Skip to content Skip to navigation

Hurley Activates John John Ahead of Hurley Pro

Print Friendly and PDF
  • John John surfed at the Huntington Beach Pier
  • Surfing with young fans
  • Photo courtesy of Hurley
  • John John posed for many photos on Saturday
  • John John Florence getting ready to write in the concrete in front of the Hurley store at HSS
  • John John Florence placing his handprints in the concrete in front of the Hurley store in HSS
  • An autograph signing at HSS
  • John John with the HSS team
  • Taking questions from the audience at Hobie Dana Point
  • A good crowd turned out at Hobie Dana Point
  • During the Q&A at Hobie
  • Posing for photos at the Hobie store
  • Hobie co-owner Mark Christy
  • Hurley's Pat O'Connell with Liam Horan
  • Hurley GM of Brand Marketing Evan Slater cleaning up after the Hobie event

Hurley activated John John Florence on Saturday in Orange County ahead of the Hurley Pro, which starts this week.

“John John Florence is so much more than a world champion surfer, and while he’s in town, we wanted to connect him with two of the biggest surfing communities in Southern California,” said Evan Slater, Hurley GM of Brand Marketing.

John John’s day started at the Huntington Beach Pier, where he surfed with about 40 members of the Huntington Beach High School Surf Team and other fans.

His next stop was at Huntington Surf & Sport, where he participated in a Q&A with Peter King and then signed autographs and posed for photos.

HSS also arranged for John John to put his foot and handprints in concrete in front of the Hurley store at HSS in a special ceremony.

Saturday night, John John did a Q&A and autograph signing session at the Hobie store in Dana Point, which was jammed with fans.

Evan said John John has launched a new slogan #getoutthereandlearn to encourage others to go outside, embrace the natural surroundings and do everything they can to understand and preserve ocean health.





More news

Last updated: : 02/21/2018 - 09:42

Hurley is finally putting more resources into its women's business, and has relaunched the line with a new strategy and new modern aesthetic

Last updated: : 02/20/2018 - 08:34

A talk with Kent Untermann, the owner of the high-volume footwear account Island Sole, about the changing retail landscape and the particular challenges of retail in Hawaii

Last updated: : 02/16/2018 - 09:14

It’s hard to believe that Vans' results could keep getting better, but that’s exactly what happened - we have all the details on their global and regional numbers

Last updated: : 02/15/2018 - 11:14

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed

Last updated: : 02/14/2018 - 15:50

Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges

Last updated: : 02/13/2018 - 13:10

A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business

Last updated: : 02/12/2018 - 10:06

Friends and colleagues remember Boardriders CEO Pierre Agnes

Last updated: : 02/09/2018 - 12:44

A moving, inspirational and crowded memorial service was held for Boardriders CEO Pierre Agnes Friday morning in his beloved hometown of Capbreton, France

Last updated: : 02/08/2018 - 11:06

How 2017 turned out for Firewire, why the company's multi-brand strategy is working, why Firewire is using a consignment model for retailers in the U.S., and more

Last updated: : 02/07/2018 - 10:09

A look through Amazon's annual report shows many interesting numbers and information about the online behemoth's business