Skip to content Skip to navigation

Hurley Opens New Store In Waikiki

Print Friendly and PDF
  • Hurley's Evan Slater, Lehua Santiago, Jeff Hurley and Seth McKinney
  • The store is in the International Marketplace
  • Inside the store
  • The store focuses on beach essentials
  • The women's offering

Hurley has opened a store in the heart of Waikiki at the revamped International Marketplace.

The 800-square-foot store is a partnership between Hurley and HIC. It opened November 1.

Hurley Hawaii GM Seth McKinney said Hurley has wanted a store in Waikiki for a long time. With eight million visitors to Oahu a year, not being in Waikiki seemed like a miss, he said.

However, rents are astronomical. So Hurley partnered with HIC on the store and chose to open in the International Marketplace rather than in a stand-alone store on Kalakaua Avenue.

The International Marketplace is a shopping center, and to see the stores, shoppers have to walk into the center.

OUR SPONSORS

“We thought it was better to be on the 50 yard line but up in the bleachers rather than on the floor not at the 50 yard line,” Seth said.

Since SES visited the International Marketplace in March, the center has become much busier. Seth said locals as well as visitors are coming to the center more because of the reasonable parking prices and wide range of restaurants. There are also several nice seating areas and other amenities.

The Hurley store is focused on the essentials that people need while in Hawaii – boardshorts, T-shirts, hats, walkshorts, and Lycra.

While the store is located toward the back of the center, Seth said they get a lot of walk by traffic because the parking lot is close by, as are the bathrooms, escalators and a seating area.

The store has met projections in the month or so it has been open, Seth said.

OUR SPONSORS

Overall, we have heard from several industry people in Hawaii that the economy here is going strong, with both the tourist industry booming and other facets such as construction posting robust growth.


 

More on: 

More news

Last updated: : 01/19/2018 - 08:11

A talk with Mike West about new technology that 686 will debut next week that they believe has a broader application beyond the snow world. Plus, lessons learned during 25 years in business, the state of the snow market and more.

Last updated: : 01/18/2018 - 11:29

Executives explain the robust holiday sales for industry customer Journeys. Plus, insights into what is happening with landlords and rents at malls.

Last updated: : 01/17/2018 - 16:43

One category dampened results at the Urban Outfitters chain. Plus, the key internal change that has lead to improved results in women's apparel.

Last updated: : 01/16/2018 - 12:30

How Tom Campion created the results-oriented culture at Zumiez and how that culture came alive in Kelly Sanders, the No. 1 sales person who sold over $1 million in goods in 2017

Last updated: : 01/15/2018 - 09:06

Banks Journal, a clothing brand inspired by coastal living and a love of design, is having a successful start to 2018, especially with fashion accounts

Last updated: : 01/15/2018 - 09:47

We have a comprehensive report from the Swim Collective about upcoming swim trends

Last updated: : 01/11/2018 - 13:42

Kering plans to focus on its luxury roots by exiting Volcom and Puma

Last updated: : 01/11/2018 - 12:03

We spent two days with Zumiez in Colorado and have lots of photos from the 100K event

Last updated: : 01/09/2018 - 08:30

Several news outlets reported GoPro is exploring strategic options, meantime the company is cutting jobs and had to drop prices during the holiday season on some products

Last updated: : 01/10/2018 - 10:06

Cedar Carter, the Director of Marketing for O’Neill Women’s, is exiting the La Jolla Group to join an Australian activewear company called 2XU.