, and yarn dyes are incorporated across tees, knits, and customfleece.  

Continuing to innovate upon contemporary skate lifestyle footwear, HUF refreshes iconic silhouettesby introducing seasonal-appropriate materials, colorways, and technologies. Signature pro-models areoffered in an Atlantic-blue pig suede Cromer and a pink pig nubuck version of the Dylan Slip On, whilethe Hupper 2 Lo remains a fundamental style of the brand with HUF’s trademark Infinity Rubber, 3DFoxing Tape, and Perfshock technologies, available in a highly anticipated hibiscus suede for theseason.

HUF’s 2018 Spring Collection retails from $8 - $120 and will be available starting February 15th on the HUF website, HUF Flagship stores and at HUF retailers worldwide.

About HUF

Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas. What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard

More on: 



More news

Last updated: : 02/22/2018 - 19:45

Details about Billabong's half-year results around the world, including how the Billabong, RVCA and Element brands performed in each region

Last updated: : 02/22/2018 - 14:34

We unpack the results of Volcom's #ThisFirst campaign with Ryan Immegart, including what they learned trying to target new audiences, and marketing stratetgy changes they are making overall given the rapidly evolving landscape

Last updated: : 02/21/2018 - 09:42

Hurley is finally putting more resources into its women's business, and has relaunched the line with a new strategy and new modern aesthetic

Last updated: : 02/20/2018 - 08:34

A talk with Kent Untermann, the owner of the high-volume footwear account Island Sole, about the changing retail landscape and the particular challenges of retail in Hawaii

Last updated: : 02/16/2018 - 09:14

It’s hard to believe that Vans' results could keep getting better, but that’s exactly what happened - we have all the details on their global and regional numbers

Last updated: : 02/15/2018 - 11:14

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed

Last updated: : 02/14/2018 - 15:50

Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges

Last updated: : 02/13/2018 - 13:10

A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business

Last updated: : 02/12/2018 - 10:06

Friends and colleagues remember Boardriders CEO Pierre Agnes

Last updated: : 02/09/2018 - 12:44

A moving, inspirational and crowded memorial service was held for Boardriders CEO Pierre Agnes Friday morning in his beloved hometown of Capbreton, France