Skip to content Skip to navigation

Hurley Activates John John Ahead of Hurley Pro

Print Friendly and PDF
  • John John surfed at the Huntington Beach Pier
  • Surfing with young fans
  • Photo courtesy of Hurley
  • John John posed for many photos on Saturday
  • John John Florence getting ready to write in the concrete in front of the Hurley store at HSS
  • John John Florence placing his handprints in the concrete in front of the Hurley store in HSS
  • An autograph signing at HSS
  • John John with the HSS team
  • Taking questions from the audience at Hobie Dana Point
  • A good crowd turned out at Hobie Dana Point
  • During the Q&A at Hobie
  • Posing for photos at the Hobie store
  • Hobie co-owner Mark Christy
  • Hurley's Pat O'Connell with Liam Horan
  • Hurley GM of Brand Marketing Evan Slater cleaning up after the Hobie event

Hurley activated John John Florence on Saturday in Orange County ahead of the Hurley Pro, which starts this week.

“John John Florence is so much more than a world champion surfer, and while he’s in town, we wanted to connect him with two of the biggest surfing communities in Southern California,” said Evan Slater, Hurley GM of Brand Marketing.

John John’s day started at the Huntington Beach Pier, where he surfed with about 40 members of the Huntington Beach High School Surf Team and other fans.

His next stop was at Huntington Surf & Sport, where he participated in a Q&A with Peter King and then signed autographs and posed for photos.

HSS also arranged for John John to put his foot and handprints in concrete in front of the Hurley store at HSS in a special ceremony.

Saturday night, John John did a Q&A and autograph signing session at the Hobie store in Dana Point, which was jammed with fans.

Evan said John John has launched a new slogan #getoutthereandlearn to encourage others to go outside, embrace the natural surroundings and do everything they can to understand and preserve ocean health.





More news

Last updated: : 09/19/2017 - 08:51

The retail landscape continues to evolve, with several new developments this week

Last updated: : 09/18/2017 - 19:44

The former Spy Inc. CEO joins the Billabong Group and will work with Founder Greg Tomlinson

Last updated: : 09/18/2017 - 11:55

A talk with Tactics Co-Founder Matt Patton and Retail Director Adam Gerken about the new store in Bend, what's working in skate and snow, and the state of online retail

Last updated: : 09/15/2017 - 14:17

A business conversation about Hydro Flask's continued growth, approach to new products, advice for young brands, and how the company’s motto -- “Saving the World From Lukewarm” -- plays out in every aspect of its business.

Last updated: : 09/13/2017 - 14:59

Marcato is nominating a slate of 10 candidates for the company’s board of directors, including former executives at L.L. Bean, Toys ‘R’ Us, Ralph Lauren, Justice, and Michael Kors

Last updated: : 09/13/2017 - 09:02

We talk with Debbie Harvey and key members of her buying and planning team, Emma White-Pryor and Todd Gerkens, about what is working at Ron Jon stores and how the key summer selling season went

Last updated: : 09/12/2017 - 12:09

We check in with Florida retailers to see how they have been impacted by the storm

Last updated: : 09/12/2017 - 05:35

How Revolvr is killing it in two towns far away from the ocean by mixing lifestyle product from industry brands like Reef, Roark, RVCA, Billabong, Obey and Stance with a wider offering in a boutique-like setting

Last updated: : 09/08/2017 - 11:01

Zumiez CEO Rick Brooks' frequent prediction about retail consolidation and market share gains may finally be coming true

Last updated: : 09/08/2017 - 14:00

Surf Expo got underway Thursday in Orlando with a backdrop of a major hurricane bearing down on Florida